Sarkis H Mesrobian

Mathew Gleason

Hein Htet Aung

SHM INCLaundry Care Bag

• Founded by entrepreneurs Hein Htet Aung (Tim), Sarkis Mesrobian and Matthew Gleason and Industrial Design Students

• Manufacturing/sales company• SHM INC product : “Laundry Care Bag” • All purpose, personal, and versatile • Committed to giving back to the community • Contributes to local conservation programs• Growth possibilities- Laundry detergents, softeners,

laundry machines other transportation bags

Company Description

• First company based solely on laundry transportation

• Product designed to facilitate laundry transportation

• Eliminates the need to separate colors and whites at laundry the machine

• Creates a new market inside a current market

Missions and Goals

• High Quality Materials • Durability• Heavy duty/lightweight• Carbon Fiber, Reinforced Aluminum, Heavy Duty,

Lightweight Cloth • Recognizable branding• Strong customer service team• Reliable manufacturer• 10 year warranty• Easy storage/ collapsible design

Core Competencies

• Marketing environment for SHM INC represents its opportunities

• SWOT analysis will present the company’s position is in the marketplace

• Strengths- original product, strict quality controls

• Weakness- failure to expand product line, or failure to dismiss, recognize opportunities

• Opportunities- other transportation bags (beach bags)

• Threats- competitors

Situation Analysis

• Laundry transportation market virtually untouched

• Large retailers will be able to copy our product

• Copy-cat companies can make changes to our original

• Competitors include Wal-Mart, Target, The Container Store

• Core competences and branding distinguish us from competitors

Competition

• Essentially anyone who does laundry• When transportation is an issue • No specific age group

Target Market

• Give 25 bags out on college campuses during move-in• Give 25 bags out in supermarkets in the laundry isle• Get involved with larger retailers (Target, Tj Maxx, etc• Sell our bag on QVC• 10 year warranty

Marketing Mix

• Marketed through local laundry specialty shops and larger retailers

• Use other companies established distribution channels• maintain strong relationship with distribution channel

members.

Distribution Strategy

• Free bags at laundry specific locations• Ads that will be heard/seen on radio and laundry supplies

websites• Flyers on college campuses• Use larger retailers to promote our product• Promotion through other companies/ word of mouth

Promotional Strategy

• Price relatively high before competition comes in• Based on overhead and cost of materials• Not concerned to price its products at the highest level to

gain prestige or to signal luxury• Price will reflect quality of product• Avoid “Snob appeal”• Seek Quality at affordable price• Lower price when other products emerge into the market• Relatively high profit margin

Pricing Strategy

• January 1st 2014, Production begins for test run• April 2014, all kinks rolled out• May 2014, sell products locally and begin searching for

contracts• August 2014, achieved signed contracts with at least 3 big

retailers• September 2014, search for future sustainable products• Increase product line

Schedule

Questions and Comments?Entrepreneurial Marketers

Sarkis H MesrobianHein Htet Aung

Matthew Gleason

Thank You