Shireen Jaftha
1
Business, 23-Aug-2015-Page 15, Cyan Business, 23-Aug-2015- Page 15, Magenta Business, 23-Aug-2015-Page 15, Yellow Business, 23-Aug-2015- Page 15, Black Business Careers | 15 AUGUST 23 2015 | Sunday Times I insist on a lot of time being spent, almost every day, to just sit and think. That is very uncommon in American business. I read and think. So I do more reading and thinking, and make less impulse decisions than most people in business. I do it because I like this kind of life. — Warren Buffett My Brilliant Career O NE way of improving your chances of getting a job is to become an intern, says Rama Govenden, human resources executive at financial services company PPS, which provides insurance and healthcare products to graduate profes- sionals. Internships give students experience in their field of study and “whether it is holiday work, a part-time job, an ex- periential learning year, campus jobs or volunteer work does not change the great benefits of the experience”, he says. Here are some reasons to join an internship programme: ý Potential employers will see the ex- perience on your CV as proof that you are willing to put in the extra effort to prepare for the world of work. “Al- though any type of working experience will be valuable to the student’s career, it is most beneficial to obtain experience in the chosen field of study, because the student will be able to combine their theoretical knowledge with practical ex- perience,” Govenden says; ý Working will help you develop a pos- itive work ethic and an understanding of how to conduct yourself in a profes- sional manner; ý If you prove yourself as an intern, you may be offered a permanent job; ý You will meet people during your internship programme, from fellow in- terns to senior managers and company executives. This will give you an op- portunity to network and connect with people in your chosen sector; and ý Working at the coalface of your cho- sen industry will give you a much better idea of whether this is what you want to do. There is often a huge difference between the theory you learn at uni- versity and practical work. — Margaret Harris How to . . . Get the most out of an internship programme Matching the right ears and eyes to ads Shireen Jaftha is a media strategist who works as the senior channel manager at Omnicom Media Group. She tells Margaret Harris that she helps clients decide how best to reach their target audiences Trading Places What does a media strategist do? A media strategist forms part of the marketing ecosystem. As strategists, we work with clients to identify unmet marketing and business needs, goals, opportunities and challenges that they may face in various aspects of the business, and analyse how — through branding and marketing — we can create and oversee the execution of a plan through marketing initiatives. For example, a bank may want to reach a specific sector of the market or to try to change consumer behaviour or perceptions. We would work with them to identify specific messages that resonate with that market, we identify platforms that are best suited to engage with that audience — be it print, broadcast or social media. We develop a creative strategy to start communicating with the audience in a manner that is not commercial but still achieves brand objectives. Each day we consult with clients’ marketing and product development teams, calculating and analysing their business, so that we can guide them on where to place advertising messages, who to target and the best channels or ways to reach these people in a way that would help them drive their sales. Why do you think your career is brilliant? I have experience in marketing analytics and broadcasting. In my current role I get to enjoy the best of worlds, using the analytics side to bring branding strategies to life and working with broadcasters to create the visual and creative elements, as well as the perks of hobnobbing with some of South Africa’s best stars behind the scenes on radio and TV productions. You have had a tough path to walk before finding yourself in the role of media strategist. Please tell me a little about this and what kept you focused enough to keep going even when things were bleak? About four years ago, I was recovering from cancer, had no confidence, low self-esteem and felt that I had lost all my dignity being flat-out broke and begging people in the industry for odd jobs just to keep a roof over my head. I also believed that I may be outdated in our industry as I had been out of the loop for so long. A former boss gave me a chance at the TV station, which eventually led to where I am. Eighteen months later, every project I have put together has been acknowledged, started debates and even caused a bit of a stir. What did all that you had to deal with teach you? When you have reached rock bottom, all that you have left is your drive and passion. It allows you to dig deeper and to feel more. That kind of drive is what fuels my job and what is making me better at what I do. It also helps me be the best mother that I know how to be. What did you want to be when you were a child? An archaeologist, believe it or not. The thought of digging for lost historical treasure comes with planning and precision. What was your very first paying job? I was a cashier after school and at weekends. I took pride in it that it helped my family at the time. What did you study and how does it help do your job? My career soared as a result of great mentors who have encouraged my talents in both advertising and broadcasting. What part of your job would you prefer not to do? The job is spreadsheet intensive. If I could do without this, I would. What do you enjoy most about the work you do? I love finding solutions, becoming part of the implementation and seeing them come to life. I am constantly reminded to delegate. If you had to change careers, what would you choose to do? Probably wine farming. BEST OF BOTH: Media strategist Shireen Jaftha is also experienced in marketing analytics and broadcasting THE Beverage Association of South Africa has appointed Mapule Tiny Ncanywa executive director. The association represents a cross-section of manufacturers of nonalcoholic beverages, including Coca- Cola, Pioneer Foods and Tiger Brands. Mapule, who comes from the Consumer Goods Council of South Africa, has worked in the private and public sectors in information technology, human resources, financial administration and corporate affairs. “I am thrilled to be joining BevSA and excited about the new challenge that lies ahead. I am positive that this role will bring forth invaluable experience and am grateful to be joining such a great team and organisation,” said Mapule. INVESTMENT management company Prescient Investment Management has appointed Lyn Brooks as its retail sales manager in Johannesburg. Brooks has 37 years’ experience in business development, marketing and sales, investment consulting, distribution and intermediary services. She has held a number of leadership roles in retail distribution and business development at various financial institutions, including Nedbank, Absa, Old Mutual and Momentum. She was most recently the head of intermediary distribution at Nedbank Insurance Distribution, where she was responsible for leading the national sales team. INFORMATION technology company EMC Corporation South Africa has appointed Charlene George as client solutions director of its global services division. She has 17 years’ experience in the financial services and information technology industries, working for Oracle, Standard Bank, Cisco Systems and IBM. Her new role will entail marketing the global services that EMC provides to help organisations with their transformation in these areas. She said: “I would like to be a good role model for younger girls who are interested in going into the IT industry, and encourage the study of maths and science.” INTERNATIONAL shipping business Safmarine, a member of Maersk Group, has appointed David Williams CEO. Williams was previously the MD of Maersk Line East China. He has worked for the Maersk Group for the past 24 years, filling numerous leadership roles within the group’s liner business. He joined Safmarine in 1986 in Port Elizabeth and worked in various sales and commercial roles in Johannesburg, Cape Town and Hamburg, Germany, until 2000. He then held several managerial positions with Maersk Line Southern Africa until 2007. Williams said he was excited about heading the Safmarine global brand. 9363d Nelson Mandela Metropolitan University is a new generation university, committed to offering accessible higher education in a dynamic environment of excellence and innovation. We are committed to the growth and development of our people as the key to our continued excellence and quality. Applications are invited for the vacancy listed below. To view this vacancy, please visit www.hcmrecruitment.co.za/nmmu NMMU reserves the right not to make an appointment. In considering candidates for appointment into the advertised posts, preference will be accorded to persons from a designated group in accordance with the approved NMMU Employment Equity Plan. Code Post Grade Division 2217 Director: Research Management 5 Department of Research Management The core purpose of the above-mentioned vacancy is to: provide leadership in the management of research activities at NMMU as they pertain to established researchers and research entities. An important focus of the post will be to provide a strategic support base for the Research Chairs at NMMU. Kindly ensure that applications are made through the e-recruitment website. Applications close on 4 September 2015. In considering candidates for appointment into the advertised post, preference will be accorded to persons from a designated group in accordance with the approved NMMU Employment Equity Plan. VACANCY BULLETIN EXCITING OPPORTUNITIES FOR PEOPLE WHO WANT TO MAKE A DIFFERENCE 124493 ST ayandambanga.co.za Closing date: 4 September 2015 @ 16:00 Applications are to be submitted online via www.westerncape.gov.za/jobs The WCG is guided by the principles of Employment Equity. Disabled candidates are encouraged to apply and an indication in this regard would be appreciated. DEPARTMENT OF HUMAN SETTLEMENTS DIRECTOR: PEOPLE’S HOUSING PROCESS Remuneration: R864 177 – R1 017 972 per annum (Level 13) Reference Number: HS 2015-242 DIRECTOR: REGIONAL HUMAN SETTLEMENT SUPPORT (5-YEAR CONTRACT POSITION) Remuneration: R864 177 – R1 017 972 per annum (Level 13) Reference Number: HS 2015-243 These positions are stationed in Cape Town.
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Transcript of Shireen Jaftha
Business, 23-Aug-2015-Page 15, Cyan Business, 23-Aug-2015- Page 15, MagentaBusiness, 23-Aug-2015-Page 15, Yellow Business, 23-Aug-2015- Page 15, Black
Business
Careers | 15AUGUST 23 2015 | Sunday Times
I insist on a lot of time being spent, almost every day, to justsit and think. That is very uncommon in American business.
I read and think. So I do more reading and thinking, andmake less impulse decisions than most people in business. I
do it because I like this kind of life. — Warren Buffett
My Brilliant Career
ONE way of improving yourchances of getting a job is tobecome an intern, says RamaGovenden, human resources
executive at financial services companyPPS, which provides insurance andhealthcare products to graduate profes-sionals.
Internships give students experiencein their field of study and “whether it isholiday work, a part-time job, an ex-periential learning year, campus jobs orvolunteer work does not change thegreat benefits of the experience”, hes ays .
Here are some reasons to join aninternship programme:ý Potential employers will see the ex-perience on your CV as proof that youare willing to put in the extra effort toprepare for the world of work. “Al-though any type of working experiencewill be valuable to the student’s career,it is most beneficial to obtain experiencein the chosen field of study, because thestudent will be able to combine theirtheoretical knowledge with practical ex-perience,” Govenden says;ý Working will help you develop a pos-itive work ethic and an understanding ofhow to conduct yourself in a profes-sional manner;ý If you prove yourself as an intern, yo umay be offered a permanent job;ý You will meet people during yourinternship programme, from fellow in-terns to senior managers and companyexecutives. This will give you an op -portunity to network and connect withpeople in your chosen sector; andý Working at the coalface of your cho-sen industry will give you a much betteridea of whether this is what you want todo. There is often a huge differencebetween the theory you learn at uni-versity and practical work. — M a rg a re tHarris
How to . . .Get the most out of aninternship programmeMatching the right
ears and eyes to adsShireen Jaftha is a media strategist who works as the senior channelmanager at Omnicom Media Group. She tells Margaret Harris that shehelps clients decide how best to reach their target audiences
Trading Places
What does a media strategistdo?
A media strategist forms partof the marketing ecosystem.As strategists, we work withclients to identify unmetmarketing and business needs,goals, opportunities andchallenges that they may face invarious aspects of the business,and analyse how — throughbranding and marketing — wecan create and oversee theexecution of a plan throughmarketing initiatives.
For example, a bank maywant to reach a specific sectorof the market or to try tochange consumer behaviour orperceptions.
We would work with them toidentify specific messages t h atresonate with that market, weidentify platforms that are bestsu i t e d to engage with thataudience — be it print, broadcastor social media. We develop acreative strategy to startcommunicating with theaudience in a manner that is notcommercial but still achievesbrand objectives.
Each day we consult withclients’ marketing and product
development teams, calculatingand analysing their business, sothat we can guide them onwhere to place advertisingmessages, who to target and thebest channels or ways to reachthese people in a way that wouldhelp them drive their sales.
Why do you think your careeris brilliant?
I have experience inmarketing analytics andbroadcasting. In my current roleI get to enjoy the best of worlds,using the analytics side to bringbranding strategies to life andworking with broadcasters tocreate the visual and creativeelements, as well as the perksof hobnobbing with some ofSouth Africa’s best stars behindthe scenes on radio and TVproductions.
You have had a tough path towalk before finding yourself inthe role of media strategist.Please tell me a little aboutthis and what kept youfocused enough to keep goingeven when things were bleak?
About four years ago, I wasrecovering from cancer, had no
confidence, low self-esteem andfelt that I had lost all my dignitybeing flat-out broke and beggingpeople in the industry for oddjobs just to keep a roof overmy head. I also believed thatI may be outdated in ourindustry as I had been out ofthe loop for so long.
A former boss gave me achance at the TV station, whicheventually led to where I am.Eighteen months later, everyproject I have put togetherhas been acknowledged,started debates and evencaused a bit of a stir.
What did all that you had todeal with teach you?
When you have reached rockbottom, all that you have left isyour drive and passion. It allowsyou to dig deeper and to feelmore. That kind of drive is whatfuels my job and what is makingme better at what I do. It alsohelps me be the best mother thatI know how to be.
What did you want to be whenyou were a child?
An archaeologist, believe it ornot. The thought of digging for
lost historical treasure comeswith planning and precision.
What was your very firstpaying job?
I was a cashier after schooland at weekends. I took pridein it that it helped my family atthe time.
What did you study and how
does it help do your job?My career soared as a result
of great mentors who haveencouraged my talents in bothadvertising and broadcasting.
What part of your job wouldyou prefer not to do?
The job is spreadsheetintensive. If I could do withoutthis, I would.
What do you enjoy most aboutthe work you do?
I love finding solutions,becoming part of theimplementation and seeing themcome to life. I am constantlyreminded to delegate.
If you had to change careers,what would you choose to do?
Probably wine farming.
BEST OF BOTH: Media strategist Shireen Jaftha is also experienced in marketing analytics and broadcasting
THE Beverage Association of South Africahas appointed Mapule Tiny Ncanywaexecutive director. The associationrepresents a cross-section of m a n u f a c tu r e r sof nonalcoholic beverages, including Coca-Cola, Pioneer Foods and Tiger Brands.
Mapule, who comes from the ConsumerGoods Council of South Africa, has worked inthe private and public sectors in informationtechnology, human resources, financialadministration and corporate affairs.
“I am thrilled to be joining BevSA andexcited about the new challenge that liesahead. I am positive that this role will bringforth invaluable experience and am gratefulto be joining such a great team ando r g a n i s at i o n , ” said Mapule.
INVESTMENT management companyPrescient Investment Management hasappointed Lyn Brooks as its retail salesmanager in Johannesburg.
Brooks has 37 years’ experience inbusiness development, marketing andsales, investment consulting,distribution and intermediaryservices.
She has held a number of leadershiproles in retail distribution and businessdevelopment at various financialinstitutions, including Nedbank, Absa,Old Mutual and Momentum.
She was most recently the head ofintermediary distribution at NedbankInsurance Distribution, where she wasresponsible for leading the nationalsales team.
INFORMATION technologycompany EMC Corporation SouthAfrica has appointed CharleneGeorge as client solutions director ofits global services division.
She has 17 years’ experience in thefinancial services and informationtechnology industries, working fo rOracle, Standard Bank, CiscoSystems and IBM.
Her new role will entail marketingthe global services that EMCprovides to help organisations withtheir transformation in these areas.
She said: “I would like to be agood role model for younger girlswho are interested in going into theIT industry, and encourage the studyof maths and science.”
INTERNATIONAL shipping businessSafmarine, a member of Maersk Group,has appointed David Williams CEO.Williams was previously the MD ofMaersk Line East China.
He has worked for the Maersk Groupfor the past 24 years, filling numerousleadership roles within the group’s linerbusiness.
He joined Safmarine in 1986 in PortElizabeth and worked in various salesand commercial roles in Johannesburg,Cape Town and Hamburg, Germany,until 2000.
He then held several managerialpositions with Maersk Line SouthernAfrica until 2007.
Williams said he was excited aboutheading the Safmarine global brand.
9363d
Nelson Mandela Metropolitan University is a
new generation university, committed to offering
accessible higher education in a dynamic environment
of excellence and innovation. We are committed to the
growth and development of our people as the key to our
continued excellence and quality.
Applications are invited for the vacancy listed below. To view
this vacancy, please visit www.hcmrecruitment.co.za/nmmu
NMMU reserves the right not to make an appointment. In considering candidates for appointment into the advertised posts, preference will be accorded to persons from a designated group in accordance with the approved NMMU Employment Equity Plan.
Code Post Grade Division
2217 Director: Research Management 5 Department of Research Management
The core purpose of the above-mentioned vacancy is to: provide leadership in the management of
research activities at NMMU as they pertain to established researchers and research entities. An important
focus of the post will be to provide a strategic support base for the Research Chairs at NMMU.
Kindly ensure that applications are made through the e-recruitment website.
Applications close on 4 September 2015.
In considering candidates for appointment into the advertised post, preference will be accorded to
persons from a designated group in accordance with the approved NMMU Employment Equity Plan.
VAC A N C Y
BULLET INEXCITING OPPORTUNITIES FOR PEOPLE WHO WANT TO MAKE A DIFFERENCE
124493 ST ayandambanga.co.za
Closing date: 4 September 2015 @ 16:00
Applications are to be submitted online via www.westerncape.gov.za/jobs
The WCG is guided by the principles of Employment Equity. Disabled candidates are encouraged to apply and an indication in this regard would be appreciated.
DEPARTMENT OF HUMAN SETTLEMENTS
DIRECTOR: PEOPLE’S HOUSING PROCESS Remuneration: R864 177 – R1 017 972 per annum (Level 13)
Reference Number: HS 2015-242
DIRECTOR: REGIONAL HUMAN SETTLEMENT SUPPORT (5-YEAR CONTRACT POSITION)Remuneration: R864 177 – R1 017 972 per annum (Level 13)
Reference Number: HS 2015-243
These positions are stationed in Cape Town.
