Shira abel smx reputation-management-presentation-january-2012-shira-abel-withmaster -sw

download Shira abel smx reputation-management-presentation-january-2012-shira-abel-withmaster -sw

of 20

  • date post

    09-May-2015
  • Category

    Documents

  • view

    962
  • download

    2

Embed Size (px)

Transcript of Shira abel smx reputation-management-presentation-january-2012-shira-abel-withmaster -sw

  • 1.@shiraabel @shiraabelOh dear. What werethey thinking? Reputation Management Gone Wrong Shiras Top 10 Favorite *Ahems*

2. @shiraabelShira Abel CEO, Hunter & Bard 10+ years in hi-tech internet marketing EMBA from Kellogg School ofManagement, Tel Aviv University Branch Lectured worldwide on digital marketing Marketing blogger, Twitter fiend 3. @shiraabel Number 10 Habitat & Kenneth Cole #HashtagSpamHell 4. @shiraabel Number 9 Google Slams Chrome For Policy Violation 5. @shiraabel Number 8Chrysler : The F-Bomb has fallen 6. @shiraabel Number 7 Netflix Naming Faux Paux 7. @shiraabel Number 6 PayPal: Regretsy Can Only Help Cats 8. @shiraabel Number 5Motrin Moms 9. @shiraabelNumber 4GoDaddy can goSOPA themselves 10. @shiraabel Number 3 11. @shiraabel ConAgra Blogger Con Because Food Bloggers Dont Have Taste {sarcasm} 12. @shiraabel Number 2Ocean Marketing VS. Penny Arcade 13. @shiraabel Number 1Weinergate 14. @shiraabel Normal Search 15. @shiraabel Using hidemyass.com 16. @shiraabel (Look! It Goes to 11!) 17. @shiraabel One extra: The Red Cross 18. @shiraabel Nice Save 19. @shiraabel Take Aways Realize anything you send via email canbe published Honey gets you more than vinegar A sense of humor goes a long way Dont lie when you get caught Apologize If you do mess up to the level ofWeinergate hire a reputationmanagement company to help fix yourreputation THANK YOU 20. @shiraabel Thank Yous, References, & Reads http://s3-ak.buzzfed.com/static/imagebuzz/web04/2011/3/24/8/anigif_oh-dear-11909- 1300968675-20_preview.gif http://money.cnn.com/galleries/2011/technology/1104/gallery.social_media_controversies/index. html http://www.salon.com/2011/06/01/weinergate_timeline/ http://www.youtube.com/watch?v=XO6SlTUBA38 http://penny-arcade.com/resources/real-talk.html http://www.quickmeme.com/meme/35kjx6/ http://www.techi.com/2011/12/godaddy-lost-72354-domains-this-week-its-not-enough/ http://venturebeat.com/2011/12/27/ocean-marketing-how-to-self-destruct-your-company-with- just-a-few-measly-emails/ http://searchengineland.com/google-chrome-page-will-have-pagerank-reduced-due-to-sponsored- posts-106551 http://en.wikipedia.org/wiki/Anthony_Weiner_sexting_scandal http://www.theatlanticwire.com/entertainment/2011/02/kenneth-cole-hijacks-cairo- hashtag/17845/ http://www.brandrepublic.com/news/915540/Habitat-apologises-Twitter-fail/ http://mashable.com/2008/11/16/motrin-moms/ http://www.nytimes.com/2011/09/07/business/media/when-bloggers-dont-follow-the-script-to- conagras-chagrin.html