Shira abel smx reputation-management-presentation-january-2012-shira-abel-withmaster -sw

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@shiraabel @shiraabel Reputation Management Gone Wrong Shira’s Top 10 Favorite *Ahems* @shiraabel Oh dear. What were they thinkin g?

Transcript of Shira abel smx reputation-management-presentation-january-2012-shira-abel-withmaster -sw

Page 1: Shira abel smx reputation-management-presentation-january-2012-shira-abel-withmaster -sw

@shiraabel@shiraabel

Reputation Management Gone WrongShira’s Top 10 Favorite *Ahems*

@shiraabel

Oh dear. What were

they thinking?

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@shiraabel

• CEO, Hunter & Bard• 10+ years in hi-tech internet marketing• EMBA from Kellogg School of

Management, Tel Aviv University Branch• Lectured worldwide on digital marketing• Marketing blogger, Twitter fiend

Shira Abel

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@shiraabel

Number 10

Habitat & Kenneth Cole – #HashtagSpamHell

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@shiraabel

Number 9

Google Slams Chrome For Policy Violation

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@shiraabel

Number 8

Chrysler : The F-Bomb has fallen

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@shiraabel

Number 7

Netflix Naming Faux Paux

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@shiraabel

Number 6

PayPal: Regretsy Can Only Help Cats

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@shiraabel

Number 5

Motrin Moms

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@shiraabel

Number 4

GoDaddy can go SOPA themselves

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@shiraabel

Number 3

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@shiraabel

ConAgra Blogger Con – Because Food Bloggers Don’t Have Taste {sarcasm}

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@shiraabel

Number 2

Ocean Marketing VS. Penny Arcade

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@shiraabel

Number 1Weinergate

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@shiraabel

Normal Search

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@shiraabel

Using hidemyass.com

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@shiraabel

(Look! It Goes to 11!)

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@shiraabel

One extra: The Red Cross

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@shiraabel

Nice Save

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@shiraabel

Take Aways

Realize anything you send via email can be published

Honey gets you more than vinegar A sense of humor goes a long way Don’t lie when you get caught Apologize If you do mess up to the level of Weinergate

– hire a reputation management company to help fix your reputation

THANK YOU

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@shiraabel

Thank Yous, References, & Reads http://s3-ak.buzzfed.com/static/imagebuzz/web04/2011/3/24/8/anigif_oh-dear-11909-13009

68675-20_preview.gif http://money.cnn.com/galleries/2011/technology/1104/gallery.social_media_controversies/in

dex.html http://www.salon.com/2011/06/01/weinergate_timeline/ http://www.youtube.com/watch?v=XO6SlTUBA38 http://penny-arcade.com/resources/real-talk.html http://www.quickmeme.com/meme/35kjx6/ http://www.techi.com/2011/12/godaddy-lost-72354-domains-this-week-its-not-enough/ http://venturebeat.com/2011/12/27/ocean-marketing-how-to-self-destruct-your-company-wit

h-just-a-few-measly-emails/ http://

searchengineland.com/google-chrome-page-will-have-pagerank-reduced-due-to-sponsored-posts-106551

http://en.wikipedia.org/wiki/Anthony_Weiner_sexting_scandal http://www.theatlanticwire.com/entertainment/2011/02/kenneth-cole-hijacks-cairo-hashtag/

17845/

http://www.brandrepublic.com/news/915540/Habitat-apologises-Twitter-fail/ http://mashable.com/2008/11/16/motrin-moms/ http://

www.nytimes.com/2011/09/07/business/media/when-bloggers-dont-follow-the-script-to-conagras-chagrin.html