Shiny New Products at the 2017 SCA Expo in...

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Shiny New Products at the 2017 SCA Expo in Seattle April 22, 2017 Some people come to compete; some people come to learn; and some people prioritize the many networking opportunities. Yet at the SCA Global Specialty Coffee Expo, the flood of shiny new products typically offers at least a few exciting points of interest to anyone in coffee. Whether one’s interest is in roasting, espresso, cold coffee, batch or single-cup brewing, innovation abounds on the showroom floor. Of course, the product shining the most brightly in our hearts this year is the newly released “Book of Roast” by Roast magazine, yet let’s take this opportunity to look outward, beyond shameless self- promotion. La Marzocco Strada ABR At the La Marzocco booth the latest addition to the LM line made its U.S. debut: the Strada with Auto Brew Ratio technology. With scales incorporated into the drip tray, baristas can pull shots either in Mass Mode, which targets a specific finished beverage weight, or in Ratio Mode, which dispenses water according to a prescribed ratio after the barista weighs the dosed portafilter on the drip-tray scale. The ABR system was originally introduced to the Linea line two years ago. Now cafes that prefer the lower-profile Strada machine can pursue that design without sacrificing the latest in La Marzocco’s espresso craft technology. http://dailycoffeenews.com/2017/04/22/shiny-new-products-at-the-2017-sca-expo-in-seattle/ 208,500 Monthly Page Views

Transcript of Shiny New Products at the 2017 SCA Expo in...

Shiny New Products at the 2017 SCA Expo in Seattle April 22, 2017 Some people come to compete; some people come to learn; and some people prioritize the many networking opportunities. Yet at the SCA Global Specialty Coffee Expo, the flood of shiny new products typically offers at least a few exciting points of interest to anyone in coffee. Whether one’s interest is in roasting, espresso, cold coffee, batch or single-cup brewing, innovation abounds on the showroom floor. Of course, the product shining the most brightly in our hearts this year is the newly released “Book of Roast” by Roast magazine, yet let’s take this opportunity to look outward, beyond shameless self-promotion. La Marzocco Strada ABR At the La Marzocco booth the latest addition to the LM line made its U.S. debut: the Strada with Auto Brew Ratio technology. With scales incorporated into the drip tray, baristas can pull shots either in Mass Mode, which targets a specific finished beverage weight, or in Ratio Mode, which dispenses water according to a prescribed ratio after the barista weighs the dosed portafilter on the drip-tray scale.

The ABR system was originally introduced to the Linea line two years ago. Now cafes that prefer the lower-profile Strada machine can pursue that design without sacrificing the latest in La Marzocco’s espresso craft technology.

http://dailycoffeenews.com/2017/04/22/shiny-new-products-at-the-2017-sca-expo-in-seattle/ 208,500 Monthly Page Views