Shinwon Profile

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Company Profile

Transcript of Shinwon Profile

Page 1: Shinwon Profile

Company Profile

Page 2: Shinwon Profile

Table of Contents1. History & Awards

2. Organization Chart

3. Customer Scope

4. Overseas Factories

5. Production Capacity

6. Sales Volume

7. Gae-Seong Factory Overview

8. Fashion Business

9. 5 year Business Plan

10. Business Strategy

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Management Philosophy

Founded with a rigid management philosophy‘Faith’ to build a leading company in the

apparel industry that would provide high quality products for the local and

global customers while investing in persistent developments for the future and

customers' needs.

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History

1973 Established ShinWon Trade Corporation

1990 Changed the company name to ShinWon Corporation

1991 Established P.T. ShinWon Ebenezer

1993 Established Qingdao ShinWon Garment Co., Ltd

1994 ‘Prospective 100 leading corporations’ selected by Forbes

1994 Established ShinWon Foundation Culture

1997 Established ShinWon Guatemala S.A.

2002 Established ShinWon Ebenezer Vietnam Co., Ltd

2004 Established ShinWon Ebenezer Gae-Seong

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Awards1980 Export Promotion Award from Korea Trade Association

1980 Prime Minister Award

1985 Best Quality Award

1987 Order of Industrial Service Merit (Gold Tower) from Korea Trade Association

1998 Fivestar Award from Macy’s

2001 Fivestar Award from Macy’s

2002 Fivestar Award from Macy’s

2002 International Supplier of The Year 2001 from Wal-mart

2005 Outstanding Performance Award from Casual Corner

2006 Vendor Award of Excellence from Target

2006 International Supplier of The Year 2005 from Wal-mart

2007 Vendor Award of Excellence from Target

2007 International Supplier of The Year 2006 from Wal-mart

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Organization ChartSweater Department Handbag Department Fashion BusinessKnit Department

Administration Sales

General Management Sales 1 Department SI

Global Sourcing Sales 2 Department Sales VIKI

Quality Assurance Sales 1 Department Sales 1 Department SIEG

R&D SIEG Fahrenheit

Overseas Factories Sample Development

Guatemala Fabric Development China

Vietnam Fit Tech

Pattern CAD

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Administration Administration Besti Belli

Sales 3 Department

Compliance

General Management

Sales

General Management

Sales 2 Department

Overseas Factories

Bangladesh

Sales 2 Department

Overseas Factories

Indonesia

Sales 3 Department

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Customer Scope

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Overseas FactoriesCHINA: Qingdao ShinWon Garment Co.,LtdHandbag / 15 Lines

GUATEMALA: S.W Guatemala, S.A.Knit / 24 Lines

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N.KOREA: ShinWon Ebenezer Gae-SeongFashion Business / 35 lines

BANGLADESH: ShinWon EbenezerSweater / 250,000 pcs (monthly)

INDONESIA: P.T ShinWon EbenezerSweater / 500,000 pcs (monthly)

VIETNAM: ShinWon Ebenezer Vietnam Co.,Ltd Knit / 60 LinesTotal 100 lines by 2010

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Production CapacitySub Contract Total Monthly Capacity

VIETNAMKnit

· Skilled workmanship and experience for any delicate style· Competitive labor cost for complicated items· Quota free & WTO member· 40 lines will be progressively added (total 100 lines by 2010)

60 43 103 6.2 mil. units

GUATEMALAKnit · Regional proximity to US

· Setting up strong vertical system in order to reduce transit time· Duty free benefit under CAFTA

24 35 59 5.5 mil. units

INDONESIASweater · Highly skilled workmanship

· Cost effective production lines· Competitive supply of local yarns

- - - 500,000 pcs

BANGLADESHSweater · Skilled workmanship for complicated styles

· Duty free benefit under GSP· Competitive supply of high quality yarns

- - - 250,000 pcs

CHINAHandbag · Cost competitive labor

· Strong with new development· Fully skilled for complicated styles

15 - 15 200,000 pcs

RegionLine

8

Main

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Production Capacity by Country of Origin

RegionDetailFactory name

VIETNAMShinWonEbenezer

Vietnam Co.,Ltd

2007 Business by Buyer

Gap Inc. 47%

Target 21%

Others 16%

K-mart & Sears 13%Perry Ellis 1%

Wal-martSam’s club2%

Ladies 29%

Men24%

Boys19%

Girls14%

Infant/Toddler14%

2007 Business by Gender 2007 Business by Style

Fashion Top 28%

Polo 30%

Basic27%

Jacket 7%

Pants5%Dress3%

REMARK: TOTAL 100 MAIN LINES BY 2010

· KNIT

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Main Line

60

Sub Contract

43

Monthly capacity(units / pcs)

6.2 mil. units

Major CustomerTarget

GapK-mart & Sears

Wal-mart Sam’s club

Facility

WashingEmbroidery

Printing

Detail

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Production Capacity by Country of Origin

2007 Business by Buyer

Wal-mart 39%

Target 41%

2007 Business by Gender 2007 Business by Style

Basic 48%

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Factory name

GUATEMALA S.W Guatemala,S.A.

Main Line

24

Sub Contract

35

Monthly capacity(units / pcs)

5.5 mil. units

Major CustomerTarget

Wal-martJem Sports

Lily Blueothers

Facility

Knitting, DyeingWashing

EmbroideryPrinting

· KNITRegion

Detail

Jem Sports 7%

Others 10%Lily Blue 3%

Ladies 63%

Girls17%

Men’s14%

Others 6%

Fashion top 27%

Polo 12%

Others 6%

Dress 5%

Jacket 2%

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Vertical Production System

Major Customer

- Target (Contingency program based on 45 days)

- Wal-mart- Jem Sports- Lily Blue

Knitting

- ShinWon Guatemala S.A. (in-house)- Kumho- Mega textile S.A- Jae sung- ALCA Textile

Jersey, Interlock, Rib, Thermal, Fleece Flat back rib

Washing

- ShinWon Guatemala S.A ( in-house)- Acro S.A- Woojoo textile S.A

Fabric washing,Salt washing,Enzyme washing,Vintage washing,Garment washing

Dyeing

- Fama textile S.A ( in-house)- Mundo textile S.A- Youngshin Guatemala S.A

Dyeing, Garment dyeing, Brushing

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Guatemala Vertical System- Duty Free benefit under CAFTA- Regional proximity to US- Quality Assurance system

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Major Customer

Macy’s, Tesco, C&AWal-mart, Target

Esprit

Primark, TescoGoody’s, Adams

Production Capacity by Country of Origin

Region

INDONESIA

BANGLADESH

Facility

Computer KnittingEmbroidery

KnittingDyeing

WashingEmbroidery

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· SWEATERMonthly Capacity

(units/ pcs)

500,000 pcs

250,000 pcs

Factory name

P.T ShinWon Ebenezer

ShinWon Ebenezer

DetailRegion

Monthly Capacity(units/pcs)

200,000 pcsCHINA

Major Customer

J.Crew, Talbots, GapBanana Republic, BCBGJ.Jill, Eddie Bauer, DKNY

Kenneth Cole, LoftAnn Taylor

· HANDBAGMain Line

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Factory name

Qingdao ShinWonGarment Co., Ltd

DetailRegion

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Knit Sales Volume by Buyers

2007

2008

RegionLine

10,000

20,000

30,000

40,000

50,000

Wal-mart

45,000

Target

47,000

Gap Inc.

28,000

K-mart/ Sears

20,000

Unit : USD Thousand

* 2008 Sales plan by customers* New business opportunity : Kohl’s, Perry Ellis, Sam’s club, French Cuff, Jones New York

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Others

-

3,000

Kohl’s

-

7,000

K-mart/ Sears

19,000

20,000

Gap Inc.

24,000

28,000

Wal-Mart

42,000

45,000

Target

45,000

47,000

Kohl’s

7,000

Others

3,000

Total

130,000

150,000

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1,000

3,000

6,000

9,000

12,000

Macy’s

10,000

H&M

5,000

C&A

4,000

Others

14,000

3,000

EspritPrimark

10,000

Sweater Sales Volume by Buyers

2007

2008

RegionLine Macy’s

10,000

10,000

Primark

8,000

10,000

H&M

3,000

5,000

C&A

3,000

4,000

Esprit

1,000

3,000

Others

14,000

14,000

Total

39,000

46,000

Unit : USD Thousand

* 2008 Sales plan by customers

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Handbag Sales Volume by Buyers

1,000

2,000

3,000

4,000

5,000

Gap Inc.

3,000

Unit : USD Thousand

2007

2008

RegionLine J.Crew

3,400

4,300

A.Taylor

3,300

3,500

Gap Inc.

2,200

3,000

Talbots

2,800

3,000

Kenneth Cole

2,000

2,500

DKNY

1,900

2,500

Eddie B.

1,000

1,500

Others

3,400

5,700

Total

20,000

26,000

5,700

OthersJ.Crew

4,300

Eddie Bauer

1,500

A. Taylor

3,500

Kenneth Cole

2,500

Talbots

3,000

DKNY

2,500

* 2008 Sales plan by customers* New business opportunity : BeBe

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Gae-Seong Factory OverviewEstablishment Factory capital Production Item Line Annual capacity Employee

Gae-SeongFactory December 2004 $ 7.5 million

Woven JacketCoat, Pants

Sweater35 550,000 pcs 830

About Gae-Seong Factory

2005 2006 2007

ChinaProduction 70 % 90 % 90 % 110 % 120 % 120 %

Productivity Comparison

Productivity Quality Productivity Quality Productivity Quality

Gae-SeongProduction 40 % 70 % 80 % 90 % 90 % 100 %

Costing ComparisonGae-Seong China

Distribution cost

Distribution time

50 cent / pcs $ 1 / pcs

3 hours 1 week

Labor cost

Duty

$ 58 $ 180

Duty free 13 %

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Fashion Business

Bestibelli Means : ‘Most beautiful’ in Italian.

Target age : Main 25 ~ 29 Sub 20 ~ 35 of age

Launched in 1990.

Concept : Representing polished image of city casual, easy and elegant looks.

VIKI Means : A shortened word for ‘Vivid Kid’

Target age : Main 23 Sub 20 ~ 30 of age.

Launched in 1996.

Concept : It’s easy style of “Soft & Dandy”

SIEG Means : ‘Victory’ in German

Target age : Main 28 Sub 25 ~ 35 of age.

Launched in 1995.

Concept : New trendy casual wardrobe.

SI Means : ‘Yes’ in Italian.

Target age : Main 25 Sub 20 ~ 30 of age

Launched in 1990.

Concept : Refined luxury. Sensual college students and professional career women.

SIEG Fahrenheit Means : ‘Passion’ of New Generation

Target age : Main 28 Sub 20 ~ 35 of age.

Launched in 2008.

Concept : Trendy, Chic, Modern style.

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5 year Business Plan

EXPORT BUSINESS

FASHION BUSINESS

TOTAL

2008

222

250

472

2009

300

300

600

2010

350

350

700

2011

450

400

850

2012

550

450

1000

AreaYear

472

600700

850

1000

2008 2009 2010 2011 2012

500

600

700

800

900

1000

Unit : USD Million

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Business StrategyPower InnovationPower Innovation

· Continuing progress with intensive investment and world-class quality of product

Price CompetitivenessPrice Competitiveness· Providing top quality products at the best price· Sourcing / procurement of raw materials

Enhancing quality control systemEnhancing quality control system· Setting up the equipment· building up stronger quality control channel

Design / fabric R&DDesign / fabric R&D· Fashion trend forecast and market analysis· New fabric development and sourcing · Trend presentation & sample development· Customer / brand focused market research

TD (Technical design)TD (Technical design)· Sample internally reviewed prior to customer submittal· Professional communication with counter part· Short fit approval lead-time· Sample quality improvement

Global SourcingGlobal Sourcing· Setting up global networks for speed sourcing· Developing the most updated items· Researching overseas market trends

ComplianceCompliance· Labor & wage regulation· Improving working environment· Health & safety check

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Customer – OrientedCustomer – OrientedCompanyCompany

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Thank you!