Shinwon Profile
Transcript of Shinwon Profile
Company Profile
Table of Contents1. History & Awards
2. Organization Chart
3. Customer Scope
4. Overseas Factories
5. Production Capacity
6. Sales Volume
7. Gae-Seong Factory Overview
8. Fashion Business
9. 5 year Business Plan
10. Business Strategy
1
Management Philosophy
Founded with a rigid management philosophy‘Faith’ to build a leading company in the
apparel industry that would provide high quality products for the local and
global customers while investing in persistent developments for the future and
customers' needs.
2
History
1973 Established ShinWon Trade Corporation
1990 Changed the company name to ShinWon Corporation
1991 Established P.T. ShinWon Ebenezer
1993 Established Qingdao ShinWon Garment Co., Ltd
1994 ‘Prospective 100 leading corporations’ selected by Forbes
1994 Established ShinWon Foundation Culture
1997 Established ShinWon Guatemala S.A.
2002 Established ShinWon Ebenezer Vietnam Co., Ltd
2004 Established ShinWon Ebenezer Gae-Seong
3
Awards1980 Export Promotion Award from Korea Trade Association
1980 Prime Minister Award
1985 Best Quality Award
1987 Order of Industrial Service Merit (Gold Tower) from Korea Trade Association
1998 Fivestar Award from Macy’s
2001 Fivestar Award from Macy’s
2002 Fivestar Award from Macy’s
2002 International Supplier of The Year 2001 from Wal-mart
2005 Outstanding Performance Award from Casual Corner
2006 Vendor Award of Excellence from Target
2006 International Supplier of The Year 2005 from Wal-mart
2007 Vendor Award of Excellence from Target
2007 International Supplier of The Year 2006 from Wal-mart
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Organization ChartSweater Department Handbag Department Fashion BusinessKnit Department
Administration Sales
General Management Sales 1 Department SI
Global Sourcing Sales 2 Department Sales VIKI
Quality Assurance Sales 1 Department Sales 1 Department SIEG
R&D SIEG Fahrenheit
Overseas Factories Sample Development
Guatemala Fabric Development China
Vietnam Fit Tech
Pattern CAD
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Administration Administration Besti Belli
Sales 3 Department
Compliance
General Management
Sales
General Management
Sales 2 Department
Overseas Factories
Bangladesh
Sales 2 Department
Overseas Factories
Indonesia
Sales 3 Department
Customer Scope
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Overseas FactoriesCHINA: Qingdao ShinWon Garment Co.,LtdHandbag / 15 Lines
GUATEMALA: S.W Guatemala, S.A.Knit / 24 Lines
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N.KOREA: ShinWon Ebenezer Gae-SeongFashion Business / 35 lines
BANGLADESH: ShinWon EbenezerSweater / 250,000 pcs (monthly)
INDONESIA: P.T ShinWon EbenezerSweater / 500,000 pcs (monthly)
VIETNAM: ShinWon Ebenezer Vietnam Co.,Ltd Knit / 60 LinesTotal 100 lines by 2010
Production CapacitySub Contract Total Monthly Capacity
VIETNAMKnit
· Skilled workmanship and experience for any delicate style· Competitive labor cost for complicated items· Quota free & WTO member· 40 lines will be progressively added (total 100 lines by 2010)
60 43 103 6.2 mil. units
GUATEMALAKnit · Regional proximity to US
· Setting up strong vertical system in order to reduce transit time· Duty free benefit under CAFTA
24 35 59 5.5 mil. units
INDONESIASweater · Highly skilled workmanship
· Cost effective production lines· Competitive supply of local yarns
- - - 500,000 pcs
BANGLADESHSweater · Skilled workmanship for complicated styles
· Duty free benefit under GSP· Competitive supply of high quality yarns
- - - 250,000 pcs
CHINAHandbag · Cost competitive labor
· Strong with new development· Fully skilled for complicated styles
15 - 15 200,000 pcs
RegionLine
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Main
Production Capacity by Country of Origin
RegionDetailFactory name
VIETNAMShinWonEbenezer
Vietnam Co.,Ltd
2007 Business by Buyer
Gap Inc. 47%
Target 21%
Others 16%
K-mart & Sears 13%Perry Ellis 1%
Wal-martSam’s club2%
Ladies 29%
Men24%
Boys19%
Girls14%
Infant/Toddler14%
2007 Business by Gender 2007 Business by Style
Fashion Top 28%
Polo 30%
Basic27%
Jacket 7%
Pants5%Dress3%
REMARK: TOTAL 100 MAIN LINES BY 2010
· KNIT
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Main Line
60
Sub Contract
43
Monthly capacity(units / pcs)
6.2 mil. units
Major CustomerTarget
GapK-mart & Sears
Wal-mart Sam’s club
Facility
WashingEmbroidery
Printing
Detail
Production Capacity by Country of Origin
2007 Business by Buyer
Wal-mart 39%
Target 41%
2007 Business by Gender 2007 Business by Style
Basic 48%
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Factory name
GUATEMALA S.W Guatemala,S.A.
Main Line
24
Sub Contract
35
Monthly capacity(units / pcs)
5.5 mil. units
Major CustomerTarget
Wal-martJem Sports
Lily Blueothers
Facility
Knitting, DyeingWashing
EmbroideryPrinting
· KNITRegion
Detail
Jem Sports 7%
Others 10%Lily Blue 3%
Ladies 63%
Girls17%
Men’s14%
Others 6%
Fashion top 27%
Polo 12%
Others 6%
Dress 5%
Jacket 2%
Vertical Production System
Major Customer
- Target (Contingency program based on 45 days)
- Wal-mart- Jem Sports- Lily Blue
Knitting
- ShinWon Guatemala S.A. (in-house)- Kumho- Mega textile S.A- Jae sung- ALCA Textile
Jersey, Interlock, Rib, Thermal, Fleece Flat back rib
Washing
- ShinWon Guatemala S.A ( in-house)- Acro S.A- Woojoo textile S.A
Fabric washing,Salt washing,Enzyme washing,Vintage washing,Garment washing
Dyeing
- Fama textile S.A ( in-house)- Mundo textile S.A- Youngshin Guatemala S.A
Dyeing, Garment dyeing, Brushing
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Guatemala Vertical System- Duty Free benefit under CAFTA- Regional proximity to US- Quality Assurance system
Major Customer
Macy’s, Tesco, C&AWal-mart, Target
Esprit
Primark, TescoGoody’s, Adams
Production Capacity by Country of Origin
Region
INDONESIA
BANGLADESH
Facility
Computer KnittingEmbroidery
KnittingDyeing
WashingEmbroidery
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· SWEATERMonthly Capacity
(units/ pcs)
500,000 pcs
250,000 pcs
Factory name
P.T ShinWon Ebenezer
ShinWon Ebenezer
DetailRegion
Monthly Capacity(units/pcs)
200,000 pcsCHINA
Major Customer
J.Crew, Talbots, GapBanana Republic, BCBGJ.Jill, Eddie Bauer, DKNY
Kenneth Cole, LoftAnn Taylor
· HANDBAGMain Line
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Factory name
Qingdao ShinWonGarment Co., Ltd
DetailRegion
Knit Sales Volume by Buyers
2007
2008
RegionLine
10,000
20,000
30,000
40,000
50,000
Wal-mart
45,000
Target
47,000
Gap Inc.
28,000
K-mart/ Sears
20,000
Unit : USD Thousand
* 2008 Sales plan by customers* New business opportunity : Kohl’s, Perry Ellis, Sam’s club, French Cuff, Jones New York
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Others
-
3,000
Kohl’s
-
7,000
K-mart/ Sears
19,000
20,000
Gap Inc.
24,000
28,000
Wal-Mart
42,000
45,000
Target
45,000
47,000
Kohl’s
7,000
Others
3,000
Total
130,000
150,000
1,000
3,000
6,000
9,000
12,000
Macy’s
10,000
H&M
5,000
C&A
4,000
Others
14,000
3,000
EspritPrimark
10,000
Sweater Sales Volume by Buyers
2007
2008
RegionLine Macy’s
10,000
10,000
Primark
8,000
10,000
H&M
3,000
5,000
C&A
3,000
4,000
Esprit
1,000
3,000
Others
14,000
14,000
Total
39,000
46,000
Unit : USD Thousand
* 2008 Sales plan by customers
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Handbag Sales Volume by Buyers
1,000
2,000
3,000
4,000
5,000
Gap Inc.
3,000
Unit : USD Thousand
2007
2008
RegionLine J.Crew
3,400
4,300
A.Taylor
3,300
3,500
Gap Inc.
2,200
3,000
Talbots
2,800
3,000
Kenneth Cole
2,000
2,500
DKNY
1,900
2,500
Eddie B.
1,000
1,500
Others
3,400
5,700
Total
20,000
26,000
5,700
OthersJ.Crew
4,300
Eddie Bauer
1,500
A. Taylor
3,500
Kenneth Cole
2,500
Talbots
3,000
DKNY
2,500
* 2008 Sales plan by customers* New business opportunity : BeBe
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Gae-Seong Factory OverviewEstablishment Factory capital Production Item Line Annual capacity Employee
Gae-SeongFactory December 2004 $ 7.5 million
Woven JacketCoat, Pants
Sweater35 550,000 pcs 830
About Gae-Seong Factory
2005 2006 2007
ChinaProduction 70 % 90 % 90 % 110 % 120 % 120 %
Productivity Comparison
Productivity Quality Productivity Quality Productivity Quality
Gae-SeongProduction 40 % 70 % 80 % 90 % 90 % 100 %
Costing ComparisonGae-Seong China
Distribution cost
Distribution time
50 cent / pcs $ 1 / pcs
3 hours 1 week
Labor cost
Duty
$ 58 $ 180
Duty free 13 %
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Fashion Business
Bestibelli Means : ‘Most beautiful’ in Italian.
Target age : Main 25 ~ 29 Sub 20 ~ 35 of age
Launched in 1990.
Concept : Representing polished image of city casual, easy and elegant looks.
VIKI Means : A shortened word for ‘Vivid Kid’
Target age : Main 23 Sub 20 ~ 30 of age.
Launched in 1996.
Concept : It’s easy style of “Soft & Dandy”
SIEG Means : ‘Victory’ in German
Target age : Main 28 Sub 25 ~ 35 of age.
Launched in 1995.
Concept : New trendy casual wardrobe.
SI Means : ‘Yes’ in Italian.
Target age : Main 25 Sub 20 ~ 30 of age
Launched in 1990.
Concept : Refined luxury. Sensual college students and professional career women.
SIEG Fahrenheit Means : ‘Passion’ of New Generation
Target age : Main 28 Sub 20 ~ 35 of age.
Launched in 2008.
Concept : Trendy, Chic, Modern style.
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5 year Business Plan
EXPORT BUSINESS
FASHION BUSINESS
TOTAL
2008
222
250
472
2009
300
300
600
2010
350
350
700
2011
450
400
850
2012
550
450
1000
AreaYear
472
600700
850
1000
2008 2009 2010 2011 2012
500
600
700
800
900
1000
Unit : USD Million
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Business StrategyPower InnovationPower Innovation
· Continuing progress with intensive investment and world-class quality of product
Price CompetitivenessPrice Competitiveness· Providing top quality products at the best price· Sourcing / procurement of raw materials
Enhancing quality control systemEnhancing quality control system· Setting up the equipment· building up stronger quality control channel
Design / fabric R&DDesign / fabric R&D· Fashion trend forecast and market analysis· New fabric development and sourcing · Trend presentation & sample development· Customer / brand focused market research
TD (Technical design)TD (Technical design)· Sample internally reviewed prior to customer submittal· Professional communication with counter part· Short fit approval lead-time· Sample quality improvement
Global SourcingGlobal Sourcing· Setting up global networks for speed sourcing· Developing the most updated items· Researching overseas market trends
ComplianceCompliance· Labor & wage regulation· Improving working environment· Health & safety check
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Customer – OrientedCustomer – OrientedCompanyCompany
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