Shine Branding Solutions

Shine gives you access to one of

the largest pools of Young people with high

disposable incomes in India

Is looking to earn more money

Is looking to upgrade her wardrobe

Would like to take a vacation

Would like to buy gifts for her parents with her increased salary

Would invest her money for future

Has finally saved enough money to buy a new car

Typical Shine User would spend to improve the quality of her/his life

What are Shine Users like ?

Shine Vital Metrics

8.2 million Monthly Unique Visitors

55 Lac Active Users 1.30 Cr Total

70% Users in age range 22-27

Provides you Unparalleled Reach

1500 New Jobs posted daily

Is Dynamic and attracts new users everyday

Has Users who are active and REACHABLE

Huge Pool of Brand Conscious and Aspiring Users

The User Logs in And checks his profile on the Logged in User Home Page…

…Searches for Jobs …Reads about Jobs in Detail and Applies to them

User Involvement on Shine

Avg. User Spends 5 Minutes Per Visit

Avg 3.8 Pageviews Per Visit

Avg 10.5 Ad Impressions Per Visit

25% of User Time Spent Here 45% of User Time Spent Here 30% of User Time Spent Here

29%

42%

15%

14%

Total Experience

Fresher

1 - 5 Years

6 - 10 Years

More Than 10 Years

36%

45%

8% 11%

Salary

1 Lac or Less

1 - 4 Lacs

5 - 10 Lacs

More than 10 Lacs

User Demographics

71% of the Users have less than 5 years of Work Experience

81% of the Users earn upto 4 Lacs

Active Database Size : 5.5 Million

Young Users High Aspirations Large disposable income

User Demographics

6% 9%

52%

27%

1% 5%

Educational Qualification

10+2 or Below

Diploma/Vocational Course

Graduation

PG or Equivalent

PhD/Mphil or Equivalent

Others

14%

12%

20%

3% 12%

6%

16%

3% 9% 4%

City Bangalore

Chennai

Delhi

Gurgaon

Hyderabad

Kolkata

Mumbai

Noida

Pune

Active Database Size : 5.5 Million

Users spread evenly across all major cities

85% of the users are at least graduates

Well Educated Spread Across India

Innovations

Content Marketing

Emailers

Banner Ads

Branding Options

SMS

Brand Maximizers Advertising Solutions which give your brand the maximum visibility in premium positions. Ideal for reaching out in large numbers and getting your brand noticed.

Brand Maximizers

Banner Ads

Right Wide Skyscraper on Logged in User Home Page (Run fixed with Scroll) Monthly Impressions : 5.4 Million

Brand Maximizers

Banner Ads Right Wide Skyscraper on JSRP Pages

(Run fixed with Scroll) Monthly Impressions : 4.7 Million

Brand Maximizers

Banner Ads Leaderboard on Job Description Page

Monthly Impressions : 6.7 Million

Content Featurette on Home Page and Site Navigation

Brand Maximizers

Content Marketing

Brand Maximizers

Content Marketing Channel Reach

Onsite Promotion 8.2 Million

Advertorials in Shine Print 3.85 Million

Social Platforms (Facebook Posts, Twitter Tweets, etc)

30,000

Total Reach = 1.2 Crores

Banners in Shine Newsletters

Brand Maximizers

Skyscraper in Profile Views Mailers Monthly Mailers : 40 Lacs

Wide Skyscraper in Job Alert Mailers Monthly Mailers : 9 Crores

Brand Maximizers

SMS • Monthly Capacity – 1 Crore

Performance Drivers Advertising Solutions which drive the maximum user action on your campaign. Ideal for targeted campaigns with specific requirements in terms of Impressions and Clicks.

Performance Drivers

Banner Ads Left Wide Skyscraper on Logged in User Home

Page (Run fixed with Scroll) Monthly Impressions : 5.4 Million

Performance Drivers

Banner Ads Left Wide Skyscraper on JSRP Pages (Run

fixed with Scroll) Monthly Impressions : 4.7 Million

Performance Drivers

Banner Ads

Leaderboard on Application Submitted Page Monthly Impressions : 2.4 Million

Performance Drivers

Banner Ads Medium Rectangles on

Logout Page Monthly Impressions : 1.0

Million

Performance Drivers

Mobile Banners • Medium Rectangle (300x250) – JSRP and JD Pages • 320x50 / 468x60 / 728x90 – Responsive Ad Units on all Pages (Fixed with Scroll)

Monthly Impressions : 6 Million

Performance Drivers

Emailers

Monthly Emailer Size – 75 Lacs

Innovations Non Standard Ads designed to capture the attention of the user. Highly effective in terms of both visibility and user action.

Innovations – Page Peel

Innovations – Page Push

Innovations – Sync Ads

Pricing

Innovation 1 Day (INR) 2 Days (INR) 3 Days (INR)

All Innovations 60,000 110,000 150,000

Marketing Emailers Cost per Email

To Active Database(55 Lacs+) 40 paisa

Inventory Type CPM Rate (INR) Fixed Rate (INR)

JSRP Left 160x600 80 200,000

JSRP Right 160x600 50 120,000

JD Page Bottom 728x90 55 200,000

Logout Left 300x250 55 50,000

Logout Right 300x250 50 45,000

Loggedin Home Left 160x600 80 192,000

Loggedin Home Right 160x600 50 110,000

Application Submitted 728x90 80 190,000

Mobile Ad Units 80 450,000

Banners in Shine Newsletters Cost per Email

To Active Database(55 Lacs+) 2 paisa

Thank You