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8/15/2019 Shikhar Term paper
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STUDY OF SALES PROMOTIONAL
STRATEGIES OF LEADING COSMETIC
BRANDS IN INDIA
SUBMITTED BY
SHIKHAR AILANI
B.COM(HONS.)
ENROLLMENT NO-A7004614051
U!"# $%&!'" *+
F'%, G%&!"
MR. DHARMENDRA PANDEY
A//. P#*"//#
ABS L%2
(TERM PAPER REPORT IN PARTIAL FULFILMENT OF THE AWARD OF FULL TIME
B.COM (HONS.) (2014-17)
AMITY BUSINESS SCHOOL
AMITY UNI3ERSITY UTTAR PRADESH LUCKNO
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AMITY UNI3ERSITY LUCKNO
CONFIDENTIALITY AGREEMENT
This AREEMENT is !"#$""% #h" &''i" &' #h" "*is#" A+i#, %i"si#, L/%&$ %
SHIHAR AILANI s#"%# 3"s"%#, s#,i%* # #h" AMIT5 BUSINESS SCHOOL6
L/%&$ C+3s
Th" s#"%# %+" !&" "si"s #& %"#/" Diss"##i&% #i%i%* 3&*+ s s#"%# i%
#h" i%s#i##" D"3#+"%# C"%#" AMITY BUSINESS SCHOOL6 A+i#, U%i"si#, s
3# &' his s#i"s. Th" &+3"#"%# #h&i#, &' #h" i%s#i##" $h"" #h" s#"%# is 3"s"%#,
s#,i%* hs &''ii, "&++"%" #h" s#"%#6 &%'i+i%* his %#"""%#s6 #/ "&
% *&& +& h#".
CONFIDENTIALITY+
C&%'i"%#i i%'&+#i&% +"%s %, i%'&+#i&% &' s""# & &%'i"%#i %#" "#i%* #&
#h" i%#"%shi3 #i%i%* $&/3". C&%'i"%#i i%'&+#i&% +, i%"6 !# is % i+i#"
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HA?E READ THE ABO?E CONFIDENTIALIT5 AREEMENT AND AREE TO
ITS TERMS.
AREED
SHIHAR AILANI
0@201
Si*%#" &' A#h&i;" si*%#&, &' #h" i%s#i##i&%
(I%s#i##i&% "3#i%* #h" s#"%#s)
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Synopsis for Term paper
A 3&"# "3&# &% +/"#i%* s##"*i"s s" !, &+i%&s i% I%i .Di''""%# +"#h&s s"
!, #h" &+3%, #& !&&s# #h"i s"s % #& !"# #h"i &+3"#i#&s.
S#"%#s N+" SHIHAR AILANI
E%&+"%# N& A70041401
P&*+ B.COM (HONS.)
I%s#, O*%i;#i&%s %+" AMIT5 UNI?ERSIT5
A"ss AMIT5 UNI?ERSIT5 MALHOUR CAMPUS6 NEAR
MALHOUR RAILWA5 STATION 6 LUCNOW
E:#"% i"s N+" MR. DHARMENDRA PANDE5
C&%## D"#is9
M&!i"9 77021=4
E+i9 3%",1/&.+i#,."
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ACKNOLEDGEMENT
I $& i/" #& ":3"ss +, s3"i #h%/s &' '""i%* #& +, *i" MR. DHARMENDRA
PANDEY SIR $h& *" +" #h" *&"% h%" #& #, % & #his *&i&s 3&"# &% #h"
'#"&$ #h# i#i&%, h"3" +" i% &i%* &' %,sis % #h# I +" #& %"s#%
&%"%i%* sh &' %"$ #hi%*s I + ":#"+", * #& #h"+.
S"&%, I $& s& i/" #& #h%/ +, 3"%#s % 'i"%s $h& h"3" +" #& 3"3" #h"
3&"# i% #his i+i#" #i+" '+".
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STUDENT CERTIFICATE
C"#i'i" #h# #h" "3&# is 3"3" !s" &% #h" s++" i%#"%shi3 3&"#
%"#/"% !, +" i% STUDY OF SALES PROMOTIONAL STRATEGIES OF
LEADING COSMETIC BRANDS IN INDIA %" #h" *i%" &' P&'"ss&
MR. DHARMENDRA PANDEY i% 3#i ''i+"%# &' #h" "8i"+"%# '&
$ &' "*"" &' Bh"& &' C&++"" B.C&+(H) '&+ A+i#, U%i"si#, 6
U## P"sh.
DATE9
SHIHAR AILANI MR.DHARMENDRA PANDE5 PROF. ?.P. SAHI
(STUDENT) (FACULT5 UIDE) (DIRECTOR. ABS)
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FACULTY CERTIFICATE
F&$" h"" $i#h #"+ 33" "3&# &% STUDY OF SALES PROMOTIONAL
STRATEGIES OF LEADING COSMETIC BRANDS IN INDIA s!+i##" !, SHIHAR
AILANI E%&+"%# %&. A70041401 s#"%# &' B.COM (HONS) =RD s"+"s#" (2014-2017)
This 3&"# $&/ is 3#i ''i+"%# &' #h" "8i"+"%# '& #h" "*"" &' Bh"& &'
C&++"" '&+ A+i#, U%i"si#,6 L/%&$ C+3s6 U## P"sh.
MR. DHARMENDRA PANDEY
A//. P#*"//#
AMIT5 UNI?ERSIT5
LUCNOW CAMPUS
UTTAR PRADESH
DECLARATION
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STUDY OF SALES PROMOTIONAL STARTEGY OF LEADING COSMETIC
BRANDS IN INDIA
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TABLE OF CONTENT
C8'9"# N%:"# T9& P'$" N%:"#
CHAPTER 1 INTRODUCTION
10-14
CHAPTER ; ANAL5SIN COSMETIC
INDUSTR51-21
CHAPTER < COMPAN5S PROFILE 22-27
CHAPTER 4 RESEARCH OBGECTI?ES
AND METHODOLO5 2
CHAPTER 5 CONCLUSION AND
BIBLIORAPH5
2@
INTRODUCTION
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SALES
A s" is #h" #i%* &' +"h%is" '& sh & +i%is##i&% &%s"8"%#, '& sh & #h"
#ii#, &' &''"i%* s&+"#hi%*.
Th" "" & #h" +"h%is"s s33i" & +i%is##i&%s 'i%ish"s " i% i*h# &' %
&!#i%i%*6 % 33&3i#i&% & s&ii##i&%. Th"" is *&i%* &' #i#" (3&3"#, & 3&ss"ssi&%)
&' #h" #hi%*6 % #h" s"##"+"%# &' &s#. A "%" &%s 3&% &s# $hih h"
"%#hsis#i, *i"s "s3&%si!ii#, '& #hi%*. Th" "%"6 % #h" !," !, % *" ":"#"s
#h" " % i# is 'i%ish" 3""i%* #h" &++i#+"%# &' i%s#+"%#. A +% $h& &''"s
3&#s & +i%is##i&% i% #h" i%#""s# &' #h" +"h%# is /%&$% s s"s "3"s"%##i" &
s"s+%.
DIFFERENT TYPE OF SALES METHODS
A s" % #/" 3" #h&*h9
1. Di"# s"s i%&"s 3"s&% #& 3"s&% &%##
2. P&- '&+ s"s
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• C&%si*%+"%#
• T""+/"#i%*
• R"#i & &%s+"
4. T"i%* s"s+"%
• D&&-#&-&& +"#h&s
• H$/i%*
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• W"!-!si%"ss #& !si%"ss (>B2BK) % !si%"ss-#&-&%s+"(>B2CK)
• E"#&%i # i%#"h%*"
TECHNI=UES OF SALES PROMOTION
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REBATE- U%" i# s& s #& " #h" &"!%%" s#&/6 i#"+s " &''"" # s&+"
"ss"%" &s#. F& i%s#%"6 *ii%* is&%# !, % #& 3&" #& #h" #%" &' 126000 - '&
"s#i#" s#"#h &' #i+".
DISCOUNT- U%" #his +"#h& #h" s#&+"s " &''"" 3&#s &% "ss #h% is#"
3i". F& ":+3"6 *ii%* is&%# &' =0 &% #h" s" &' Li!"#, Sh&"s.
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- &% "+&%s##i%* #h" %# !%" &' #h" i#"+ "s#i+#" 100-
PRODUCT COMBINATION- U%" #his +"#h&6 &%* $i#h #h" +i% 3&# s&+"
h" 3&# is &''"" #& #h" s#&+" s *i'#.
COSMETICS
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s" #& 3*" #h" 33"%" & s"%# &' #h" h+% !&,. Th", " '& #h" +&s# 3# !"%s&' s!s#%" i%#"%si'i"s6 s&+" !"i%* *#"% '&+ h#"is#i s&"s6 ('& ":+3"6 &&%#
&i) % %+"&s !"i%* s,%#h"#is.
I% #h" U.S.6 #h" F&& % D* A+i%is##i&% (FDA)6 $hih i"#s &s+"#is6 h#"i;"s
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%i%* "%**i%* 8i#,6 & +&i',i%* #h" 33"%" $i#h&# i%'"%i%* #h" !&,s
s##" & 3i#i"s. This $i" "'i%i#i&% i%&3&#"s %, +#"i 3&3&s" '& s" s
3# &' &"#i" i#"+. Th" FDA 3#i, 3&hi!i#s "%s" '&+ #his ss.
MARKETING STRATEGIES
N &%s+"s 3hs" &%, '#" #h", s"%s" #h"i %""s. M%, h" % +" %,
"isi&%s %#i #h", " i% #h" s#&". M&" #h% #h""-8#"s &' &s+"#is "isi&%s " +"
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"#i sh& % !" i*%&". I%-s#&" 3&+i&% % !" % "''"#i" $, #& i%#&i%* %"$
3&# '"#"s #& &%s+"s.
HISTORY OF COSMETICS
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O S+"i% +"% % i"s $"" 3"%#i, #h" 'is# #& ""&3 % $" i3s#i/6 &%
6000 ,"s *&. Th", s8sh" *"+s#&%"s % #ii;" #h"+ #& i+3&" #h"i 33"%"s6
"ss"%#i, &% #h" i3s % &% #h" ","s. As& &% =000 BC #& 100 BC6 i"s i% #h"
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i+3#s $"" # 'is# +" #ii;i%* 3""s"%# s!s#%" '&% s 3# &' 'ish s"s.
#h&s% ," & "is #h" "+3#i" &# #&+!s &' #h" A%i"%# E*,3#i% 3h&hs "
is&"". A&i%* #& &%" s&"6 ", " i+3&"+"%#s i%"9
• Kohl used by ancient Egypt as a protective of the eye kohl
• Castor oil used by ancient Egypt as a protective balm.
• Skin creams made of beeswax, olive oil, and rosewater , described by Romans.
• aseline and lanolin in the nineteenth century.
• !ivea in "#"".
Di%* #h" si:#""%#h "%#,6 #h" 3"s&% ##i!#"s &' #h" $&+"% $h& s" +/"-3
"#" "+% '& #h" 3&# +&%* #h" 33" ss. Th" $&s *"s# &s+"#is
&+3%, is LO6 $hih $s '&%" !, E*"%" Sh"" i% 1@0@ s #h" F"%h H+"ss
Hi C&&i%* C&+3%, (%&$ &$%" !, Lii%" B"##"%&# 2 % N"s# 2< #h"
"+i%i%* 4 is #" 3!i,). Th" +/"# $s ""&3" i% #h" USA i%* #h" 1@10s
!, Ei;!"#h A"%6 H""% R!i%s#"i%6 % M: F#& . Th"s" 'i+s $"" &i%"
!, R"&% s# !"'&" W& W II% Es#" L" s# '#".
B"#, 3&#s " %&$ $i", i!" '&+ "i#" i%#"%"#-&%, "#i"s6 1 $h& h"
+&" ""%#, !""% &i%" &%i%" !, "s#!ish" &#"#s6 i%i%* #h" +& "3#+"%#
s#&"s % #i#i&% !i/s % +&# !"#, "#i"s.
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&$% 'i '"#"s. C&%"" is &++&%, s" !, C&s+"#is !%s ""s" 3&#s
"s3"i, #i&" '& +"%6 % +"% " i%"si%*, si%* #h"+.
12
https://en.wikipedia.org/wiki/Castor_oilhttps://en.wikipedia.org/wiki/Castor_oilhttps://en.wikipedia.org/wiki/Linimenthttps://en.wikipedia.org/wiki/Linimenthttps://en.wikipedia.org/wiki/Linimenthttps://en.wikipedia.org/wiki/Cream_(pharmaceutical)https://en.wikipedia.org/wiki/Beeswaxhttps://en.wikipedia.org/wiki/Beeswaxhttps://en.wikipedia.org/wiki/Olive_oilhttps://en.wikipedia.org/wiki/Rosewaterhttps://en.wikipedia.org/wiki/Vaselinehttps://en.wikipedia.org/wiki/Vaselinehttps://en.wikipedia.org/wiki/Lanolinhttps://en.wikipedia.org/wiki/Niveahttps://en.wikipedia.org/wiki/L'Or%C3%A9alhttps://en.wikipedia.org/wiki/L'Or%C3%A9alhttps://en.wikipedia.org/wiki/Eugene_Schuellerhttps://en.wikipedia.org/wiki/Liliane_Bettencourthttps://en.wikipedia.org/wiki/Nestl%C3%A9https://en.wikipedia.org/wiki/Elizabeth_Ardenhttps://en.wikipedia.org/wiki/Helena_Rubinsteinhttps://en.wikipedia.org/wiki/Max_Factorhttps://en.wikipedia.org/wiki/Revlonhttps://en.wikipedia.org/wiki/World_War_IIhttps://en.wikipedia.org/wiki/Est%C3%A9e_Lauder_Inc.https://en.wikipedia.org/wiki/Cosmetics#cite_note-16https://en.wikipedia.org/wiki/Concealerhttps://en.wikipedia.org/wiki/Linimenthttps://en.wikipedia.org/wiki/Cream_(pharmaceutical)https://en.wikipedia.org/wiki/Beeswaxhttps://en.wikipedia.org/wiki/Olive_oilhttps://en.wikipedia.org/wiki/Rosewaterhttps://en.wikipedia.org/wiki/Vaselinehttps://en.wikipedia.org/wiki/Lanolinhttps://en.wikipedia.org/wiki/Niveahttps://en.wikipedia.org/wiki/L'Or%C3%A9alhttps://en.wikipedia.org/wiki/Eugene_Schuellerhttps://en.wikipedia.org/wiki/Liliane_Bettencourthttps://en.wikipedia.org/wiki/Nestl%C3%A9https://en.wikipedia.org/wiki/Elizabeth_Ardenhttps://en.wikipedia.org/wiki/Helena_Rubinsteinhttps://en.wikipedia.org/wiki/Max_Factorhttps://en.wikipedia.org/wiki/Revlonhttps://en.wikipedia.org/wiki/World_War_IIhttps://en.wikipedia.org/wiki/Est%C3%A9e_Lauder_Inc.https://en.wikipedia.org/wiki/Cosmetics#cite_note-16https://en.wikipedia.org/wiki/Concealerhttps://en.wikipedia.org/wiki/Castor_oil
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TYPES OF COSMETIC PRODUCTS
C&s+"#is i%" s/i%-" "+s6 i&%s6 3&$"s6 3"'+"s6 i3s#i/s6 'i%*"%i %
#&" %i 3&ish6 "," % 'i +/"36 3"+%"%# $"s6 &&" &%##
"%s"s6 hi &&s6 hi s3,s % *"s6 "&&%#s6 h% s%i#i;" 6 !!, 3&#s6 !#h
&is6 !!!" !#hs6 !#h s#s6 !##"s % +%, h" #,3"s &' 3&#s. A s!s"# &' &s+"#is
is " +/"-36 $hih "'"s 3i+i, #& &&i%* 3&#s i%#"%" #& #" #h" s"s
33"%". M%, +%'#"s is#i%*ish !"#$""% "&#i" &s+"#is % "
&s+"#is.
C&s+"#is #h# " +"%# #& !" s" &% #h" '" % "," " " s, 33i" $i#h !sh
& #h" 'i%*"#i3s. M&s# &s+"#is " is#i%*ish" !, #h" " &' #h" !&, i%#"%" '&
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13
https://en.wikipedia.org/wiki/Human_skinhttps://en.wikipedia.org/wiki/Cream_(pharmaceutical)https://en.wikipedia.org/wiki/Cream_(pharmaceutical)https://en.wikipedia.org/wiki/Lotionhttps://en.wikipedia.org/wiki/Powder_(substance)https://en.wikipedia.org/wiki/Perfumehttps://en.wikipedia.org/wiki/Perfumehttps://en.wikipedia.org/wiki/Perfumehttps://en.wikipedia.org/wiki/Lipstickhttps://en.wikipedia.org/wiki/Lipstickhttps://en.wikipedia.org/wiki/Nail_polishhttps://en.wikipedia.org/wiki/Human_eyehttps://en.wikipedia.org/wiki/Colored_contact_lenseshttps://en.wikipedia.org/wiki/Colored_contact_lenseshttps://en.wikipedia.org/wiki/Colored_contact_lenseshttps://en.wikipedia.org/wiki/Hairhttps://en.wikipedia.org/wiki/Hair_coloringhttps://en.wikipedia.org/wiki/Hair_coloringhttps://en.wikipedia.org/wiki/Hair_sprayhttps://en.wikipedia.org/wiki/Gelshttps://en.wikipedia.org/wiki/Gelshttps://en.wikipedia.org/wiki/Deodorantshttps://en.wikipedia.org/wiki/Hand_sanitizerhttps://en.wikipedia.org/wiki/Hand_sanitizerhttps://en.wikipedia.org/wiki/Bubble_bathhttps://en.wikipedia.org/wiki/Bubble_bathhttps://en.wikipedia.org/wiki/Bath_saltshttps://en.wikipedia.org/wiki/Bath_saltshttps://en.wikipedia.org/wiki/Butterhttps://en.wikipedia.org/wiki/Primer_(cosmetics)https://en.wikipedia.org/wiki/Lipstickhttps://en.wikipedia.org/wiki/Lip_glosshttps://en.wikipedia.org/wiki/Lip_glosshttps://en.wikipedia.org/wiki/Lip_linerhttps://en.wikipedia.org/wiki/Lip_plumperhttps://en.wikipedia.org/wiki/Lip_plumperhttps://en.wikipedia.org/wiki/Lip_plumperhttps://en.wikipedia.org/wiki/Lip_balmhttps://en.wikipedia.org/wiki/Makeup_brushhttps://en.wikipedia.org/wiki/Makeup_brushhttps://en.wikipedia.org/wiki/Makeup_brushhttps://en.wikipedia.org/wiki/Sun_protection_factor#Sun_Protection_Factorhttps://en.wikipedia.org/wiki/Sun_protection_factor#Sun_Protection_Factorhttps://en.wikipedia.org/wiki/Concealerhttps://en.wikipedia.org/wiki/Foundation_(cosmetics)https://en.wikipedia.org/wiki/Facehttps://en.wikipedia.org/wiki/Facehttps://en.wikipedia.org/wiki/Human_skinhttps://en.wikipedia.org/wiki/Cream_(pharmaceutical)https://en.wikipedia.org/wiki/Lotionhttps://en.wikipedia.org/wiki/Powder_(substance)https://en.wikipedia.org/wiki/Perfumehttps://en.wikipedia.org/wiki/Lipstickhttps://en.wikipedia.org/wiki/Nail_polishhttps://en.wikipedia.org/wiki/Human_eyehttps://en.wikipedia.org/wiki/Colored_contact_lenseshttps://en.wikipedia.org/wiki/Colored_contact_lenseshttps://en.wikipedia.org/wiki/Hairhttps://en.wikipedia.org/wiki/Hair_coloringhttps://en.wikipedia.org/wiki/Hair_sprayhttps://en.wikipedia.org/wiki/Gelshttps://en.wikipedia.org/wiki/Deodorantshttps://en.wikipedia.org/wiki/Hand_sanitizerhttps://en.wikipedia.org/wiki/Bubble_bathhttps://en.wikipedia.org/wiki/Bath_saltshttps://en.wikipedia.org/wiki/Butterhttps://en.wikipedia.org/wiki/Primer_(cosmetics)https://en.wikipedia.org/wiki/Lipstickhttps://en.wikipedia.org/wiki/Lip_glosshttps://en.wikipedia.org/wiki/Lip_linerhttps://en.wikipedia.org/wiki/Lip_plumperhttps://en.wikipedia.org/wiki/Lip_balmhttps://en.wikipedia.org/wiki/Makeup_brushhttps://en.wikipedia.org/wiki/Sun_protection_factor#Sun_Protection_Factorhttps://en.wikipedia.org/wiki/Sun_protection_factor#Sun_Protection_Factorhttps://en.wikipedia.org/wiki/Concealerhttps://en.wikipedia.org/wiki/Foundation_(cosmetics)https://en.wikipedia.org/wiki/Face
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F&%#i&% 3&i"s &"*" '&+ sh"" #& '. F&%#i&% 3i+" % !" 33i"
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CHAPTER -;
ANALYSING COSMETIC INDUSTRY
PRODUCTS AND SER3ICES
PRODUCT SEGMENTATION SHARE
Hi && 22
C&& &s+"#is 1
S/i% " 1
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S% "6 %i " Q !!, "
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SEGMENTATION AND TARGET OF COMPANY OF A
COSMETIC COMPANY
14
https://en.wikipedia.org/wiki/Face_powderhttps://en.wiktionary.org/wiki/Special:Search/mattehttps://en.wiktionary.org/wiki/Special:Search/mattehttps://en.wiktionary.org/wiki/Special:Search/mattehttps://en.wikipedia.org/wiki/Rouge_(cosmetics)https://en.wikipedia.org/wiki/Cheekshttps://en.wikipedia.org/wiki/Zygomatic_bonehttps://en.wikipedia.org/wiki/Zygomatic_bonehttps://en.wikipedia.org/wiki/Face_powderhttps://en.wiktionary.org/wiki/Special:Search/mattehttps://en.wikipedia.org/wiki/Rouge_(cosmetics)https://en.wikipedia.org/wiki/Cheekshttps://en.wikipedia.org/wiki/Zygomatic_bone
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STP
Segment Middle and upper class
Target Group 18-35 year old female at mass market
Positioning Makes you more beautiful it! subtle care
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U#ii;i%* #his "+&*3hi s #h" 3"+is" '& & 3hi&s&3h, $" " #& & 3"%#i i"%#
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!"i%* +" 3 &' s3"i& i%*"i"%#s.
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#& Th" B% Ts# R"3&# i% 2011. This !% s& s3&%s&s #h" L/+" Fshi&% W""/ (LFW)
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MAYBELLINE
Th" M,!"i%" C&+3%, $s '&%" !, T&+ L," Wii+s i% 1@1. Th" &+3%, !"*%
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Th" M,!"i%" C&&ss %*" $s h*" hi# i% I%i $hih +" #h" !% +&" 3&3.
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isi&% #& +/" A," "ssi!" #& #h" $&. Hi+, hs !""% !" #& 3#"%# i#s
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3&3 '" $sh JPi',i%* N""+ $hih is ", 3&3 i% &%#, i/" I%i $h"" 3&!"+s i/" %" % *"s, s/i% " $i"s3".
17
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TIPS TO ATTRACT REATAIL BUYERS
ORD OF MOUTH ALAYS ORK- This is "'i%i#", #h" &"s# '&+ &'+/"#i%* % "#isi%* s" !, !si%"ss"s si%" #h" $& !"*%. Whi" i# +, !i%*
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i%'"%" '+i,6 'i"%s6 &"*"s6 %"i*h!&s % s&+"#i+"s6 s#%*"s.
?FREE@ ORKS LIKE MAGIC- Everybody loves free stuff.
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+/" '&+ s"i%* ,& 3&#s i%* #h" &%#"s# %% &" #h" &s# &' %%i%* i#.
18
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HA3ING A EBSITE-As "s# &' #h" h*" i%'"%" &' #h" i%#"%"#6 & $& is%&$ +&" &%%"#" #h% "" !"'&". M&s# 3"&3" si+3, s" #h" i%#"%"# %&$,s $h"%
#h", $%# #& 'i% 3&# & s"i".
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s"h &&*" '& i%'&+#i&% #h" #h% s/ #h" %""s# h+% !"i%*.
PROMOTIONAL STATEGIES ONED BY COSMETIC COMPANIES
M'#"&$ D"&"/ & Y%# B%/&"// P,'
O' #h" #"*&i"s #h# &+3is" ,& !si%"ss 3%6 ,& +/"#i%* % s"s s##"*,
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19
http://www.smallstarter.com/browse-ideas/technology-and-telecoms/mobile-phone-businesses/http://www.smallstarter.com/browse-ideas/technology-and-telecoms/mobile-phone-businesses/http://www.smallstarter.com/browse-ideas/technology-and-telecoms/mobile-phone-businesses/
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s#i/ i% #h" &%s+"s +i%.
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&' && % "si*% #h# 33"s #& ,&%*" "+&*3hi $i#h s+"s % #":#"s #h# "
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i% #h" +/"#3".
Product Positioning
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+/"#i%* #& #h"+. S+ !si%"ss"s % $&/ #& ', %"s#% #h"i &" s#&+"s !,
si%* &%i%" +/"#i%* #&&s i/" &&*" A%,#is6 % i%#"#i" #&& #h# "#is h&$ ,&
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i %i*h# +&is#i;"K +, i%i#" +#" "+&*3hi. %&$i%* $h& is !,i%* "h
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"ss"%#i &+3&%"%# #& ,& &" +/"#i%* s##"*,.
CHAPTER- <
COMPANY PROFILE
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MA5BELLINE C/" Ms i% 1@17 s #h" 'is# +&"% "," &s+"#i #& !" 3&" '&
"",, s". Th" 'i+ % !% %+" MA5BELLINE $s &3#" i% h&%& &' his &"s#
sis#"6 M!"6 '&+ $h&+ h" &i*i%, ""i" #h" i" &' 3&i%* % "s,-#&-s" 3&#
#& /"% #h" ","sh"s $hih & !" s& &++"i,. MA5BELLINE %&$ &3"#"s s
s"3#" iisi&% $i#hi% LO USA6 I%.
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C/" +s $s &i*i%, "#is" % s& ":si", !, +i. I# $s ""i" s& $"
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&+" #" %i "%+" #h# *&"s '&+ $"# #& s"# i% &%" +i%#" E:3"ss Fi%ish Fs#-D, Ni E%+" is #h" %+!"-&%" !"s# s"i%* %i "%+" &% #h" +/"# #&,. Ai#i&%
E:3"ss 3&#s s&&% '&&$" i%i%* E:3"ss Li3s#i/ J% Li%" i% O%"6 ?&+ E:3"ss
Ms % E," E:3"ss Li8i E,"i%".
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SOT A',/&/
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s/i%
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INTRODUCTION TO COMPANY
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W" h" 'i#h i% "''"#i", si%* h&+" *&$% 'i:i%*s #h" #h% s!s#%" !s"6
+%'#" % !!&s "#" #i" +/"3. O ":#"%si" i"#, &' &+3"h"%si"
+"ii% s"i"s % i+3&"+"%# i#"+s #h #h" i++#"%"ss &' %#" % #h" 8i#,
#h# i"s i% #h#. Wh"% $" !"*% i% 1@@= %" #h" i"#i&% &' M. + Pssi6 #h"
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$" '"# #h" #i+" h $%# s #& +&" & "%#" #& #h" & !si%"ss s"#&6 $hih &" s
#& &''" & i#"+s &ss #h" %#i&%. Eh &' & i#"+s &%#i%s +i: &' &%"%##"s &'
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%i"s" &' &++&% +*%i'i"%".
HISORY OF LOTUS HERBALS
Ls H"!s L#. $s s"# 3 i% 1@@= % i# is "%**" i% #h" !si%"ss &' +%'#i%* %
s"i%* i&s /i%s &' '" "%s"s6 $i%#" "6 s%s""%s6 hi &is6 % sh+3&&s.
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":3&#s i#s 3&#s #& i&s "*i&%s &' #h" $& sh s US6 U6 G3%6 S&#h A'i6
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U.A.E6 % W"s# Asi. Th" Chi+% Q M%*i%* Di"#& &' Ls H"!s L#. is M
+ Pssi.
MARKET RE3IE
C&s+"#is " "*" s :, i#"+s i% #h" 3s#. N&$,s6 &s+"#is h" !""% 3,i%*
% i+3&#%# &" +&%* &%s+" *&&s i% H&%* &%*. F& &%s+"s6 &s+"#is h"
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s#&%* % i!%# +/"# i%&i%* !ii&%. F"+" s#&+"s !"#$""% #h" *"s &' 1-40
h" hi*h i%#""s# i% &s+"#is 3&#s. Th""'&"6 i# $s &%" &' #h" '"$ s"#&s "'#
%s#h" !, #h" "&%&+i &$%#%. F"+"s *" 1-40 is hi*h 3&3#i&% *&36
sh&$i%* #h" *" +/"# si;" '& &s+"#is. Th" &s+"#is i%s#, is s#&%* +/"# s
&%* s #h", s33&# i#. M&"&"6 #h" *" %*" &' 3"&3" i%#""s#" i% &s+"#is is $i"%i%*
#& !h #h" ,&%*" %6 $i#h #h" i"si'i" 3&# ""&3+"%#6 #h" &". C&s+"#is
i%s#, is % &%, s#&%* +/"#6 !# s& *&$i%* i% s#"%*#h ,"-&%-,". I# is hi*h
+&%# &' +&%",6 $hih +, !" *"# 3&3&#i&% &' #h"i i%&+"s. S&+" 1 &' #h"
"s3&%"%#s6 #h" &+i%%# s3"%i%* !/"#6 si #h", s3"%# &" 00 +&%#h &% !"#, "
3&#s. This 'i%i%* $s +&" si*%i'i%# $h"% "'#i&%, "%i&%+"%# $s &%si"".
PRODUCT FEATURES
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+/"# %""s. A %"$ % 3&3 ""&3+"%# i% && &s+"#is hs !""% #h" "#i&% &'
>s#,-&%K 3&#s $hih " &%*" s#i%* Th" >s#,-&%K !"%"'i#s h" !""% " #& +&s#
s&#s &' && &s+"#is i%i%* i3s#i/s6 "," sh&$s6 +ss6 %i 3&ish"s % i3
i%"s. Th" s#,-&% 3&#s 3&i" &%s+"s $i#h &%"%i"%"6 3#i, '& #h&s" !s,
!si%"ss3"s&%s. N# i%*"i"%#s 3&#s &' /i%s &' &s+"#is " s#i ":#"+",
3&3 #h&*h&# Asi. I# % !" "'"#" i% #h" ":hi!i#&s 3&#s i% #h" C&s+& 3&'
Asi 2002. P"%#, &' 3&#s '&s &% #h"i %# i%*"i"%#s6 sh s h%-+" %#
s&3s6 &" " sh+3&& % &%i#i&%"6 s/i% " 3&#s #h# s" ih +i%"s %i3&s&+" '&+ #h" D" S". Th", " i''""%#i#" '&+ h" 3&#s !, "+3hsi;i%* #h"
%# i%*"i"%#s. N# i%*"i"%# 3&#s #"% #& !" +&" &++&% i% #h" &s+"#is
+/"#. Wi#h $"#h &' i%'&+#i&% i!" '&+ &#&s6 "#isi%*6 +"i % $&-&'-
+&#h6 &%s+"s " +&" $" &' #h" si" "''"#s &' &s+"#is. M/"#"s i+ #& %s$"
#h" &%s+"s %"" '& 3&#s #h# &%#i% %# i%*"i"%#s. M&s# %# i%*"i"%#s
3&#s " i+" #h# h" %& si" "''"#s s #h&s" h"+i i%*"i"%#s 3&#s.
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CHAPTER-4
RESEARCH OBECTI3E AND METHODOLOGY
RESEARCH METHODOLOGY
Th" # hs !""% &"#" '&+ s"&%, # $hih i%"s i%#"%"#6 +*;i%"s6
%"$s33".
OBECTI3E
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• T& s#, !&# 3&#s "8i" !, i''""%# *&3s &' *".
• T& /%&$ #h" !,i%* !"hi& &' s#&+" #&$s 3#i !%.
FINDINGS
• I# hs !""% &!s"" #h# ""% #h&*h #h" &s+"#i +/"# is &+i%#" !, '"+"
&%s+"s6 +" &%s+"s " &+i%* # 3 $i#h #h"+.
• i#, $s '&% s +&s# i+3&#%# '#& '& 3hs" &' &s+"#is !, #h"
"s3&%"%#s #h% 3i".
• M&i#, &' #h" "s3&%"%#s 3"'"" #& 3hs" &s+"#i 3&#s '&+ 3"+%"%#
s#&"s6 3i#" !;s Q +"i sh&3s s #h", '"" i# is "si, i!" % 3&#s" &' *&& 8i#,.
SUGGESTIONS
• A &+3%, sh& +/"# ":si" &s+"#i 3&#s '& +" &%s+"s.
• A +/"#" sh& !i# 3 3&+3# is#i!#i&% h%%" #& &i #h" 3&!"+ &' %&%
i!ii#, &' 3&#s.
• M/"#" sh& i%" ,& ##i#" % 3"s&% 33" i% #h"i "#isi%*
&++%i#i&% s #h" &%s+" !, &s+"#i 3&#s &% #h"i &$%.
CHAPTER-5
CONCLUSION
Th" 3"s"%# , !si%"ss s"#& is ", **"ssi" i% %#". Th" 3hs" is #h" & i% #h"
!si%"ss s"#&. Th" si*%i'i%" 3i/" 3 !, #h" i%ii !," i% #h" 3"s"%# !si%"ss
s"#& &%s#i% #h" "#is"s #& &&/ #h" 3hsi%* 3&3"%si#i"s6 i%i%#i&%s6 #s#"6 s %
"si&%s &' sh&33"s % i% i/" +%%" #h", h" #& "&%si" i#s 33&h"s %
sh&$si%* !"%. Whi" !, &' "s#&#i" i#"+6 #h" !,"s " is&"" +&" 8i#,
&*%i;%# i/" #& !, ,"i i#"+s6 #h", si# #i*h# '& #h" !% +i %&%-"ssi!ii#,6 *"#
#& !" ""&3i%* s i# $"s3i%* &' # % i%s3i#" &' "''"# &' i''""%# i!"s6 #h"
*"%i%" !% h&i" is #/"% $i#h&# %,&%" "s".
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BIBLIOGRAPHY
• &&*".&+
• Wi/i3"i
• Lsh"!s.&+
• C&s+&3&i#% +*;i%"s
• ?&*" +*;i%"s