Shifting Sands of eCommerce (Edwin S. Soriano - Planu for CDM)
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Transcript of Shifting Sands of eCommerce (Edwin S. Soriano - Planu for CDM)
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The Shifting Sands of Commerce
EdWIN S. SorianoTeam Planu Inc.
CDM Program: E-Commerce F2F
28 Aug 2013
Planu@ka_edong
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Planu@ka_edong
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#RescuePH 2012
#RescuePH 2013
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If you’re not growing,you’re dying!
- T Harv EkerSecrets of the Millionaire Mind
Planu@ka_edong
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Team Planu@ka_edong
3 Gen
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Your Father’s Market = waning. Your Kid’s Market = growing.
Where will you do your selling?
- Edwin S. Soriano
Planu@ka_edong
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Global (e)Commerce
Planu@ka_edong
Havas Prosumer Report
h"p://www.campaignbrief.co.uk/2013/07/16/HWW%20Digital%20and%20the%20New%20Consumer_Infographic.pdf
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Philippine (e)Commerce
Planu@ka_edong
Most visited eCommerce website •eBay (12.5%)•Sulit (10.1%)•Metrodeal (7.2%)•Cebu Pacific (6%)•Ensogo (5.5%)•Amazon (5.1%)
MasterCard’s Online Shopping Behavior Study 2012
http://manilastandardtoday.com/2013/03/23/more-filipinos-now-shopping-online/
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Philippine (e)Commerce
Planu@ka_edong
Top Concerns•security (89%)•speed of transacXon (88.5 %)•convenience of payment methods (88.5 %) •Others(~80%) •price/values•return or exchange policy•website reputaXon•online review•customer service•low delivery charges•use of various payment methods.
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Philippine (e)Commerce
Planu@ka_edong
Notable Behaviors•Plan online purchases (79.5 % 2012 ; 74% 2011) •Less impulsive online shopping behavior... •except! ...•coupon/deal sites (28.8 % of purchases)•airline Xckets (25.1 %).
•To miXgate perceived risks:•Read online reviews (81%)•Visit sites they have used before (77 %)
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DM Planning Framework and
Case Studies
Planu@ka_edong
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Planu@ka_edong
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Planu@ka_edong
Case: Sulit.com.ph
http://www.youtube.com/watch?v=CNDP_WOUbL0
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Case
Planu@ka_edong
•English Speakers •ConsumpXon-‐driven•Mobile AdopXon•Social Commerce•Maturing infrastructure•Fragmented retail market
by Oliver Segovia, CEO of AVA.phh"p://sgentrepreneurs.com/2013/01/30/is-‐the-‐philippines-‐asias-‐most-‐promising-‐e-‐commerce-‐opportunity/
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Philippine (e)Commerce
Planu@ka_edong
Unique Phenomena•Face-‐to-‐face sXll important•The OFW market – buy global, serve local•Archipelago•Two ciXes: Manila and Provinces
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Characteristics of Pinoy Buyers(Inputs from the class)
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•Cost Conscious•Young•Tech-‐Savvy•“Trust-‐Issue”•Rising Income•Suki / Loyalty•Research
•Feedback•Discounts•Best Value for Money•OFW’s•NegoXaXng•Security Concerns
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eCommerce Forecast
Planu@ka_edong
By 2022, brick and mortar retail spaces will be li@le more than showrooms. – Eddie Machaalani & Mitchell Harper, CO-‐CEOs of BigCommerce
CuraBon and personalizaBon will be a big part of e-‐commerce moving forward. – Danny Rimer, Partner at Index Ventures
Mobile commerce is criBcal to success. –Alexandra Wilkis Wilson, Co-‐Founder and CMO of Gilt
h"p://smallbusiness.yahoo.com/advisor/5-‐experts-‐future-‐e-‐commerce-‐155024006.html
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Edwin S. SorianoPlanu
https://www.slideshare.net/ka_edong/
Thank You!
Planu@ka_edong