Shifting Enterprises: Perspectives on Cultural Transformation. Intrapreneurship Conference NUMA...
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Transcript of Shifting Enterprises: Perspectives on Cultural Transformation. Intrapreneurship Conference NUMA...
shifting enterprises: perspectives on cultural transformation
milan guentherpartner, eda.c
@eda_ _c
copenhagenberlindüsseldorflondonpariswarsaw
prototype ready. and now?
eda.c [enterprise design associates] is a small but global strategic design consultancy. We work on challenges that require transforming or renewing enterprise-people relationships. We design whatever is needed to deliver.
the broken state of the enterprise
intrapreneurs are (re)designing enterprises
4 ways to make enterprises shift
the broken state of the enterprise
enterprise
enterprise
bigboringabout moneyfor pros
enterprise
big complexboring interestingabout money intentfor pros everyone
enterprise
From Old French via Middle English and Middle French “entreprise”, feminine past participle of entreprendre (“to undertake”), from entre (“in between”) + prendre (“to take”):
A company, business, organization, or other purposeful endeavour. An undertaking or project, especially a daring and courageous one. A willingness to undertake new or risky projects; energy and initiative.An active participation in projects.
Wiktionary
awkward
john gøtze
awkward
your callis importantto us
awkward
awkward
bartosz balewski
LOYALCUSTOMER
S
gerry mcgovern
gerry mcgovern
Meet the Google guys!
Google News!Google Primes for Mobile Search SurgeGoogle launches Google Artist ThemesGoogle Lets AdWords Users Buy TV AdsGoogle Ads Street View To Driving DirectionsGoogle looking to map the abyss
Sergey Brin
New Improved SearchGoogle is delighted to announce the launch of our new improved search. It’s now even easier to search on our website. Read More
WELCOME TO OUR WEBSITE!!
Gerry McGovern
Brad Tuttle, Customer Service Hell, 2011.
YES
yes
customer experience
Gerry McGovern
YES
yes
employee experience
need for change
Source: Toyota gerry mcgovern
enterprise scale
awkwardness on the rise
our challenge
3 minutes:Talk to your seat neighbour about awkward enterprises
Comic Sans
intrapreneurs are (re)designing enterprises
enterprise rebels
A tuesday in October 2003
20.13 bored, drunk and mad at ex21.48 wants to compare id pics to animals23.09 relates the site idea to turing test00.58 starts crawling pics01.06 hacks first security barrier04.00 (approx.) collected most pics
First version about a week laterShut down following Sunday night
http://www.thecrimson.com/article/2003/11/4/hot-or-not-website-briefly-judges/?page=3
enterprisedesignfeat.
#enterprisedesign
4 ways to make enterprises shift
━ 1make scope
━ 2sprint ahead
━ 3share models
━ 4aim for culture
1 make scope
enterprise innovation
a typical commercial enterprise
design in silos
design across the enterprise
concerns
what to look for?
AttitudesBehaviours
ValuesProcesses
SystemsDepartments
Capabilities
Products
RulesApproaches
DataAssetsTeams
MessagesDocuments
AppsUsers
Culture
StakeholdersIdentity
Information
BrandsGoals
Locations
Resources
Infrastructure
Activities
Values
Regulations
PerformanceTools
Functions
StructuresServices
Interactions
StructuresTouchpoints
Policies
Messages
Touchpoints
Channels
BusinessesContent
Roles
Relations
Things
Places
Organization
ExperienceArchitecture
a space of intermingled concerns
stack
enterprise models
ux elements
formulate your enterprise design challenge.
our client/sponsor says ______________________________.
In terms of
that means
exploring options with the enterprise design stack
2 sprint ahead
include relevant fields
build networks
enterprise design sprints
sprint process
actual sprint process
3 share models
custom models
draw what matters
take what already exists
actors
service identification
modelling framework
4 aim for culture
identity
momentum
sprints and models
many sprints
Opportunities Investment Initiatives Measures
Megatrendsand Leadership
Enterprise Change
Strategic Programs
Long Term Impact and Value
Observation and Problems
Understand and Improve
Systemic Projects
Performance and Quality
Insights and New Thinking
Innovation Development Projects
Specific Success Metrics
Concepts and Ideas
Try and Test Pilots Usage and Behaviours
Inspiration Delivery Prototypes Output and Execution
portfolio
ongoing initiatives+ success stories
challenges
intersection book2012
enterprise design framework
enterprisedesignframework.com
How might we make enterprises more humane?
eda.c
enterprise design associates. consultancy
milan guentherpartner
__@eda c
intersection bookintersection conferenceenterprise design framework
