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Shifting Activity Patterns

acting on the trends that matter

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Shifts in Leisure Behaviour/Patterns

Shifting FROM Shifting TOWARDS

formal, highly structured activities

team sports and activities

directed programs teaching

fitness focusactive orientation

consumptive activities

indoorfacilityfocus

doing something

activity asend

informal, self-scheduled, casual

individual activities

self-directed learning

holistic wellnessrelatively passive

environmentally-friendly

home and outdoor focus

experiencing quality/depth

activity asmeans

(to bigger ends)

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Physical Activity Trends

0

10

20

30

40

50

60

70

1994 1996 1998 2000 2002 2005

Canada

Alberta

Saskatchewan

BC

% adults (20+) meeting minimum requirement equivalent to hr. walking daily

Canadian Fitness and Lifestyle Research Institute

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Men more active than women

0

10

20

30

40

50

60

1994 1996 1998 2000 2002

All adults

Men

Women

% adults (20+) meeting minimum requirement equivalent to hr. walking daily

Canadian Fitness and Lifestyle Research Institute

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PA increasing for all ages levels decrease with age

0

10

20

30

40

50

60

70

1994 1996 1998 2000 2002

aged 20-24

aged 25-44

aged 45-64

aged 65+

% adults (20+) meeting minimum requirement equivalent to hr. walking daily

Canadian Fitness and Lifestyle Research Institute

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Physical Activity for children and youth

Indicator 2005/2006 2007/2008 2015 target

% children meeting physical activity

guidelines 90 minutes per day 9% 13% 20%

Mean number of steps per day 2005 to 2008

11,300 12,000 14,500

Boys are more active than girls by about 10%

Physical activity levels fall off in older age groups

almost twice as many 5-10 year olds meet minimumas 15-19 year olds

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Activity Trends

0

0.5

1

1.5

2

2.5

3

3.5

4

1986 1992 1998 2005

All Sport

Hobbies

Garden/Pet Care

Computer Use

Entertainment

Walk/Run/Hike/Jog

Hours per week by Major Activity Canada, Men

McFarlance and Teds, University of Manitoba - 2007

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Activity Trends

Hours per week by Major Activity Canada, Women

0

0.5

1

1.5

2

2.5

3

3.5

1986 1992 1998 2005

All Sport

Hobbies

Garden/Pet CareComputer Use

Entertainment

Walk/Run/Hike/Jog

McFarlance and Teds, University of Manitoba - 2007

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Child Sport Participation - Canada

Canadian Social Trends, Statistics Canada 2008

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Whats happening in Alberta Team/Group Sports

0

5

10

15

20

25

30

35

40

1988 1992 1996 2000 2004 2008

Bowling/Lawn Bowling

Soccer

Ice Hockey

Basketball

Softball/Bseball

Volleyball

Curling

Football

Rugby

Ringette

% Household Participation

Alberta Recreation Survey

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Whats happening in Alberta Creative/Cultural

% Household Participation

Alberta Recreation Survey

0

10

20

30

40

50

60

70

80

1988 1992 1996 2000 2004 2008

Attending a fair/festival

Craft/Creative Hobby

Visit museum/art

gallery

Attending Live Theatre

Taking part in the arts

Dancing

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Whats happening in Alberta Outdoor High Impact

% Household Participation

Alberta Recreation Survey

0

10

20

30

40

50

60

1988 1992 1996 2000 2004 2008

Overnight Camping

Fishing

ATV/Off Road

Horseback/Trail Riding

Hunting

Motorized Trail Biking

Moto-cross

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Whats happening in Alberta Outdoor Low Impact

% Household Participation

Alberta Recreation Survey

0

5

10

15

20

25

30

35

40

45

1988 1992 1996 2000 2004 2008

Day Hiking

Birdwatching

Mountain Climbing

Orienteering

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Whats happening in Alberta Home Based

% Household Participation

Alberta Recreation Survey

0

10

20

30

40

50

60

70

80

90

100

1988 1992 1996 2000 2004 2008

Walking for Pleasure

Gardening

Crafts/Hobbies

Video/Electronic

Games

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Canada visitation to selected parks/venues

% adults visiting at least once in previous 12 months

General Social Survey - Canada

0

10

20

30

40

50

60

1992 1998 2005

conservation

area/natural park

zoos, aqaurims,

botanical gardens,planetariums,

observatories

historic sites

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Key Question Key Strategy

Question

Has your organization found the optimal balance between

investment in/support for fitness, sport, arts/culture, andoutdoor recreation.

NO 1 2 3 4 5 YES

Strategy

Consciously shift your investment portfolio to increase attention

to growth markets (fitness, arts/culture, outdoors, home based)and take a more cautious approach to declining markets (sport).

Review policies related to priority age cohorts to address needs,opportunities and challenges relating to an aging society.

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www.foresight-trendscan.blogspot.com