Shift Your Game: Mobile 3.0
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Transcript of Shift Your Game: Mobile 3.0
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Mobile
3.0
Shift Your Game
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You!
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Shift
Your Game
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Source: Nielsen July 2012
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Source: IDC 2012
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Source: Cisco Study 2012
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Source: ComScore 2012
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Source: Amazon 3rd Qtr
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1. Be Steve Jobs
2. WOW!
3. Mobile Social Fusion
4. E.A.T.
5. Big DATA
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iPad Mini
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(Re-invent Your User
Experience)
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(intuitive design & gaming elements)
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(Peapod Interactive Ordering Wall)
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(Run Dashboard video)
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NFC+
Franchise
User
Base
High UX
Enterprise Marketing Platform
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NFC+
QR
Franchise
User
Base
High UX
High UX
Low UX
Enterprise Marketing Platform
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NFC+
APPs
Sound
QR
Text
AR
Browser
Email &
Other
Franchise
User
Base
High UX
High UX
Low UX
Enterprise Marketing Platform
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1. Be Steve Jobs (Roadmap!)
2. WOW! ( User & Brand Experience)
3. E.A.T. ( Deeper Engagement & Activation >>
$$)
4. Mobile Social Fusion (Compounded
Impact)
5. Big DATA ( Realtime, Actionable, ROI driven)
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Shift Your Game
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