SHIFT! Impact of Social Media on Your Career

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SHIFT!The Impact of Social Media On Careers

My Alumni Link LLC

Walter Akana

Carol Ross

Presenters

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Walter [email protected]: walterakanaLocation: Atlanta

Carol [email protected]: carolrossLocation: Denver

mailto:[email protected]


Quick Notes

March 17, 2011 SHIFT! 3

Help Desk: Krista [email protected]: Charlotte, NC

Slides and recording of this webinar: Sent to all registered participants 24 hours after live webinar

Q+A box: On left side of screen, type in your questions here.


Goal

Help talented professionals, with a range of career goals, compete in a social

media era to increase their opportunities.

Biggest Challenge in Managing Career

• Technology, inc. social media

• Networking

• Time

• Job search

• Finding right fit/career

• Other: branding, career change, biz development, re-entering workforce, ageism


Career Management FrameworkWhat to Focus on Now

Survey of Social MediaPros and Cons

Strategy and Implementation of Social Media

Advanced Social Media for Solopreneurs

Online Presence

High level, conceptual for wide audience

Bottom-line results for narrow audience

Social Media Curriculum

Self-Assessment


1. I have a positive attitude about using social media.2. I have an online profile that shows and validates my

brand3. I have a social media strategy that I’m confident will get

me the results I want, while being efficient with my time.

4. I know where to look online to make valuable connections .

5. I know how to start and maintain conversations online.

Self-Assessment


6. I create status updates on social media that are a mix of professional and personal.

7. I make use of social media to highlight my expertise. 8. I add value to others in my online activities and act

with a spirit of generosity. 9. I routinely move from online contact to phone or face-

to-face interactions, as a way to deepen relationships.10. I routinely use social media as a way to continue a

conversation with people I’ve met in-person or talked to over the phone.

Job Search Model

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Competence Experience Credentials

• Headline of resume: “20 Years of Experience”

• Message in interview: “I can do anything”

• Online networking: Collecting friends and LinkedIn

connections

• LinkedIn profile: “Team player, proven track record,

results-oriented”

• Over-reliance on titles, certifications: “Dr. Joe Smith, PhD”


Job Search Model Looks Like This

Today: Necessary, …


Experience CredentialsCompetence

…But Not Sufficient


Competence Experience Credentials


Social Media Revolution

38 years

50 Million Listeners

http://www.youtube.com/watch?v=lFZ0z5Fm-Ng



4 years

50 Million Users




< 1 year

…to add > 200M users



The rate of change is accelerating!


More. Than. Ever.

The Web Pervades Our Daily Life


83%: Recruit in social networks

36%: Spend less on job boards

46%: Spend more on social recruiting


79% of US hiring managers and recruiters reviewed online information about job applicants.

Who to Screen Out?

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Trusted Networks

March 17, 2011 SHIFT!

March 17, 2011 SHIFT!

Experience Credentials

Differentiated Value

Authentic Story

Brand Community

Competence


Differentiated Value: Jacquie

I believe that words are powerful. Over many years as a professional writer and editor, I have helped diverse organizations craft words into effective messages. My gift is to see through to the message that may be veiled from the reader, and create the bridge from good to great writing.


Differentiated Value: Christian

I’m a sales and marketing strategist who wholly subscribes to Peter Drucker’s definition of the purpose of a business: to create and keep a customer. I have a talent for doing both, and I enjoy the challenge.


Differentiated Value: Jason

I have a calling to reinvent Human Resources. I do this by being an HR leader who connects HR to business and teaches others how to do the same.


Authentic Story: Christian

Business development, marketing, and sales – my areas of expertise – boil down to how an outsider succeeds in becoming an insider.I began learning about this as a child growing up in Southern Arizona. I was raised in an age-restricted community. There were no kids in my neighborhood, but I learned to improvise. Before long, I was regularly having happy hour with my neighbors, who served me Tang in a brandy snifter. That was my first community relations gig.


Authentic Story: Jason“Why can’t it be done?” Answering this question has shaped my life and career. …

In high school, an interest in Christian rock music spurred an effort to bring a concert to our town and led to an event attended by hundreds.

In college, I shared a vision for a fraternity that held itself to a higher standard. We founded that fraternity and ultimately received national recognition for our efforts.

Today, I focus on the reinvention of people and companies.


Brand Community: Christian

“Christian has the innate ability to connect with people in a way that makes you feel like you're his only client. He routinely responded promptly to my calls and I could tell that client satisfaction was a top priority to him.

Christian also spent time with me beyond typical client obligations, helping me develop marketing tools and defining a marketing approach. I recommend him as one to do business with.”


Brand Community: Jason

“Jason is a true thought leader in strategic HR and recruiting. He is innovative, bright, and results driven. Jason is a master at creating business cases for HR initiatives and for delivering on the promised ROI. He is a great leader of teams and manager of people.

Jason is also an energizing and sought after speaker on the topics of talent management, generation next, and social networking. Jason has my top recommendation.”

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The Good News?

It’s not too late to catch up….

CRSConnect

http://www.flickr.com/photos/crsconnect/

Biggest Challenge in Managing Career

• Technology, inc. social media

• Networking

• Time

• Job search

• Finding right fit/career

• Other: branding, career change, biz development, re-entering workforce, ageism


Challenges: Finding Right Fit/Career, Career Change,

Branding, Re-Entering Workforce, Ageism

• Discover Your Brand Story

• Webinar + Profile Kit + LinkedIn Critique Call

• http://bit.ly/brandstory2011

• $49

• Consider taking additional webinars in this social media series


Challenge: Technology / Social Media

• Survey course on social media

• Decide how much you want to invest in using technology to meet your goals

– Discover Your Brand Story

– Create Your Social Media Strategy and Implement It

– Advanced Social Media for Solopreneurs


Challenge: Networking

• Networking Naturally Recorded Webinars

• Three recorded webinars

• www.naturalway2network.com

• $35

• Online Networking: Entire Social Media Series


Challenge: Job Search



• Create Your Social Media Strategy and Implement It


Challenge: New Clients




• Create Your Social Media Strategy and Implement It

• Advanced Social Media for Solopreneurs

Live Webinars

• Discover Your Brand Story, April 5 and 19

• Create Your Social Media Strategy, and Implement It, April 28


• LinkedIn and Facebook and Twitter, Oh My!, March 22 or 23 (Northwestern alumni)

• Advanced Social Media for Solopreneurs, May 17

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Q&APhone: *2 to raise hand

Webcast: Type into Q+A box

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Continue the Conversation

Join our LinkedIn group: Search under “My Alumni Link”

Carol Ross: [email protected]:@carolross

Walter Akana: [email protected]@walterakana



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Thank You!

SHIFT! Impact of Social Media on Your Career

Career

Transcript of SHIFT! Impact of Social Media on Your Career