Shg, Executive Summary
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Transcript of Shg, Executive Summary
7345 S. Durango Drive • Suite B107-53 • Las Vegas, NV 89113
Tel: 702-255-3661 • Fax: 702-256-3240 • Cell: 702-521-7253 • Email: [email protected]
Sanford offers a unique mix of entrepreneurial know-how and Fortune 100 experience.
He is a multifaceted, highly motivated, result driven senior sales and business development executive. He has twenty plus years of problem-solving experience in sales operations, business growth and recovery, complimented by an industry knowledge and managerial skill sets that significantly enhance the bottom line.
An effective and field-proven leader, Sanford has successfully authored, developed and implemented sales strategies and strategic growth plans on various products through every major business channel. Fresh ideas, innovative sales and marketing techniques and solid management acumen complimented by the ability to build, direct, motivate successful team leaders. During his career he has worked with a variety of corporate constituencies including mid-range, Fortune 100 and emerging technology start-ups.
He was a member of the group that developed the first-ever “license-free” FCC certified wireless video systems [patented] and was a key constituent in the industry expansion of fiber optics throughout the 1990’s and 360: Immersive video in 2000’s.
A visionary strategist, marketing and business development executive, he is also an execution driven professional manager with strong analytical and problem solving skills to achieve the short-term goals with a view on the long term picture.
In prior assignments, Sanford worked in every major vertical space, Retail, Healthcare, Education, Gaming, Transportation, Government, Commercial and Industrial and included products such as; CCTV, IP Video, Access, Fiber Optics, Video Optics, Software and Wireless Technology.
Sales & Operations Leadership
Business Integration & Acquisition
Business Development
New Business Startup
Business Recovery
Diversified Team Management
Strategic Planning
Channel & Market Development
Advertising & Promotion
OEM, Distributor, Integrator, Consultant & Strategic Partnerships
Sales Training & Product Launch
Product Realization - NPI
GE Corporate Leadership Development Programs
Business Manager & Sales Leadership Programs
Six Sigma Green Belt Training, DMIAC
“EFS” Effective Coaching Skills
Dollarization Workshop
ITO Workshop Leader
CAP Workshop
Executive Negotiations Workshop
Patent partner for design of FCC Certified video wireless at 900 MHz
In 1989, Sanford became one of four private partners in Wireless Technology, Inc., Las Vegas, NV. WTI became the first-ever Company to receive certification by the Federal Communications Commission {FCC} to build and market “license-free” video, audio and data communications systems in the 900 MHz band. Subsequent development included systems at 2400 MHz and 5800 . The industries served include: Commercial, Industrial, Military, Government and Intelligent Transportation Systems.
Completed first-ever FCC certification and US Patent issued for “license-free” video at 900 MHz.
Developed and launched the first “high-resolution” Quad 8-Bit / 256 Video Multiplexers to security industry.
Directed start-up enterprise to achieve $8M in sales in less then 3 years through certified dealer and select distribution channels. The company has since expanded into the data-comm & network space and is still an active and growing.
Sanford remains a stockholder
In 1995, Sanford became the Vice President of Sales & Marketing for International Fiber Systems, Inc., Newtown, CT. In less than four years ‘96-00, IFS achieved consistent double-digit revenue growth from $2.5M to $ 28M and eventually to $55M to become the most recognized fiber optic brand, and the industry’s market share leader. In 2002, IFS became a strategic acquisition of GE Security and remains an integral component to GE / UTC’s grow strategy in the security space. The industries served include: Commercial, Industrial, Military, Government and Intelligent Transportation Systems.
Achieved consecutive double-digit revenue growth from $2.5M to $ 28M less than 4 years
Conceived and drove business strategies that made IFS the market share leader within 2 Yrs.
Created industry first Customer-direct Design Center that opened new growth channels.
Developed and implemented distribution strategy resulting in 25% revenue growth.
In 2000, Sanford started TMG International, a sales and marketing consulting company serving the electronic security industry. Consultant serving the electronic security industry, offering sales and marketing expertise to U.S.A. and foreign based enterprises on product positioning, new market development, channel expansion, long-term strategic planning, sales force development and training, marketing, competitive analysis and or “turnaround” strategies.
Directed the sales recovery of the Fiber Options group under Interlogix / GE, resulting in Y-O-Y revenue growth of 55% in 18 mo. $18M to $28.5M.
Developed and implemented new marketing plans for launch of “Omega” product line. Reorganized national sales team and developed new distributor/ dealer sales programs. Hired and trained Vertical sales team for expanded markets. Produced a strategic analysis on entry for European manufacturer into USA transport markets. Authored “Market Entry Report” for foreign video manufacturer on OEM strategies for the US Authored numerous Sales & Marketing Reports on companies for potential acquisition by
Private Venture Firms.
In 2002, Sanford participated as an outside consultant then joined the sales leadership team during the acquisition by General Electric / GE Security of Interlogix, Inc. Sales Leader , Video Group managing [17] independent Rep Firms and corporate staff of 10 territory / market managers. Duties included: Revenue Planning, Team and Territory Quotas, Trade Area Reviews, Incentive Plans, Growth and Product Strategies. Video Sales Leader working with all 225 corporate Network and Enterprise sales team members on the strategy and implementation of the “One-Face-To-Customer” initiative impacting 3,000 GE Security accounts.
Generated 59% top-line sales growth in 3 years $73M to $116M with existing product lines
Achieved total year-end ’06 national team sales $135M.
Developed Rep team growth plan saving GE, $200,000 per/member, per/year totaling $3M.
Increased ’06 distributor channel revenues by $3M with the successful launch of Digia DVR.
Developed a National Product Demo Program saving $ 500,000 annually
Since March 2009, Sanford is leading the USA launch of ImmerVision 360⁰ FOV immersive video lenses.
As Director of Sales & Operations it is my charter to organize, train and manage the national sales
team, develop business relationships across all verticals, manage the national distribution channel and
expand licensed business opportunities in cooperation with important strategic partners… ImmerVision
Enables Program.
Founded early 2000 in France
6 years of R&D
HQ in Montreal since 2003
Four Business Units:
Video Surveillance Applications
Consumer & Industrial
Multimedia
Custom Applications
6 Worldwide Patents
2007 – First Automotive and Defense Projects
2007 Recipient of Frost & Sullivan Technology Innovation Award