Connecting digital women & brands Post event update: Oct.12, 2011

Gallery

Upon the conclusion of the second annual ShesConnected

Conference it continues to be apparent that no matter what you call

them, bloggers, mommy bloggers or digital women, this segment of

bloggers has a significant level of influence when it comes to your

brand.

Creating relationships with these digital women is critical. Learning

about them and understanding how to work with them is essential for

all brands today. ShesConnected believes that through ongoing

engagement, brands can build meaningful connections with some of

the most influential and well connected digital women in Canada.

This year we hosted over 200 highly connected digital women to

participate in our two day conference. Our sponsors participated in

an amazing expo area, where they were able to engage directly with

these influencers. We also generated an impressive 53,000 posts

using the #SCCTO hashtag from July –October.

Many of our sponsors trended during our pre-event twitter parties,

further re-enforcing the influence of our bloggers. And we are

excited to continue the dialogue into November with our final

conference related Twitter party until we start promotion of our April

2012 event.

Donna Marie Antoniadis Co-founder & CEO, ShesConnected

Mommy Bloggers most coveted by Brands Mommy Bloggers talk more about brands than almost than any other group

making them one of the most significant blogging segments

Blogging Statistics: Mommy Bloggers • 92% use Facebook to promote their blog

• 75% use Twitter to promote their blog

• 55% follow brands on social media sites like Facebook

• 54% have been approached by a brand

• Half say a brand’s reputation influences their decision to write about it

• 72% of mom bloggers are being taken more seriously than they were a year ago

Technorati 2011 State of the

Blogosphere Report

Blogs gaining traction for consumer reviews

Cone Online Influence Trend

Tracker August 2011

Engaging with Bloggers on Facebook and Twitter = Great Dividends

• Engagement is about

more than just blogs.

Digital women also

use other channels

such as Facebook and

Twitter.

Engagement Summary

55,393 Twitter, Facebook & Blog Posts

July 1-October 2011 pulled from Radian6

with the #SCCTO hashtag!

Pre & Post Engagement via Twitter Parties (Unprecedented RSVPs)

July 31, 2011

(pre-event) RSVPs: 363

No. of Tweets: 9,298

Trended: yes

No. Brands that trended: @NokiaCanada

August 31, 2011

(pre-event) RSVPs: 444

No. of Tweets: 12,148

Trended: yes

No. Brands that trended: @FordCanada, @NokiaCanada,

@ToshibaCanada,

@CanadianMint, @MoslonTonia

@PTPAMedia

November 3, 2011

(post-event) We are hosting a post

event twitter party to

continue the conversation

between the digital women

and brands.

Facebook,Twitter & Blog Engagement from Friends & Supporters Increased awareness of event

through reach of our

supporters via facebook,

twitter, blogs, websites and

newsletters:

• Total friends & supporters

Facebook Fans: 35,477

• Total friends & supporters

twitter followers: 56,350

ShesConnected.com– All women applied to attend via our social network for women.

ShesConnected Social Network

ShesConnected the first Dual-Profile

Social Network for Women where

women can list your blog, business

group or event for FREE!

http://shesconnected.com

ShesConnected Blog

We have an external blog where we

post information about

ShesConnected.

http://shesconnectedblog.com

ShesConnected Conference Group

We created a group for conference

attendees with information and

updates right on our social network.

http://www.shesconnected.com/groups

/view/shesconnectedconfere

nce2011

ShesConnected Conference Websites

Version for Brands

Conference website for Brands & Agencies

http://ShesConnectedConference.com Conference website for Digital Women

http://ShesConnectedConference.com/Micro

Conference Website: Detailed sponsor pages were created to make it easy for digital women to engage with brand facebook, twitter and youtube accounts.

ShesConnected Twitter Accounts

@SCConference

6,182 followers @ShesConnecte

d

13,113 followers

@BloggerWomen

16,093 followers

@EventsforWomen

11,280 followers

@WomenBizListing

7,634 followers @DonnaAntoniadis

44,104 followers

Sponsors were added to conversational calendars of ShesConnected corporate twitter accounts which boast an impressive twitter following: :

98,406

followers

ShesConnected Facebook Fan Page

Sponsors were incorporated into the facebook conversational calendar.

1,794 fans

ShesConnected Youtube Channel

ShesConnected Conference videos easily searchable on ShesConnected Youtube Channel.

ShesConnected Flickr Page

ShesConnected Conference 2011 photos easily searchable on ShesConnected flickr account.

Great Awareness Created from Conference Badges (like a banner ad that is placed on a blog)

Pre-Selection

This badge was

placed on blogs prior

to selection process

Advisors

Created for 10

digitally influential

women and placed

on their blogs

Attendees

This badge was

placed on blogs

once they were

selected

Event Engagement (on-site) Brand Passport Women were given a brand passport along with their name tag to encourage them to engage with all the brands. Brands were given stickers to add to a digital woman’s passport after they took the time to meet with them As title sponsor – Ford had a total of 7 activations on the Brand passport

T-shirt that keeps on promoting: Co-branded Custom Twitter-handle conference T-Shirt for all digital women

http://twitter.com/#!/MumsnChums/status/122053492809543680

http://twitter.com/#!/raymitheminx/media/slideshow?url

=http%3A%2F%2Ftwitpic.com%2F6t063u

http://twitter.com/#!/WhispersInspire/status/122350054043426817

Media Summary

Toronto Star “Women bloggers influence

millions and want to be paid for it” Toronto Star Fri Sep 30 2011

http://www.thestar.com/business/article/1062971--women-

bloggers-influence-millions-and-want-to-be-paid-for-

it#article

SATURDAY STAR CIRCULATION

•Total: 546.819

THESTAR.COM REACH

•thestar.com: an average of 2.6 million unique visitors

per month. An increase of 85% from the same time last

year. (audited by ABC Interactive - November, 2006)

http://mediakit.thestar.ca

24 Hours “Getting women connected” 24 hours (Toronto) Thu Sept 29 2011

CIRCULATION

•Total: 245,126

http://qmisales.ca/

newspaper-sun-

media/circulation/

circulation-list.html

Marketing Magazine Oct 10, 2011

TOTAL READERSHIP

• Read by 128,069 industry professionals and top decision

makers including Presidents and Vice-Presidents of Advertising

and Marketing, Brand Managers, Agency Executives, Media

Buyers and Planners, and their suppliers.

• Reader-per-copy rating of 16.6, the highest figure in the

market.

CIRCULATION

•Total: 7,715

•Paid circulation: 100%

Program Guide Added as an insert on Marketing Magazine

Next Steps

Post November 2, 2011 Twitter Party We began promoting the ShesConnected

conference in July 2011 and will be hosting the

post event twitter party November 2nd 2011.

Let’s discuss ways ShesConnected can help your

brand continue to engage with digital women!