TOWARDS A NEW WAY OF MAKING

“In a world getting more and more democratic,film directing is the last resort for dictators”

THE OLD WAY OF MAKING being a maker is expensive, complex and isolated

A NEW WAY OF MAKINGbegins with widespread access to simple and effective publishing tools

A NEW WAY OF MAKINGleads to self-starting, crowdfunding and quite literally, making your own

Focus groups and making workshops

Smarter web feedback forms

Blogs

Twitter and Facebook

Skype interviews and screen sharing

KISS insights

“Companies really need to be looking at the social revolution for possibly one reason over everything else: insights into human behaviour that can lead to future innovations or even product/service improvements."

DAVID ARMANOWriting in 2008 about the emergenceof digital anthropology

THE IMPORTANCE OF CULTURAL RELATIVITYas we’re learning about people through their digital + social behaviour

Makers must adapt to survive

Makers must adapt to survive

This means listening, responding...

Makers must adapt to survive

This means listening, responding...

...and pivoting

1. Make friends with the locals

2. Observe – and don’t overthink

3. Respond quickly and in little ways

4. Be thoughtful about your aims: maintain, throw out, shift ideas

5. Be ready to learn from your users

TIPS FOR MAKERS IN A MORE CONNECTED AGE** of course, you can’t take everyone’s advice on board

THANK YOUSara Williams, Made by Many

@saradotdub@madebymany