INTERACTIVE

“Sheridan&Co is one of the world’s leading retail design agencies with offices in London, New York and Shanghai. We work with clients to develop their brand strategy and then help them innovate, design, build and install permanent and promotional retail interiors.

Over the last 30 years we have worked closely with the beauty industry specializing in fragrance, colour and skincare as well as the spirits, fashion, boutique food, jewelry and watch industries. To date we have worked with more than 150 brands to create beautiful retail spaces in thousands of stores around the world as well as travel retail concessions in more than a 100 airports from Seattle to Seoul.

We have great pride in who we work for and the projects we are trusted to deliver. We would like to show you everything we have done but also appreciate the need to be concise. For more examples and any further information please contact your local office. Details can be found on the final page of this document or at www.sheridanandco.com.”

Michael SheridanChairman and Founder

WHAT WE DO

STAND AL NE RETAIL

PACKAGING & IDENTITY

RETAIL C NCESSIONS

MERCHANDISING

P P-UPS & PROMOTIONS

WIND W DISPLAYS

SERVICES

STRATEGY CONCEPT DESIGN

SHERIDAN&CO

Fitch

Household

Wolf Ollins

Four IV

DEVELOPMENT PROJECT MANAGEMENT

I-AM

IMPLEMENTATION

GLOBAL PRESENCE

MILANO

A SELECTION OF CURRENT CLIENTS

CLIENT LIST

LAB SERIESSELFRIDGES, LONDONINTERACTIVE

BriefLab Series approached us to see how they could encourage more men to engage with their brand.

SolutionWe learnt that men did not always feel comfortable approaching in-store assistants to discuss how they should be treating their skin, so in introducing the Lab Series brand we decided to utilise an interactive, media rich experience. Our solution used multi-screen media, and RFID technology to appeal to this target demographic. A digital interactive display provided the basis to educate a consumer group which was identified as becoming increasingly technologically active. The system recognised the individual product identities, so we were able to specify targeted media to the consumer relating to each prod-uct they were interacting with. ResultBy recording these patterns we were able to make significant learn-ings, as well as gaining insight into how we could re-organsise mer-chandising layouts to promote specific lines. This resulted in a 400% sales increase over six months, as a bonus, staff product knowledge was increased substantially.

LAB SERIESSELFRIDGES, LONDONINTERACTIVE

WORLD OF WHISKIESHEATHROW TERMINAL 4 , UKINTERACTIVE

BriefWe were asked to take a step back and look at the way in which World of Whiskies offered its products to travellers.Taking these specialist products, and constructing an experience that appealed both to the Whisky connoisseur and new comer alike.

SolutionOur research showed that there were five clearly defined groups within which the shopper audience fell. Rather than sticking with the tradi-tional model of breaking the offering down by age or region, we chose to target these different groups individually and ultimately this cus-tomer driven process has proved highly successful for World of Whis-kies.As part of the solution we built a custom designed interactive unit into the bar at the front of the store which allowed the shopper to follow a personal selection journey.

ResultsThe information based technology helped increase sales by 200% over a short period after the store re-opened and allowed the staff more time to engage with more customers at any one time.

WORLD OF WHISKIESHEATHROW TERMINAL 4 , UKINTERACTIVE

BALLENTINE’SDUTY FREE CONCEPTINTERACTIVE

BriefTo create a promotional concept of the ‘19th hole’ on a golf course for the brand in Singapore airport. A place to relax, wind down and have a drink.

SolutionBallentine’s wanted the experience to be fun, but also to educate the customer about the whisky product. We devised a touch screen in-teractive display that introduced the product line but also featured a game. The interactive golf game was set on the golf course in Singa-pore which was already associated with the brand. The winner of the competition won a trip for two to Singapore.

ResultsThe promotion was a huge success, engaging a number of new am-bassadors to the brand.

BALLENTINE’SDUTY FREE CONCEPTINTERACTIVE

FREDDIE SHERIDANBusiness Development & Marketing DirectorM: +44 (0)7730 956 234E: F.Sheridan@sheridanandco.com

LONDON OFFICE10A Blandford StreetLondonW1U 4AZ

T: +44 (0)20 7486 7499

NEW YORK OFFICE84 Wooster Street, Suite 703New York 10012

T: +1 212 625 1666

SHANGHAI OFFICESuite 2007No. 333Tianyaoqiao RoadShanghai

T: +86 (0)20 7486 7499

HEADQUARTERSRiversideMarket HarboroughLE16 7PT

T: +44 (0)1858 468 000

—www.sheridanandco.com