Shelley McIvor Partner, Global Action Plan · Registered charity No. 1026148, VAT No. 625 994 009...
Transcript of Shelley McIvor Partner, Global Action Plan · Registered charity No. 1026148, VAT No. 625 994 009...
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All contents and ideas contained within this document are ©2013 of Global Action Plan. All rights reserved. Registered in England No. 2838296. 9-13 Kean St, London, WC2B 4AY
Policy to Impact: Reducing the Lag
Shelley McIvorPartner, Global Action Plan
July 2013
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Registered charity No. 1026148, VAT No. 625 994 009
Who are Global Action Plan
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Global Action Plan is the UK’s leading
Environmental Behaviour Change Charity and the
only UK provider of UN-accredited behaviour
change programmes.
We have over 19 years experience and have
worked with over 200 large public and private
sector organisations, and trained over 3,500
people within those organisations.
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Registered charity No. 1026148, VAT No. 625 994 009
Impact…
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…The collective impact of individual actions
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idea
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idea reality
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idea reality impact
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idea reality impact<action>
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idea reality impact<action>Communities Individuals
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Registered charity No. 1026148, VAT No. 625 994 009
ability motivation
trigger
+
The Basics
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ability• Affordability (upfront)
• Facilities
• At work
• At home• Within the community
• Safety
• Skills/ proficiency
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motivation• Social Status
• Role Models• Within their community
• UK wide
• Social Identity
• UK wide campaigns• Internal comms campaigns
• Self efficacy
• Reward and recognition• Gaming
• Fear
• First experience
• Perception of safety
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Registered charity No. 1026148, VAT No. 625 994 009
motivation• Social Status
• Role Models• Within their community
• UK wide
• Social Identity
• UK wide campaigns• Internal comms campaigns
• Self efficacy
• Reward and recognition• Gaming
• Fear
• First experience
• Perception of safety
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Registered charity No. 1026148, VAT No. 625 994 009
motivation• Social Status
• Role Models• Within their community
• UK wide
• Social Identity
• UK wide campaigns• Internal comms campaigns
• Self efficacy
• Reward and recognition• Gaming
• Fear
• First experience
• Perception of safety
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trigger• Disruption
• Nottingham• Habit- at point of use
• Significant events
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All contents and ideas contained within this document are ©2013 of Global Action Plan. All rights reserved. Registered in England No. 2838296. 9-13 Kean St, London, WC2B 4AY
Thank you
Shelley McIvor
June 2013