Sheila Jordan Senior Vice President & Chief Information Officer Twitter: @SheilaJordan90

Brand YOU A Marketing Plan for Differentiating And Promoting Yourself

A brand is NOT a logo

If it were, this would be a cool brand

A brand is NOT a product

If it were, some would consider this an embarrassing brand

“I’ll buy it once and it will last for the rest of my life.”

“Nobody else gets it . . . how cool am I to be a Mac user?”

“I am a superior consumer . . . whatever I buy here.”

Sum total of your experiences with a company / product

What Is a Brand?

Every way you see, hear, touch, interact with the company/product

Strong Brands

• Deliver value and positive, consistent experiences

• Have excellent reputations

• Are strong communicators of their relevant attributes

• Evolve to stay relevant

TO LAUNCH your career and fulfill your personal goals

TO PLAN and track your professional and personal growth

TO DEVELOP yourself and be relevant, and stay focused

TO DIFFERENTIATE your competitive edge and stand out from the crowd

A Personal Brand & Marketing Plan is Important

Your Personal Brand Comprises

Everything you say and do, how you look and act, what you know and accomplish . . .

Know My Product Inside and Out

Where Do I Start?

Ask Yourself These Questions: • What’s important to me? • What am I good at/not good at? • What is my passion? • What are my challenges or weaknesses? • What do I want to avoid doing?

Define Your Perfect Job in 3 Years: • Identify gaps • Solve for gaps either at work or outside of work • Continue to work your plan • Be PLANFUL • Be AVAILABLE & FLEXIBLE

Personal Branding Attributes

Execution/Strategy Connect the Dots Dependable

Energy/Enthusiasm Trustworthy Confident

Coach Ownership Thoughtful

Leadership Commitment Accountable

Initiative Passion Responsive

Creative Team Player Loyalty

What is your combination?

Your brand is the sum of the attributes you present.

It’s different for everyone

How Does TOP Contribute to Your Career Best?

• How does each factor impact your career?

• How much control do you have over each factor?

• What happens when only two of the factors are present?

• What are some things you can do to try to move your career toward your Career Best?

• Can you experience a Career Best all the time?

Opportunity

Talent Passion

Career Best

What Is My Brand?

• Wife/mother • Daughter/sister • Loyalty/trust • Friend • Dog lover

• Innovative • Strategic • Mentor/coach • Developer of talent • Collaborative

Family Leader Problem Solver

• Accomplish the impossible • Challenge or complex problem • Motto: work hard, play hard • Results trump activity • Celebrate results & quick wins

My Career Development and Focus

Martin Marietta Aerospace

Walt Disney World Sr. Financial Analyst;

promoted to SVP, Destination Disney

Cisco Sr. Vice President

IT – Communication & Collaboration

Symantec SVP & CIO

University of Central Florida

BA/MBA

• Accounting Degree

• MBA Finance – Minor in Computer Science

• Worked full time at Aerospace while attending school at night

• Non-traditional college experience

• Introduction to Corporate America

• Networking

• Develop deep financial acumen

• Absorption/ learning mode

• Started as a Sr. Financial Analyst, promoted to VP Finance(Mktg/Sales)

• Leadership responsibilities grew

• Knowledge CRM)

• Executive engagement

• Corporate involvement (sales)

• Multi-tasking & prioritization

• Learning Cisco

• Building new team

• Mentor/ coach

• Global company / team

• Networking

• Visionary

• Technology strategist

• Thought leadership – both IT and security

• Financial optimization

• Deliver “customer one” environment

Working Your Marketing Plan

• Continue to conduct a SWOT analysis (be honest) – ongoing & frequent

• Acquire skills and coaching necessary to reach goals

• Network, network, network!

• Seek input/feedback from others (identify trusted advisors – especially your peers).

• Learn from your mistakes and don’t repeat them

Marketing Yourself: No One Else Will Do It For You

You are the celebrity spokesperson for your brand!

GET OVER YOUR HESITATION: “My accomplishments will speak for themselves.”

“I’m too embarrassed to blow my own horn.”

“I haven’t really done anything special.”

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As CIO for Symantec, I am responsible for driving Symantec's information

technology strategy and operations ensuring that the company has the right

talent, stays ahead of technology trends and maximizes the value of

technology investments. My goal is to drive increased productivity, better

efficiency and strategic business partnerships through simple and intuitive

experiences for Symantec’s global workforce.

”

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Questions? Twitter: @SheilaJordan90

SYMANTEC PROPRIETARY/CONFIDENTIAL – INTERNAL USE ONLY Copyright © 2011 Symantec Corporation. All rights reserved.

Thank you!

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