Sheffield on iTunes U - University of Sheffield/file/PublicEngagementiTune… · iTunes U" •...

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Creating content for iTunes U - 1 Sheffield on iTunes U Dr Graham McElearney, Dr Mark Winter, Sheffield on iTunes U

Transcript of Sheffield on iTunes U - University of Sheffield/file/PublicEngagementiTune… · iTunes U" •...

Page 1: Sheffield on iTunes U - University of Sheffield/file/PublicEngagementiTune… · iTunes U" • Part of the iTunes Store" • Universities make audio-visual materials available for

Creating content for iTunes U - 1���Sheffield on iTunes U ���

• Dr Graham McElearney,

• Dr Mark Winter,

• Sheffield on iTunes U

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Programme for today •  Introduction to Sheffield on iTunes U

•  Examples of educational materials

•  Activity

•  Planning Content

•  Activities

•  Where to go next

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iTunes U •  Part of the iTunes Store

•  Universities make audio-visual materials available for free

•  Accessed via iTunes software on PCs, Macs

•  Mobile access on iPhones and iPads using the iTunes U app

•  Android users access using TuneSpace (free from Play)

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Why are we doing it?

• A responsibility to share knowledge with the world������

• To raise the international profiles of individuals, their discipline, department and the University

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International

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Russell Group

Sheffield

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Russell Group

Sheffield

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iTunes U and YouTube •  Both offer video and audio content for free

•  Both are “channels” - don’t have to be mutually exclusive

•  iTunes U - not blocked in China

•  iTunes U - downloadable content - content available offline

•  iTunes U - content can be structured as a “course”

•  YouTube can have distractions

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iTunes U and MOOCs •  MOOCs:

• Typically weekly structure of content

• Often provide assessment activities such as quizzes, blog postings

• Encourage interaction between other students

• Offer certification for completion

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iTunes U and MOOCs

•  iTunes U:

• Content grouped as collections or “courses”

• No timetable

• No formal support or assessment

• No certificates or credit

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Meaning of iTunes U to TUoS

• A vision: ������

• To take the fantastic diversity of excellence that is the University of Sheffield, and distil, distribute and celebrate it in digital form

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What else should be here? What shouldn’t be here?

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Excellence in......

• Learning and teaching

• Research

• Public engagement

• Outreach

• Supporting the student experience

• Student generated materials

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A demo.....

•  Materials organised into collections

•  Audio, video, screencasts

•  PDFs and eBooks can also be added

•  Collections have “cover art”

•  Metadata - title, description, keywords

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Learning and teaching

Examples......

Screencast tutorials....

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Learning and teaching

Examples......

Talking head - voice of expert or discussion....

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Learning and teaching

Examples......

Instructional video.....

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Learning and teaching

Examples......

Audio....

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Research

Excellence in

Video produced by external agency

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Public engagement

Excellence in

Audio recordings

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Excellence in

Supporting the student experience

Video Interviews

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Examples......

Student projects

Realise Your Dreams

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What sort of content? • But must be legal

• No copyright infringing material

• Contributors need to consent

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Who is the audience?

Thomas Pleil CC BY NC 2.0

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Activity

• In pairs:

• Think of an idea from your own work to contribute

• Identify which category (learning and teaching, research, public

engagement, outreach, student experience, student generated)

• Identify type of content (e.g. instructional video, audio interview)

• What sort of support would you need?

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What sort of content? •  Lecture recordings - timetabled or special events

•  Specialist interviews or discussions with colleagues

•  Instructional videos

•  Screencast tutorials

•  To provide learning resources on location e.g. field work

•  Answers to Frequently Asked Questions

•  Student generated

•  Limited only by imagination.......

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Break

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Creating content for iTunes U - II���

Planning content

• Dr Graham McElearney,

• Dr Mark Winter,

• Sheffield on iTunes U

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Session outline •  Introduction to some design principles

•  Introduction to some tools

•  Activity - planning your content

•  Activity - recording your content

•  Where to go next.....

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Designing content •  Not a prescriptive guide….

•  No right or wrong answers

•  A chance to generate some ideas

•  Some tools to help structure your thinking

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Start with a broad aim

•  Think of material in collections

•  Broad aim is analogous to module aim

•  Or complementary to module aim

•  To provide students with a series of worked examples....

•  To provide a practical demonstration of techniques...

•  To introduce a variety of different opinions....

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What sort of engagement with the medium?

•  Inform?

•  Amuse?

•  Challenge?

•  Prompt activity or discussion?

•  Reinforce?

•  Or a combination?

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What sort of content? •  Lecture recordings - timetabled or special events

•  Specialist interviews or discussions with colleagues

•  Instructional videos

•  Screencast tutorials

•  To provide learning resources on location e.g. field work

•  Answers to Frequently Asked Questions

•  Student generated

•  Limited only by imagination.......

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Audio or Video • What do the different media offer?

• What do they convey well or less well?

• What are the challenges in production?

• What are the limitations in delivery?

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Structure and format •  Establish your aims and objectives at beginning of series and/or each episode

•  Introduce yourself

•  Let the students know what they are expected to do during or after the podcast

•  Consider adhering to a format for your collection

•  Consider use of music, interviews etc to add variety

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Activity - planning your content •  In pairs

•  Define title and aim for a collection - Description

•  Whose voices

•  Choice of media and why?

•  Choose type of content

•  Type of engagement with the medium

•  Start to draft content for first item.....

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Planning tools – consider using…..

•  10 Factor Model

•  Learning outcomes

•  Types of Engagement

•  iTunes U Design Form

•  Video ‘treatment’ sheets

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d block elements and human history....

•  To provide a weekly introduction to key components of the d block elements and human history module

•  Inform, challenge

•  Graham McElearney, Mark Winter

•  audio - flexibility of delivery

•  Discussion/interview

•  “Copper - from green mud to shiny things......”

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Activity - producing your content •  Work in groups

•  Take turns to be the presenter and producer/camera operator

•  Or try an interview type approach - interviewer and interviewee

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Page 41: Sheffield on iTunes U - University of Sheffield/file/PublicEngagementiTune… · iTunes U" • Part of the iTunes Store" • Universities make audio-visual materials available for

Freely available technology for producing iTunes U materials

•  PC users - including those on Managed Desktop:

• Audio can be produced with Audacity

• Video can be produced with Windows Movie Maker

• Screencasts can be produced with Echo360 Personal Capture

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Freely available technology for producing iTunes U materials

•  Mac users:

• Audio can be produced with Garageband or Audacity

• Video can be produced with iMovie

• Screencasts can be produced with Echo360 Personal Capture

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Available Support •  Creative Media Team

•  Equipment loan

•  Editing facilities

•  Support and advice

•  Direct support for production

•  Training and support for your students

•  Freely available software for audio and video editing

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Come and join us! •  www.shef.ac.uk/itunesu"•  [email protected]"

•  [email protected]"

•  [email protected]"

•  [email protected]"

•  [email protected]"