Marnie Guglielmo Jordyn Heller

Michael Manin Christina Merrifield

Daniel Ventricelli

To Do Sheet

Sheet Brand Overview

Turner Broadcasting Partnership Opportunities

Recap Sheet

What Are ?

Who Sheets?

Turner’s Got The Energy!

Linear

Digital

What is Funny Or Die?

GREAT BRANDED ENTERTAINMENT ACTIVATION & SCALE

Chris Bruss President of Branded

Entertainment

Leaders in Branded Entertainment

Industry Acknowledgement 13 Webby Awards in the past few years for

Comedy Short & Long Form Videos

Clio Award in Television & Cinema Category

Cannes Short List

Reaching 15.5M PC, Mobile, & Tablet

uniques!

Source: Turner Digital research is based on comScore Media Metrix; June 2013

Turner Leads the Way in Humor

The Perfect Fit

The new way to do energy

Target demo A18-34

Uses humor to promote product

Celebrity endorsers

The new way to energize your brand

Matches target demo of Sheets

Delivers message in a humorous tone

Utilizes celebrity talent

ENERGIZED OPPORTUNITIES!

Branded Entertainment & Turner

ACTIVATE PROMOTE CREATE

Back to School with Sheets

Over 2MM monthly A18-34 unique visitors on desktop

182 Index against A18-34 182

98% of FoD visitors are Facebook users

96% of FoD visitors are Twitter users

FoD visitors are 123% more likely to have 4+ Social Networking Profiles

FoD  visitors  are  111%  more  likely  to  “like”  or  follow  a  brand

6.2M Followers

2M Likes

600K Followers

213K Followers

6K Followers

8K Followers

144K Followers

Social Promotion

1.6M With

Reaches More A18-34 Uniques Than the Competition Adults 18-34

+24% versus +77% versus

+27% versus

Funny Or Die Users Are More Likely to be A18-34

Branded & Co-Branded Media

Homepage Take Over

Branded Media

Homepage Thumbnail

Co-Branded Media

Branded Media

Mobile and Tablet

Tap  into  FOD’s  6.7M+ social followers. Send us your merchandise and will post a fun kudos to your brand using our social

media outlets during the flight of your media buy.

Send Us Your Free Stuff!

In just 2 hours, the Trident giveaway on FOD’s  Facebook  page  garnered  over  3,000  

likes and 5,000 shares!

Highlights: -- 6,428 shares -- 3,424 likes -- 437 comments boasting HIGH user engagement

Case Study Success Story: Trident Social Giveaway

Cross-Platform Powerhouse

Source: Nielsen Custom TV/Internet Fusion, February 2013

Conan’s Got The Viewers

39% A18-34

9% A18-34

35% A18-34 37%

A18-34

Source: Nielsen Media Research. 09/24/12-5/26/13 Mon-Fri 11p-12:30a telecasts, Conan average reflects Mon-Thurs/11p-12a episodes. A18-49 Comp Base: A18+. Live + Same Day.

Late Night Destination for Young Adults

CONAN FANS LOVE THEIR ENERGY

Consumed Energy Drinks

Total Category (Last 6 Months ):127 Index

Shot (Last 6 Months ): 153 Index

Regular (Last 6 Months ): 143 Index

2-4 Drinks (Last 30 Days): 153 Index

Source: MRI/NPM Data Fusion-Live Same Day TV+Video- Apr 2013 Weighted by: Population (c) 2013 The Nielsen Company. All Rights Reserved.

TBS A18-34 VIEWERS:

MONTHLY TOTAL VIDEO SERVED ACROSS ALL PLATFORMS 1,2

Source:  Turner  Digital  Research  based  on  (1)  Omniture  SiteCatalyst  (Apr  ‘13),  (2)  Bango  Analytics  (Apr  ‘13)  (3)  YouTube  Analytics (Apr. 13) Note: Total video across all platforms includes: Teamcoco.com, widget/viral player, TeamCoco app, Companion app & YouTube.

23 Million

+155% vs. prior year

VIDEO ON TEAMCOCO.COM IS BIG!

#1 #2

#3

#4

#5

#6

#7

#8

#9

Top 10 Social Ranker – Social Comments: Competitive Late Night Social Media Comparison1 – April 2013

MILLION

2.1

MILLION

8.7

Facebook Fans

Twitter Followers

Social Media 2

Source: Turner Digital Research based on (1) Bluefin Signals (social stats) – April 2013 – News & Talk Shows in Late Fringe Time, Rank does not include sports; (2) facebook.com and twitter.com as of 5/22/13 Note: Twitter numbers includes @TeamCoco and @ConanOBrien

#1 LATENIGHT SHOW IN SOCIAL SPACE!

April  ’13  Monthly  Summary

Source: Turner Digital Research based on comScore Multi-Platform (Unique Users, Minutes), Includes PC web and total video usage, iPhone, iPad & Android Phone; Omniture SiteCatalyst (Page Views-PC only) Period: April 2013

DIGITAL MULTI-PLATFORM UNIQUES

1.7M

TOTAL DIGITAL MULTI-PLATFORM MINUTES

5M

TOTAL PC PAGE VIEWS

7.2M

+67% vs. prior month

+150% vs. prior year

+88% vs. prior month

TEAM COCO BREAKS RECORDS!

CONAN SYNC App Shows Growth Since Launch!

Source: (1) Tunes Connect, Android Market, since launch through Apr. 2013 (2) Bango Analytics, April 2013; Growth based on April    2013  vs  .  February  ’12  (launch).      Note:    Due  to  the  update    to  the  Team  Coco  iPhone  app  in  Feb.  ‘13,  total  Conan  Sync  app  downloads  also  includes  Team Coco iPhone app downloads prior  to  March  ‘13.

181 MONTHLY TOTAL APP VIDEO STREAMS 2

THOUSAND

7x more

VS. LAUNCH

408 MONTHLY TOTAL SESSIONS 2

THOUSAND

509 TOTAL APP DOWNLOADS

SINCE LAUNCH 1

THOUSAND

VS. LAUNCH

15x more

sessions  in  April  ‘13

video  streams  in  April  ‘13

CONAN SYNC APP CONTINUES TO GROW!

Recap Sheet Sheets Goals

The new way to do energy Target demo A18-34 Uses humor to promote Sheets Celebrity endorsers

Turner Broadcasting Perfect Match Partner with FOD & Conan Reaches Sheets Target Consumer Creative way to promote sheets

Television Digital Social Media

Thank You

Dan Nott

Dan Merrifield

Travis Deak

Tom Winiarski

Nicole Squitieri

Cayley Arbitsman

Gretchen Seibert

Ed Wise

Jeff Olson Graham Wheeler

Arielle Levitt

Ana Torres

Frank Oliveri

Heike Klassmann

Amanda Tymeson

Christina Harkness

Kevin Cassady

Joe Cummings

Jimmy Chow

Melissa Sofo

Questions?