She Beauty Culture - Brand Identity

17
beauty culture

description

Company Brand Identity and Logo Usage Stardards

Transcript of She Beauty Culture - Brand Identity

Page 1: She Beauty Culture - Brand Identity

beauty culture

Page 2: She Beauty Culture - Brand Identity

Corporate logotype She

beauty culture

beauty culture

Page 3: She Beauty Culture - Brand Identity

+

+

+

=

beauty culture

beauty culture

SHE

leading symbol

special font

signature

logo block

motive

Logotype structure She

Page 4: She Beauty Culture - Brand Identity

beauty culture

0 1 2 3 4 5

10 m

m

Proportion scale of logotype She

Page 5: She Beauty Culture - Brand Identity

beauty culture

beauty culturebeauty culture

beauty culture

14 mm

Graphic executions of logotype She

Graphic version

Lineal version

Minimal sizefor printing

Page 6: She Beauty Culture - Brand Identity

beauty culture

beauty culture

CMYK

400

1000

CMYK

60909515

CMYK colour scheme of logotype She

Page 7: She Beauty Culture - Brand Identity

beauty culture

beauty culture

PANTONE 375 C

PANTONE 1545 C

PANTONE colour scheme of logotype She

Page 8: She Beauty Culture - Brand Identity

beauty culture

beauty culture

Black 100%

Black 40%

Black-white positive scheme of logotype She

Page 9: She Beauty Culture - Brand Identity

beauty culture

beauty culture

Black 0%

Black 40%

Black-white negative scheme of logotype She

Page 10: She Beauty Culture - Brand Identity

beauty culturebeauty culture

Allowed colour versions of logotype She

Page 11: She Beauty Culture - Brand Identity

beauty culturebeauty culture

beauty culturebeauty culture

beauty culture

beauty culture

Disallowed colour versions of logotype She

Do not allow use of the logoon interrupted backgroundor colour

Do not allow interruptionof the backgroundbelow the logo

Do not allow the reversalof the logo elements

Not allowed tilting the logoin one direction

Do not allow colour changein the logo

Do not allow accidentaloutline on parts of the logo

Page 12: She Beauty Culture - Brand Identity

AGOptymaCyrabcdefghijklmnopqrstuvwxyzABCDEFGHIJKLMNOPQRSTUVWXYZ1234567890.:,;(”!?*)

абвгдежзийклмнопрстуфхцчшщъьюяАБВГДЕЖЗИЙКЛМНОПРСТУФХЦЧШЩЪЬЮЯ1234567890.:,;(”!?*)

AGOpusabcdefghijklmnopqrstuvwxyzABCDEFGHIJKLMNOPQRSTUVWXYZ1234567890.:,;(”!?*)

абвгдежзийклмнопрстуфхцчшщъьюяАБВГДЕЖЗИЙКЛМНОПРСТУФХЦЧШЩЪЬЮЯ1234567890.:,;(”!?*)

AGOptymaCyr-BoldabcdefghijklmnopqrstuvwxyzABCDEFGHIJKLMNOPQRSTUVWXYZ1234567890.:,;(”!?*)

абвгдежзийклмнопрстуфхцчшщъьюяАБВГДЕЖЗИЙКЛМНОПРСТУФХЦЧШЩЪЬЮЯ1234567890.:,;(”!?*)

Recommended fonts for She

Page 13: She Beauty Culture - Brand Identity

beauty culture

beauty culture

Мария Ивановамениджър

гр. Варнаул. Акад. Андрей Сахаров № 2

тел.: 052 123 456моб.: 0887 123 456

[email protected]

5 m

m5 mm

10 m

m

5 m

m10 mm

7 pt

8 pt

7 pt

beauty culture

Мария Ивановамениджър

гр. Варнаул. Акад. Андрей Сахаров № 2

тел.: 052 123 456моб.: 0887 123 456

[email protected]

90 mm

50 m

m

Corporate identity (business cards) - She

Page 14: She Beauty Culture - Brand Identity

5 m

m

5 mm 5 mm

5 m

m

210-230 mm

110-4

20 m

m

beauty culture

гр. Варна, ул. Акад. Андрей Сахаров № 2тел.: 052 123 456 моб.: 0887 123 [email protected] www.she.bg

beauty culture

Corporate identity She (envelopes, forms, pens) -

Page 15: She Beauty Culture - Brand Identity

5 mm

5 m

m

middlemiddle

middle

Corporate identity cover She (folder and CD/DVD ) -

Page 16: She Beauty Culture - Brand Identity

beauty culture

СИЙ СИТИ ХАУС ЕООД - Варна

SEA CITY HOUSE Ltd. - Varna

Corporate identity She (stamp) -

Page 17: She Beauty Culture - Brand Identity

beauty culture

beauty culture

beauty culture

beauty culture

beauty culture

beauty culture

Corporate identity She (shirts and hats) -