SHAVER - Bic · 2018-04-13 · 01. SOLEIL ® RANGE BIC ® MISS ... Sources : (1) Nielsen Europe...

SHAVER CATTAALOOOGUUE 200188

SOCIÉTÉ BIC (SUISSE) SA

Via al Mulino 22a

CH-6814 Cadempino

Tel. : +41 (0) 91 985 11 11

Fax : +41 (0) 91 985 11 10

www.bicworld.com

As a result of the ongoing development of our product range, Société BIC reserves the right to modify, without notice, the products and technical characteristics featured in this catalogue.

Our new collection will be available in 2018 while stocks last.

WE OFFER SIMPLE, INVENTIVE AND RELIABLE CHOICES FOR EVERYONE, EVERYWHERE, EVERY TIME.

Our shavers are subtly connected to life

moments. A ritual, a habit, a feeling, a

taste, a new gesture…

BIC® products are makers and transmitters,

triggering memories, discoveries, learning

experiences, bridging the generations of

yesterday, today and tomorrow. Connecting

those who use and love them.

FOR THE FIRST TIME.AND FOREVER AFTER.

THE

FEMALE

RANGE

01. SOLEIL® RANGE

BIC® MISS SOLEIL® ................................................................... 10

BIC® SOLEIL® LADY ................................................................. 12

BIC® SOLEIL® SCENT® ........................................................... 14

BIC® SOLEIL® BELLA® COLOURS ..................................... 16

03. LADY RANGE

BIC® TWIN LADY® ..................................................................... 20

BIC® PURE 3® LADY ................................................................. 22

05. SHAVING GELS RANGE

BIC® SOLEIL® LADY GEL PINK .................................. 28

DISCOVER WHAT IS

FOR THE WOMEN RANGE !

FOR THE BIC SOLEIL® RANGE: NEW EYE-CATCHING PACKAGINGS, HIGHLIGHTING OUR PRODUCTS BENEFITS

FOR THE FULL RANGE: NEW EYE-CATCHING POP MATERIAL FOR MORE IN-STORE VISIBILITY AND A STRONGER COMMUNICATION

THE WEBSITE WWW.BICBEAUTYRAZORS.COM

provides a complete, qualitative and colourful

digital storefront to consumers.

It comprises a product overview, shaving tips

and advice and in certain countries, links to

the Facebook page, some local news and links

to retailers webstores.

A GLOBAL FACEBOOK PAGE IS ALSO AVAILABLE:

WWW.FACEBOOK.COM/BICBEAUTYRAZORS

This page aims to engage consumers, build a

community centred around the beauty of simplicity

and empowering women so they can stop pretending

and truly be themselves.

Consumers will find on this Facebook page, product

oriented posts with some tips and advice and

posts with pictures or videos showing everyday life

situations where women will recognize themselves.

DON’T EVER MISS THE UPDATES OF BIC® BEAUTY RAZORS DIGITAL LAUNCHES

BEAUTY RAZORS DIGITAL ECOSYSTEM

FEMALERANGES U M M A R Y

NUMBER OF BLADES FOR A CLOSE SHAVE

MOVEABLE BLADES FOR A SMOOTH SHAVE

LUBRICATING STRIP FOR A SMOOTH GLIDE

PIVOTING HEAD THAT FOLLOWS THE CONTOURS OF THE FACE

PREMIUM NON SLIP HANDLES FOR COMFORT & CONTROL

ALL-IN-ONE SHAVING KIT FOR A CONVENIENT USE

RAINBOW

COLORS

LADY RANGE

NUMBER OF BLADES FOR A CLOSE SHAVE

MOVEABLE BLADES FOR A SMOOTH SHAVE

LUBRICATING STRIP FOR A SMOOTH GLIDE

PIVOTING HEAD THAT FOLLOWS THE CONTOURS OF THE BODY

PREMIUM NON SLIP HANDLES FOR COMFORT & CONTROL

ADDITIONAL CARACTERISTIC / FEATURE

RAINBOW

COLORSSCENTED

HANDLESRAINBOW

COLORSALL

IN-ONEFLOWERS

& RAINBOWFLOWERS

SOLEIL RANGE

SOLEIL® RANGEBIC® MISS SOLEIL® ................................................................... 10

BIC® SOLEIL® LADY ................................................................. 12

BIC® SOLEIL® SCENT® .......................................................... 14

BIC® SOLEIL® BELLA® COLOURS ..................................... 16

SOLEIL

® RANGE

SOLEIL RANGE

01

Fixed head.

Lubricating strip with vitamin E.

Great smoothness.

2 pink colored handles to suit your mood.

Triple-blade shaver technology with polymeric and chrome covering.

For a close and smooth shave.

Elegantly designedhandle

with flowersdecorations.

Curved handle.

Great controlfor a comfortable shave.

Sources : (1) Nielsen Europe Total 15 countries - Value sales - MAT Dec 2016.

KEY MARKET DATA

• The female 3-blade segment shows significant growth of +9,8% (1) vs 2015.

POINTS OF DIFFERENTIATION

• Miss Soleil® delivers a smooth shave.

• Appealing shaver design with an engraved handle with flowers.

10

Vita

min E

Vita

min E

BIC® MISS SOLEIL®

POUCH OF 1

STANDARD PACKS

GENCOD DESIGNATION EUROPEAN CODE EAN SKU EAN OUTER OUTER

1 BIC® MISS SOLEIL® EU 912 430 3086123298361 03086129124305 20

BIC® MISS SOLEIL®

BLISTER OF 4


4 BIC® MISS SOLEIL® EU 8897253 3086123242852 03086128897255 10

FEMALE SOLEIL® RANGE3-BLADE SHAVERWITH AN APPEALING FEMININE DESIGN

11

12

Curved handle design with soft grip.

Great control for a comfortable shave.

4 assorted sun toned colours to suit your mood

Lubricating strip with aloe vera and vitamin E.

Great smoothness.

Triple-blade shaver with polymeric and chrome covering.

For a close shave.


KEY MARKET DATA

• The female 3-blade segment shows significant growth of +9,8% (1).


• Soleil® Lady delivers a comfortable shave.

Fixed head.

12

BIC® SOLEIL® LADYBLISTER OF 4

BIC® SOLEIL® COLOUR COLLECTIONBLISTER OF 8

STANDARD PACKS


4 BIC® SOLEIL® LADY EU 828 086 3086126636900 03086128280866 10

4 BIC® SOLEIL® LADY EU 828 088 3086126636900 03086128280880 20


8 BIC® SOLEIL®

COLOUR COLL EU920 213 3086123347304 03086129202133 10

FEMALE SOLEIL® RANGE

Contains 4 BIC® Soleil® Lady and 4 BIC® Soleil® Scent

3-BLADE SHAVERPREMIUM GRIP HANDLE

13


KEY MARKET DATA

• The female 3-blade segment shows significant growth of +9,8%(1).


• Soleil® Scent provides an extra smooth shave.

• Floral scented handle for a pleasant experience.

Triple-blade shaver with polymeric and chrome covering.

For a close and extra smooth shave.

Lubricating strip with vitamin E.

Great smoothness.


Great control for a comfortable shave.

Floral scented handle.

Fixed head.

4 relaxing colours to suit your mood

14

BIC® SOLEIL® SCENT®

BLISTER OF 4

BIC® SOLEIL® COLOUR COLLECTIONBLISTER OF 8

STANDARD PACKS


4 BIC® SOLEIL® SCENT® EU 839 924 3086126693552 03086128399247 10


BIC® SOLEIL®

COLOUR COLL EU920 213 3086123347304 03086129202133 10

FEMALE SOLEIL® RANGE

Contains 4 BIC® Soleil® Scent and 4 BIC® Soleil® Lady

3-BLADE SHAVERPREMIUM SCENTED HANDLE

15

Sources : (1) Nielsen - Total Europe 15 countries - Female 4-blade disposable - MAT Dec 2015.(2) Consumer use test - vs BIC Soleil Lady - Oct 2014.

KEY MARKET DATA

• Female 4-blade market shows a growth of +10,6% in value in 2016(1).


• Soleil® Bella Colours delivers a closer and smoother shave(2).

• The unique BIC female shaver with 4 moveable blades and a curved handle with soft grip.


Superior control.

3 sunny handle colours& scented handles!

Suit your mood.

Lubricating strip with shea butter.

Smooth glide.

4 independent spring-mounted moveable blades.

Ultra smooth shave.

Rubber guard bar& pivoting head.

16

BIC® SOLEIL® BELLA COLOURSBLISTER OF 1

BIC® SOLEIL® BELLA COLOURSBLISTER OF 3

STANDARD PACKS


1 BIC® SOLEIL® BELLA

COLOURS® EU944 728 3086123471221 03086129447282 10


3 BIC® SOLEIL® BELLA

COLOURS® EU942 807 3086123468283 03086129428076 10

FEMALE SOLEIL® RANGE4-BLADE SHAVER, MOVEABLE BLADE TECHNOLOGYFOR AN ULTRA SMOOTH CLOSE SHAVE

17

LADY RANGEBIC® TWIN LADY® ..................................................................... 20

BIC® PURE 3® LADY ................................................................. 22

LADY RANGE

LADY

RANGE

03

20

Sources : (1) Nielsen Total Europe 15 countries - volume unit sales - MAT Dec 2016.(2) Nielsen Total Europe 14 countries - Volume unit sales - MAT December 2016.

KEY MARKET DATA

• The 2-blade segment represents 69.6% of the female disposable shaver market in volume(1).


• N°1 Ladies disposable shaver in Europe!(2).

• Pastel coloured handles.

Top quality stainless steel twin blades.

Close shave.

5 assorted colouredhandles.

Fresh and fun look.

Slim head for precise shave

Light and shortpolystyrene handle.

For a great handlingand control. * N

IELS

EN TO

TAL EUROPE 14 COUNTRIES - VOLUME UNIT SALES - M

AT DEC

20

16

FEMALE LADY RANGE

21

STANDARD PACKS

BIC® TWIN LADYPOUCH OF 10GENCOD DESIGNATION EUROPEAN CODE EAN SKU EAN OUTER OUTER

10 BIC® TWIN LADY EU 8079024 3086127500941 03086128079026 20

2-BLADE SHAVER AFFORDABLE & PRACTICAL

22

KEY MARKET DATA

• The female 3-blade segment shows significant growth of +9,8%(1).


• BIC Pure 3 Lady, the n°1 ladies’ choice in 3-blade disposable shavers in Europe(2).

• 3-blade shaver for an efficient shave.

Straight handlewith non-slip ridges.Better handlingand shaving control.

Triple blade shaver technology with polymeric and chromecovering.Close and smooth shave.

Fixed head.Lubricating stripwith aloe vera.Great smoothness.

Sources : (1) Nielsen Europe Total 15 countries - Value sales - MAT Dec 2016.(2) Nielsen total Europe 15 countries - volume unit sales - MAT Dec 2016.

* NIE

LSEN

TOTAL EUROPE 14 COUNTRIES - VOLUME UNIT SALES -

MAT

DE

C 2

016

FEMALE LADY RANGE

23

3-BLADE SHAVER FOR AN EFFICIENT SHAVE

STANDARD PACKS

BIC® PURE 3 LADYPOUCH OF 8


BIC® PURE3® LADY P8 EU 8728731 3086126726991 03086128278733 10

BUSINESS OPPORTUNITY

24

• To reach new customers that do not sell branded one piece shavers.• To answer any promotional opportunity.

These offers will leverage consumption !

- A new recommended selling price point to capture new consumers- A trial offer to leverage impulse purchase


BIC® PURE3® LADY P2 EU 889 702 3086123221642 03086128897026 20

BIC® MISS SOLEIL P1 EU 912 430 3086123298361 03086129124305 20

BIC® SOLEIL® BELLA B1 EU 923 038 3086123363731 03086129230389 10

SAMPLES

25

SAMPLES(NO EAN)

931 623 931 622 888 106

SHAVING

GELS RANGEBIC® SOLEIL® LADY GEL PINK .................................. 28

SHAVING GELS RANGE

SHAVING GELS

RANGE

05

Contains Aloe Vera and Vitamin E

28

Shaving gel

BIC® SOLEIL® GEL PINK150 ML

GENCOD DESIGNATION LANGUAGES EUROPEAN CODE EAN SKU EAN OUTER OUTER

1 GEL BIC® SOLEIL® PINK

150 ML 1 EU

GB / FR / D / I / P

DK & N / S / FIN / GR

PL / RU / SK / AR

8675763 3086126747972 03086128675761 6

FEMALE SHAVING GEL

FOAMS & GELS

SHAVER - Bic · 2018-04-13 · 01. SOLEIL ® RANGE BIC ® MISS ... Sources : (1) Nielsen Europe...

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Transcript of SHAVER - Bic · 2018-04-13 · 01. SOLEIL ® RANGE BIC ® MISS ... Sources : (1) Nielsen Europe...