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Design is not a job, i t is a continuous process.

Passion is not something you do just to make a l iving .

It has to be the way you l ive l i f e i tsel f .

M A G N U S M A R I N A Logo/brand ing/s ta t i on e r y d e s i gn

A D O N I C A Logo/pa t t e r n/packag ing d e s i gn

D E C O D I N G Y Edi to r ia l/ layou t/ in f og raph i c d e s i gn

G N A M M A Logo/id en t i t y/brand ing d e s i gn

A R G E N T Logo/packag ing d e s i gn

C O N T E N T S

O V E R V I E W

C H A L L E N G E

S O L U T I O N

A R G E N T : L O G O / P A C K A G I N G D E S I G N

To design packaging that appeals to young males in a highly established market segment. The personality and look of the perfume should match that of target audiences.

Ambition and drive of a man during important and defining years of his l i f e ar e prime determinants of his personality. Smell also plays a ver y important r ole in shaping up this personality. Ar gent means si lver in Fr ench, the color that r epr esents modern sophistication, style and the contemporar y man.

Ar gent is a men’s fragrance made for the urban modern man. Tar get audience for this fragrance was nineteen to thir ty-two year old males. The fragrance contains base notes of leather and musk, which makes the wear er confident for intimate situations, and the shar pest version of himsel f .

TA R G E T A U D I E N C E M O O D B O A R D

Nineteen to thir ty-two year old malesUrban sophisticates with contemporar y tastes Men who consider gr ooming and appearance importantCar eer driven, entr epr eneurs and outgoing personalit ies

L O G O I N S P I R AT I O N M O O D B O A R D

Urban and contemporar y toneShar pness for confidence and convict ion Shapes and forms which attract male inter estUpward movement showing progr ess and ambition

Pr ess l id spray Paper over board uncoated stock

Inbuilt perfume nozzle

Silver embossed logo

Glossy aluminum emboss

Matte chrome bott le

Silver foi l text

O V E R V I E W

C H A L L E N G E

S O L U T I O N

To captur e an extraordinar y 5 star luxur y experience through branding col lateral. The promise of ser vice, quality and sophistication should translate into ever y piece of stationer y.

Gold foi l on black stock gives a classy and timeless personality to the brand. The logo is inspir ed by top fr ont views of yachts and combining the letter M, which stands for Magnus as well as Marina. The bottom of the logo is kept f loating , synonymous to boats and yachts on water. Probably the best experience at the Magnus Marina is a cruise into endless oceans of luxur y.

Magnus Marina Hotel of f ers unique experiences to its privi leged guests. The hotel is built on a harbor with impeccable views and extraordinar y ser vice. The object ive was to cr eate branding and stationar y for a 5 star hotel , but it developed into a whole new world of sophistication and extravagance.

M A G N U S M A R I N A : L O G O / B R A N D I N G / S T A T I O N E R Y D E S I G N

O V E R V I E W

C H A L L E N G E

S O L U T I O N

Conver ting the appearance of for eign product (China) to appeal for wester n tar get audiences. The packaging should r ef lect honesty and cultural hints of i ts origin.

The concept was to combine Chinese ceramic design and ingr edients of the tea through packaging . A patter n comprising of 12 ingr edients, which form the tea, would make the packaging itsel f . An honest way of saying ADONICA is made fr om these special constituents.

Bojenmi Tea fr om China combines 12 herbs that help incr ease digestion, r educe cholester ol and improves br eathing . This unique method of making tea goes back to 1481 A.D. and is consider ed to be ver y healthy i f consumed ever yday. This product was r ebranded and called Adonica.

A D O N I C A : L O G O / P A C K A G I N G / P A T T E R N D E S I G N

P AT T E R N I N G R E D I E N T S

The ingr edients wer e vectorized in a unique style based on their appearance. ADONICA Herbal Tea is made fr om the fol lowing: Crataegus, Malt, Pharbitis, Pogostemon, Hoelen, Citrus, Alisma, Cassia, Phaseolus, Shen-chu and Raphanus.

Print Ready Die-Line

O V E R V I E W

C H A L L E N G E

S O L U T I O N

To cr eate a brand for a niche market who pr ef er tailor made fashion over mainstr eam. The brand had to be adaptive and r esonate personalit ies of young and ener getic individuals (20-32 year olds).

Cr eating a concept that r ecognized fashion pr ef er ences of young tar get market gr oups. The logo was kept or ganic to accept imperf ect ion and support ideas of embracing dif f er ent cultur es amongst youth. The logo and identity of the brand would r emain constant, however the tone would be f lexible based on color.

Gnamma is a l imited edit ion fashion col lect ive of 4 designers specializ ing in urban fashion, knitwear, men’s formals and accessories such as one of f bags, caps and shoes. The idea was to cr eate a brand which r ef lected young adaptive ener g y of modern day consumers in the fashion industr y.

G N A M M A : L O G O / I D E N T I T Y / B R A N D I N G D E S I G N

C O N C E P T

“Gnamma” is a formation in the gr ound, which col lects rainwater. Water ( fashion) is absorbed easi ly by land (consumers) around it . Gnamma holds its own limited edit ion fashion styles and clothing , which ar e available to people who want it and know wher e to f ind it .

TA R G E T A U D I E N C E M O O D B O A R D

Young adults who take style seriously Limited edit ion clothing is important since it ’s uncommon Creativity, colors, fabric and f i t should be tailor ed to their l ikingAppearance plays a major part of their personality and sel f - identity

D E C O D I N G Y : E D I T O R I A L / L A Y O U T / I N F O G R A P H I C D E S I G N

O V E R V I E W

C H A L L E N G E

S O L U T I O N

To pr esent complex data in compr ehensible infographics. Since the audience for this book was market r esearch prof essionals and people looking for insights into the futur e consumer, the overall look had to be kept neutral.

Color codes wer e used to speci fy dif f er ent sect ions of the infographic book. Since data was extensive, minimal sanseri f fonts wer e used to pr esent information. Black stock and color codes cr eated contrast, which made content stand out.

Decoding Y is an infographic book designed to decipher the enigma generation of Millennials. A Millennial is someone who is cur r ently between 19 to 32 years of age. This generation nearly accounts to mor e that half of the world’s population and is popularly known as Gen Y.

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