Shaun Stafford at The Leasing Foundation Third Annual Conference
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Transcript of Shaun Stafford at The Leasing Foundation Third Annual Conference
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Athlete & EducatorGlobal Spokes Model for Optimum Nutrition & Bodybuilding.com2 x WBFF World Physique Champion
SHAUN STAFFORD
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Why is Health & Fitness
Important?
Look Better control your weight, body-fat levels & shapeFeel Better increase energy levels, immunity & vitality
Live Longer lowered blood pressure, risk of heart disease & diabetesBe More Productive better equipped for mental & physical stress
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Sustainable Health & FitnessSome of the main pitfalls
The Pedestal Effect it is out of reach or unattainable
I’m too busy not enough hours in the day to fit in the extra work
I don’t know what I’m doing there is so much conflicting information
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What is ‘Sustainability’ when it comes to Health & Fitness?
• Sustainability (dictionary.reference.com)
– the ability to be sustained, supported, upheld, or confirmed • Sustain (dictionary.reference.com)
– to keep up, or keep going, as an action or process.
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Revisiting The Pitfalls
The Pedestal Effect
Health & Fitness as a concept is out of reach or unattainable
But Health & Fitness as an ACTION or PROCESS is actually simple and achievable
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“You don’t run a marathon as a 26 mile block… you take it
step by step.” Paula Radcliffe.
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I’m too busy! There are not enough hours in the day…
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Would you skip brushing your teeth in the morning?
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I don’t know what I’m doing…there is so much information out there.
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21 Days to Change Your Life
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21 Days to Change Your Life• The story of Maxwell Maltz: his observation of patients drew him to the
conclusion that there is an adjustment period to changes and new behaviour
• In 1960 he published a book called Psycho-Cybernetics that became an instant hit and international bestseller, and has sold over 30 million copies worldwide
• Whether you believe this concept or not (and there is myriad research supporting both ways) 21 days is a short enough time period to be inspiring, yet a long enough one to be believable
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It’s as easy as brushing your teeth
So if we are going to have a period of time to make a meaningful impact on your health
and wellbeing, let’s break it down into several 3-week blocks
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The Importance of Water
“Our bodies are c.60% water. Water regulates our body temperature, moves nutrients through our
cells, and flushes waste from our body. Our brains are 70% water, our blood is 80% water and our
lungs are 90% water.”Mayo Clinic.
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The Impact of DehydrationInadequate water intake leads to a down regulation of nearly all body
processes and functions on a cellular level. This manifests itself with the following symptoms:
– Low energy & lethargy– Headaches & lack of mental focus– Decreased physical output (both strength & endurance)– Decreased function of internal organs (esp. Heart/ Lungs)
“Over 85%+ of the global population operates in a state of dehydration.”Mayo Clinic
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How much water do I need?
Bodyweight (kgs) x 0.04 litres per day
85kg person x 0.04 litres = 3.4 litres per day
Action & Process: purchase 2 x 1.5l bottles of water every day on the way to work. Better still, order them to work or send someone else out to get them.
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Fuelling your body
On a superficial level, calories & macronutrients
provide a framework to eating
in a way that will fuel your body for a
purpose
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Fuelling Your Body
Both a very complicated and a very simple subject
Calories = Unit of Energy Calorie Baseline = 15 x your bodyweight in lbs
Lose weight = Calorie Baseline – 500kcals per day (weekly deficit of 3500)
Gain Weight = Calorie Baseline + 500kcals per day (weekly surplus of 3500)Stay the same = Calorie Baseline (give or take)
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Macronutrients
Protein, Carbohydrates & FatsFor a balanced diet 3: 2: 1 High Protein, Moderate Carbohydrate, Low Fat 50% Protein / 30% Carbohydrate / 20% Fat
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Watching What You Eat
• The first thing you have to do is get out your phone and do some calculations:
• Calculate your Calorie Need (Calorie Baseline tailored to your goal)
• Calculate your Macronutrients using the following technique…
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Macronutrient Calculations
85kg man looking to lose weight => 85 x 2.2 = 187lbs
187 x 15 = 2805kcals (Baseline) => -500kcals => 2305kcals per day
Protein 2305kcals x 50% (0.5) = 1,152kcals => Divide by 4 to give grams => 288g/day
Carbs 2305 x 30% (0.3) = 691kcals => Divide by 4 to give grams => 173g/day
Fat 2305 x 20% (0.2) = 461kcals => Divide by 9 to give grams => 51g/day
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ACTIONS AND PROCESSES
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Useful ToolsBe Aware of what you are eating on a daily basis
• Look at the back of the foods you buy.• Start using a calorie conscious cookbook to prepare
meals from• Download a food tracker app - plenty around• Do a food diary for 21 days to get a grip with what you
are eating and whether it is helping you to your goals
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Get more active
Fitness does not have to be in the gym… it can be anything you like that raises your heart rate, moves your limbs and strengthens your
body
NHS guidelines suggest c.90mins of “moderate” or c.75mins of “vigorous” cardiovascular exercise per week, in addition to 2 sessions
that strengthen your core, lower and upper body
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The most important thing is that you enjoy yourself - if you enjoy exercise you are
more likely to continue it over time!
Play Tennis, Play FootballWalk to Work, Cycle to work
Join a Gym, Play Golf
Actions & Processes Think about what you might like to do, and then commit to do it
for just 21 days
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If you want a change…
You have to make a change!
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Sustainable fitness IS possible!
Making significant and sustainable improvements in your health and fitness doesn’t have to involve re-inventing the wheel or
a complete regime change!
Make small commitments to yourself that you can action on a day-to-day basis: the small things all add up and will leave
you feeling fitter and healthier in just 9 short weeks
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#SHAUNSTAFFORDFITNESS @SHAUNSTAFFORD