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An Ident is a short little clip, which is played on a channel to advertise it. The point of the

Ident is to make the audience remember the Ident and therefore remember the channel.

TV Idents all have the same basic things, such as: they all last between 30 seconds and 2minutes, they all have a theme like the BBC has the circle to represent a globe.

This is the BBCs first Ident, and as you can see it does havea globe in which is why they have kept the theme the same.Ever since this their motif has been a circle which represents

the world, they have also changed the BBC1 to BBC One this

has helped them as the O of One is being used in the middleof the circle which makes it more audience remember the

Ident more.

This is an example of a Dave Identand we can slightly see that the

people are sitting down having

picnic having fun. This is asuccessful Ident as it helps people

remember the Dave channel. Dave

is owned by UKTV and they hiredRed Bee to rename and give a new

brand Identity to the channel. They

wanted this because they held their

own survey and the results they got back were not good. Therefore they renamed it andbased their Idents on witty banter. This was a success and now the Dave channel is

known around the country.

All Idents are made for a certain channel and there are companies out there that make

Idents for channels, Red Bee is an example of one of these companies and they made the

Idents for Dave. Most channels have Idents but some channels have idents for certain

programmes such as BBC have an Ident for match of the day and they play it beforematch of the day comes on. Most idents have a jingle or a piece of music that the

audience will remember. The BBC idents have the same jingle and so does the Dave

Idents. However some Idents don't always have the same jingle for example the BBCOne Ident for Eastenders doesn't have the normal jingle. The Eastenders Ident doesnt

have the normal jingle because they have used part of the Eastenders theme song used in

the Ident. Idents also have a continuity announcer and they tell the audience what

programme is on next and sometimes they tell us a little about what happens in the nextprogramme. Normally a continuity announcer is a man with a masculine voice. Only a

few seconds is used so that the audience will keep watching. An example of an Ident

would be this:

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The motif for BBC One is the

circle seen here as the men are

arranged in a circle. They alsohave the O of the One in the

centre, which makes it seem like

another globe with in a circle.

The Ident has a jingle and a continuity announcer, the jingle doesn't stop but the volume

lowers a little when the continuity announcer starts to talk. They use this ident to tell the

audience that a football programme is about to start. It also advertises the channel as the

BBC One sign appears and it sticks with the globe idea as the men are gathered aroundthe circle in the middle of a football pitch. All of the BBC Idents take his form because if

there was a different theme for each ident then the audience may not remember it as well

but with one thing that stays the same then it makes it easier to remember the channel.Idents advertise the channel to the audience watching it, and they make the channel stick

in the head of the audience.

This first aired in September 2007.

ITV also made three other Idents in

September 2007; they did this justbecause they thought that they

would have a change with their

Idents. They also made 6 new Identsin November 2006 and they made 4

new Idents in April 2010. This is

showing us that ITV have a lot of

Idents, which they still use themmakes the channel interesting. They also use different Idents when they have certain

programmes are on, and they use them at different times in the day like they use the

fountain Ident in the evening but not during the daytime.

This is another good Ident from ITV1. It also has a jingle it is played over all ITV1's

Idents this then sticks in the audiences mind so if they were to here the jingle then they

would know straight away that it is from the ITV1 Idents. It also has acontinuity announcer, which is telling the audience what programme is on. At the start of

this Ident we see families and little kids playing with bubbles, this could be saying to the

audience that the channel is a family channel. The bubbles then rise up and the ITV signis there. TV Idents give the channel their own brand identity as Dave idents show that

Dave is the home of witty banter.

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However, not all Idents are successful like these ones the odd couple do seem to fail.

Some Idents made may not even make it on to the channel. This E4 Ident didnt make it

on to E4s channel because they got an audience to watch the Ident but the response fromthe audience wasnt good enough for them to put it on to their channel. Idents that are

successful help the channel give itself an brand identity but they are also well know by a

wide audience.

This is an example of an Ident which isn't on E4's channel but on their website. This Ident

has never been on their channel. It starts with sprinkles falling down on to the donut, the

name of the Ident is called sweet, and we can tell its E4 because of the purple used. Wealso know it is E4 because it has the symbol in the top right.

It then comes to another sweet, but this time it is a cake with a sparkler sticking out of it,

this makes it seem fun and exciting. But the colour doesn't seem to match E4's normal

colour. The symbol is in the top right, which is strange for a Ident to do through thewhole Ident as most Idents will show the logo later in the Ident.

Finally it comes to the E4 symbol and it is the same colour of the donut at the start, it alsohas sweets either side of the E4 symbol, which sticks with the sweet theme. E4 idents

don't really have a basic theme like BBC, but they always use purple colours. But the E4symbol is still in the top right even though it is on screen.

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This Ident it slightly weird but wonderful which goes well with the channel, even though

this Ident failed for some reason, it still matched the channels brand identity. All the otheridents match the channel due to the type of proggrammes that the channel shows. E4

show weird and wonderful shows which is why this ident matches their brand identity.

This is an example of an E4 Ident, whichis a success unlike the sweet Ident. In

this Ident it starts with a hotel room and

then the purple starts to come out of

draws and under the bed, the E4 sign

appears. This is am example of E4 being

weird and wonderful, they use the

purple colour like they have done

before.