Shaun Coppard
Transcript of Shaun Coppard
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Managing Complex and Diverse Data SourcesShaun Coppard Manager, Commercial Address Data
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About Australia Post
Australias first postmaster appointed on 25 April 1809.
Federation in 1901 merged six colonial post and telegraphdepartments to Postmaster General with uniform postagerate and service to all of Australia.
1 July 1975 the PMG split into Australia Post and TelecomAustralia.
Late 1990s introduced new sorting equipment through the
$500M FuturePOST program.
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Australia Post Facts and Figures
Deliver nearly 20 million mail articles to over 11 millionaddresses every day
Operate over 4,400 retail outlets
Maintain over 16,000 Street Posting Boxes Second most trusted brand in Australia
Over 4 million transactions for Identity Service clients
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Need for national address dataset
Address is core to
many processes,
products and
services
Processing mail
Redirecting mailAddress Validation
Change of Address
Address CountsAcquisition Mail
AddressReference File
Spatial Dataset
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Building the dataset
Early 1990s
Street Ranges
1-19 and 2-20
Mid 1990s
Populate from
other sources
Electoral Roll,Phone Book
Late 1990s
Delivery staff
validate by
reviewing
reports
Early 2000s
System for
Delivery staff
to maintain
Mid 2000s
Additional
system to
maintain more
attributes
Late 2000s
Replatform to
combine all
systems intoone
1990 2000 2011
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Building a solid foundation
Postcode Address
Delivery Sorting Frame
Address Links Attributes
Address
Management
OLD NEW
Inconsistent business rules One set of rules
Varying processes Standardised national processes
Challenges with quality Quality standard applied & measured
Different terminology/training Thorough training and support
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Addresses how hard can they be?
211 LA TROBE ST
360ELIZAB
ETH
ST
339SW
ANSTONST
198-202 LITTLE LONSDALE ST
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Vanity addressing
516
512
REDFERN 2016
SURRY HILLS
2010
Cleveland St
516 Elizabeth St, Surry Hills 2010 should be Redfern 2016
545 Elizabeth St, Surry Hills 2010 should be 543-551
Elizabe
thSt
543-5
51
336 Cleveland St, Strawberry Hills 2010 should be Surry Hills
336
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Alternate representations
21
3
5
7
9
11
13
15
4
6
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EdwardSt
Albert St
50 Albert St
Official Address:1/50 Albert St
Customer Preferred Address:
1 Edward StLinking addresses:
1/50 Albert StSynonym > 1 Edward St
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Maintaining data using different sources
AddressDatabase
DeliveryStaff
State LandAuthorities
Address
ManagementUnits
Customer
Feedback /Queries
Changeof
Address
Mail
ProcessingAddressLearning
SpatialAnalysis
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Connecting it all together
512
Address
Database
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Applying a quality standard
Policy guidelines and principles to follow
Process ensure all steps are relevant
Procedures situations that dont fit the norm
Data Quality Metrics measure, publish and respond
Governance advice and direction
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Quality levels fit for purpose
Quality level depends of objective
Sort to Delivery Centre Postie Round Sequenced Delivery
Deliverable addresses Completeness
Gazetted Address vs Commonly Used
Supporting products and services
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Data Quality Metrics
Clearly defined
Measurable
Relevant
Controllable Reportable
Data Quality Index - %, Number, Weighting
Measures: Duplication, Accuracy, Consistency,
Completeness, Conformity, Integrity
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Governance
Not about controlling
Setting a vision
Stakeholders from different areas
Keep it real and relevant
Empower them to make the decisions
Set the quality measures and targets
Review policy and process
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Lessons Learnt
Establish a Vision and keep reviewing
Diverse stakeholders with an interest in outcome
Getting scope right link to vision and stakeholders
Challenge the norm
Identify real business benefits
Users and stakeholders will define success
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Are we there yet?
Journey not a destination
Adding quality measures
Review and improve processes
Combining other datasets to build new products andservices
Continually review and challenge