Sharp Future Lab - Part 2

8/9/2019 Sharp Future Lab - Part 2

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JON SUTZ PORTFOLIO

PROJECT TITLE: "FUTURELAB"

CLIENT: SHARP ELECTRONICS (Japan)

DESCRIPTION: Publicly-accessible interactive educational program

PURPOSE: In Japan, it is customary to designate a portion of lobbies in newbuildings to publicly-accessible exhibits and functions

To encourage the public to visit their new world headquarters,Sharp wished to create a high-quality interactive educationalprogram that would profile the origins, present state of, and

futures of a wide range of technologies The program was formatted for laserdisk, and housed in 20

custom-designed kiosks

FEATURES: User interface based on the fictional island of Bensalem, asdescribed by scientist Francis Bacon (1561-1626) in his book"New Atlantis;" the purpose of Bensalem was to facilitateresearch and development into a wide range of subjects

Computer-animated opening sequence of museum-type gallery,

with live actor portraying Francis Bacon, guiding viewer high-lighting achievements of major scientific thinkers through time

A wide range of media, including illustrations, graphics, multi-lingual narration music video photography and computer


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lingual narration music video photography and computer

House 1: "A Journey to the Ocean and the Mountains"

1/A1 The dynamic force of a rushing current and a cascading waterfall.

By the side of a simple dam constructed to interrupt the progress of the water in a ravine, an illustration of

the figure of a researcher of Salomon's House who is adjusting the water wheel.

1/A1/B0/C1 A hydroelectric power plant.

T (TEXT): An introduction to the existing state of hydroelectric power plants and theirconstruction.

P (PHOTO): An aerial photograph of the Number 4 power plant on the Kurobe River.

G (GRAPHIC): Explanatory diagram of the construction of a mid-air type gravitational dam.

A (ANIMATION): An animation explaining the principles of the drop-type hydroelectric power.

V (VIDEO): Nothing.

1/A2 A machine that doubles the force of the wind.

On a hill that seems to have an enchanting view along the oceanfront, the figure of a researcher ofSalomon's House immersed in profound comtemplation and admiring the dozens of windmills.

1/A2/B0/C2 A wind power plant.

T: An introduction to the positive use of the reusable possibilities of wind power.

P: Japan's largest wind-powered plant at Suzu (Shikotan Peninsula).

G: An illustration of a type wind-powered system.

A: An animation of the operating principles of the Lockheed wind-mill.

V: Nothing.

1/A3 Exposure to the strong rays of the sun.


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1/A3/B0/C4/D1 The construction of the solar cell

T: An explanation of the construction of the equipment which is able to achieve power from

natural light.

P: A photograph of the solar battery products made by Sharp.

G: An explanatory illustration of the structure of the solar cell.

A: The principles of the input rays are changed into current inside the solar battery.

V: A representative group of Sharp products using solar cells.


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House 2: "A Journey to a High Tower"

2/A1 Observation of fiery bodies in the sky

On the summit of a lofty mountain, an illustration of researcher setting up a telescopic-like astronomical

observation apparatus while scrutinizing a comet in the sky.

2/A1/B1 The observation of the Andes solar eclipse = corrobative evidence of the theory of relativity.

T: Observation of distorted light rays by the gravitational force of the sun and Einstein.

P: A photograph of Einstein in a lecture scene.

G: A verification schematic of E = MC 2.A: Nothing.

V: Nothing.

2/A1/B1/C1 A solar corona observatory.

T: An introduction to the importance of an astronomical observatory built on a high place.

P: A photograph of the corona observatory at Norikuradake.

G: A picture of the continuous observation of the solar corona.

A: A time series correlation graph of the terrestrial magnetism and the black spots and the corona.V: Nothing.

2/A2 Observation of various kinds of atmospheric phenomena.

In front of an instrument shelter-like observation base, an illustration of a researcher of Salomon's House

who has opened the door and is inspecting the observation apparatus inside.

2/A2/B2 Discovery of a line of discontinuity.

T: Modern atmospheric phenomena observation actualized by the appearance of an airplane.

P: The line of discontinuity as seen from the forefront side of an atmospheric phenomena.

G: A commentary on the low atmospheric pressure proximity and the mechanism generated from


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2/A3 Making the high tower.

The height is half of a mile and at the construction site of the gigantic tower, the researcher of Salomon's

House is looking at a diagram and giving directions to do this or that.

2/A3/B3 The history of high-rise construction.

T: The history behind the challenge of mankind in his pursuit of high-rise construction.

P: A photograph of the Great Ulm Cathedral.

G: Nothing.

A: An animation on how to pile up the stones on the pyramid.

V: None

2/A3/B3/C3 State-of-the-art high-rise construction.

T: An introduction to the current situation of the world's tallest high-rise construction.

P: The Phoenix Tower or the Chicago Sears Tower.

G: A diagram of the technology used in high-rise construction, especially the rigid-frame method

of construction, and so forth.

A: An animation of the method of construction when using tower cranes.

V: Nothing.

2/A3/B3/C3/D2 A look at the future for high-rise construction.

T: A high-rise building of the next generation which will exceed 1000 meters.

P: Nothing.

G: An external view of the super high-rise building conceived by the large construction

companies.

A: The progress of height from the days of the pyramids to the future high-rise buildings.

V: Nothing.


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House 3: "A Journey to the Fields and the Pastures"

3/A1 Large (and small) crops.

Hothouses and experimental buildings are scattered over vast farmlands, and a scene of the researcher

looking up at gigantic crops that reach to the heavens (a giant tomato plant).

3/A1/B0/C1 Super Hyponics

T: Gigantic crops through bio-technology.

P: The super high-hyponics in Tsukuba.G: Nothing.

A: The way to rebuild the type after processing of the embryo within the pure breed.

V: Nothing.

3/A2 Adjustment of growth and maturity.

In the middle of farmlands that are in winter decay, the researcher from Salomon's House looks

up to a vine overburdened with grapes as he holds a wine bottle in one hand.

3/A2/B0/C2 Gibberellin and CCC.

T: The promotion of growth in plants and the retardation in growth.

P: A vast vineyard (a grape-vine trellis).

G: A simple commentary on gibberellin and CCC.

A: An animation of the control of the harvest cycle based on the adjustment of the growth.

V: Nothing.

3/A3 The creation of new seeds.

In a corner of the hothouse, a mandragora-like, very mysterious plant sticks its head forward, and there is


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House 4: "A Journey Inside a Deep Cavern"

4/A1 Excavating a deep cavern.

With a geological map and an engineering construction diagram hanging from his neck, an illustration of

the researcher in discussion with a construction laborer in front of an excavation site.

4/A1/B1 The challenge of the England-France Tunnel.

T: The history and the engineering technology involved in the challenge of the English-France

channel conquest.

P: The opening to traffic of the Dover Channel tunnel (in the 1990's).G: A sectional diagram of the Dover Tunnel, and the transitional progress of construction.

A: An illustration of the advanced excavation of the shield machines.

V: Nothing.

4/A1/B1/C1 An example of an excavation to a great depth.

T: Boring for digging to the center of the earth.

P: The plan to search for Nobayazemuria(?) in an aim to be the world's deepest.

G: An explanation of the xxxx structure by centering on the crust side and the geoido(?) side.A: A display of the plate transfer simulation.

V: Nothing.

4/A1/B1/C1/D1 Neutrino Chamber.

T: Functioning underground to a rockbed, a probing foundation into elementary particles.

P: A scene from the Super Kamiokande experiment.

G: The structure of the super highly sensitive fiber optics.

A: The super nova explosion and the related underground observations from space.V: Nothing.

4/A2 Refrigeration and storage of a wide variety of goods.


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4/A3 The production of man-made metal.

In front of a retort oven held up by the furnace, an illustration of the researcher mixing material while

peeping into a variety of operating documents.

4/A3/B2 The development of alchemy and metallurgy.

T: The change in the chemical history that reaches to metallurgy built on alchemy.

P: A photograph of the rebirth of the Tatara Seitetsu (in Tottori).

G: An image illustration of the holes(?) and "L's"(?) of the aluminum electrolysis method.

A: An animation of the process for electrolysis quality and aluminum electrolysis.

V: Nothing.

4/A3/B2/C4 The birth of a new element.

T: The challenge of discovery from the enbedded cress(?) to the 164 elements.

P: A photograph of the atomic molecule for gold.

G: The cyclical Mende refu and the graphs after that.

A: An animation model of the atomic nucleus of lawrencium.


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House 5: "A Visit to Salomon's House"

5/A1 Artificial Jewels

In front of a huge furnace, taking out a melting pot from inside a high temperature, is the figure of the

researcher opening the lid and taking out a mysterious-looking crystal formation.

5/A1/B1 A singular crystal and multiple crystals.

T: What is crystal and how does crystal form and grow?

P: A photograph of a magnification of the upper surface of a silicon simple crystal.

G: Natural multiple crystals (jewel types) and a silicon simple crystal.A: The growth process of a silicon simple crystal.

V: Nothing.

5/A1/B1/C1 The structure and principles of semiconductors.

T: The methodology involved in the formation of a semiconductor on top of a silicon simple

crystal.

P: A magnified photograph of a wafer with only a lithograph.

G: An image explanation of the basic structure of a semiconductor.A: An explanatory animation of the principles of ON/OFF and the pn joint.

V: Nothing.

5/A1/B1/C1/D1 Future semiconductors.

T: The future of chemical combination hybrid substance semiconductors and optical devices.

P: A magnified photograph of the upper surface of the quantum thin line transistors.

G: An introduction to the characteristics of the post Si various types of devices.

A: An indication of the here and after of Si through the study of curved lines for the DRAM andCPU.

V: Nothing.


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5/A2/B3 Magnetism and magnetic substances.

T: An explanation showing that a conductor can become a magnetic body by a belt of magnetism

around it.

P: Nothing.

G: Graphics showing the attainable range of magnetism.

V: Nothing.

5/A2/B3/C3 The recording of information through magnetism.

T: How is it possible to record information on a magnetic substance?

P: A magnified photograph of the upper surface of a floppy disc.

G: An introduction to the magnetic recording media, like FD's and magnetic tapes.A: An explanatory animation of the magnetic recording mechanism.

V: Nothing.

5/A3 Good air for maintaining health and fitness.

In the middle of an extravagant and comfortable resort-like room, an illustration of the working

researcher of Salomon's House holding an environmental measuring device.

5/A3/B0/C4 Air conditioner.

T: An introduction to the control of air with focus on the main piece of equipment for that purpose--the air conditioner. P:

G: An explanatory illustration of the air conditioner.

A: An animation of the flow of heat and energy inside the air conditioner.

V: A cut of the CF of a Sharp manufactured air conditioner.

5/A3/B0/C4/D2 The principles of the heat pump.

T: An indication into the why concerning the possibility of the control of heat.P: An external view photograph of a heat pump.

G: An application example of the heat pump for an air conditioner.

A: An explanatory animation on the operating principles of the heat pump


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House 6: "Visiting the Perspective House"6/A1 Making a single color light.

On top of a research table, a lens and prism and reflection xxx are lined up, and the figure of the

researcher is operating a laser tube-like light source.

6/A1/B1 Natural light and laser.

T: An explanation of the difference between a single color light and monochromatic.

P: An experimental scene of the illumination of an He-Ne laser.G: An explanatory visual of the sunlight spectral.

A: An explanatory animation of the oscillating mechanism of the laser.

V: Nothing.

6/A1/B1/C1 Optical communication and ISDN.

T: A commentary on how communication will develop in the future.

P: A magnified photograph of an optical switch.

G: An image picture of the services of ISDN.A: An animation showing the typical communication of optical subscribers.

V: Nothing.

6/A1/B1/C1/D1 AD change and the PCM.

T: The methodology behind the digitization of information.

P: Oscillo waveforms.

G: An image of the various types of digitized information.

A: An animation of PCM sampling and quantumization.

V: Nothing.

6/A2 Making light from objects.


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6/A3 Distinguishing between the marks and the lines with the light.

The light from a pocket flashlight-like light source illuminates, an object form is copied on a special

curtain, and in addition a scene of the researcher placing sensitive paper on the back of the curtain.

6/A3/B3 Photography technology and light registration.

T: The topic of light registration technology up to the silver dust photography.

P: A scene of photograph-taking from a very early period (Daguerre's photo shooting etc.).

G: A diagram showing the connection of the light that has passed through an optical lens to the

image figure.

A: A display of a series of operations in a cut model of a single lens reflex camera.

V: Nothing.

6/A3/B3/C3 Facsimiles and optical scanners.

T: Electrical-like optical recording and the birth of the FAX.

P: A photograph of facsimile products of Sharp manufacture.

G: Alexander = Baine (?) and the principles diagram of the automatic electrification recording

telegram.

A: An explanatory animation of the principles of optical scanning.

V: A CF video of color FAX products.

6/A3/B3/C3/D2 The principles of scanning and synchronization

T: An explanation of the basic principles of the facsimile and the television.

P: Nothing.

G: An explanatory diagram of the structure of the cathode ray tube.(Ken to revise)

A: An explanatory animation of a scan and synchronism.

V: Nothing.

6/A4 Apparatus to aid eyesight.

An illustrated scene of a researcher wearing spectacles and observing minute objects after lining up a


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6/A4/B4/C4/D3 The STM and the manipulation of atoms.

T: A peep into the world of atoms----STM.

P: The world's smallest picture (the face of Einstein).

G: Nothing.

A: An animation about the structure of the STM and those principles behind it.

V: Nothing.

6/A5 Making a make-believe distance.

An illustrated scene of an image that is projected from a slide projector through the middle of smoke that is

rising from an incense burner in front of the researcher.

6/A5/B5 The history of image technology.

T: The history of moving pictures from Zotorobe to modern day films.

P: A graph of the Cinemat from Edison.

G: The principles of replay and moving picture recording to films.

A: A dummy replay of the Zotorope moving picture.

V: A single cut of a cinemascope size film.

6/A5/B5/C5 The history of the television receiver.

T: TV topics from Baird to HDTV.

P: Baird's television.

G: An illustration of the Nibor disk.

A: An animation relating the electronic xxx to the shadow mask.

V: Sharp's latest television (CRT).

6/A5/B5/C5/D4 The construction of the color LCD.

T: The structure and principles of the TFT liquid crystal display.

P: A photograph of a Sharp manufacture LCD product.

G: A structural diagram of a liquid crystal display.


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House 7: "A Visit to a Sound Laboratory"

7/A1 Tools that reinforce the sense of hearing.

A gigantic megaphone pressed against an ear, the researcher is attempting to hear the cry of a minute

insect.

7/A1/B1 Hearing aids and Bell telephones .

T: The expansion of voice communication media.

P: Bell telephone receivers.

G: An illustration of the structure of an old hearing aid.A: An animation showing the construction of a voice transmitter/receiver of an electromagnetic

type telephone.

V: Nothing.

7/A1/B1/C1 Modern audio.

T: An introduction to the diversification of audio equipment.

P: Sharp's new and powerful audio products line-up.

G: A graphical presentation of the diversification of media. (Ken to delete/revise)A: A functional correlating animation of the diversity of audio equipment.

V: An audio image film on Sharp (CF).

7/A1/B1/C1/D1 The electrical transformation of voice signals.

T: The principles behind the change into electrical signals of the transmitted air waves.

P: A photograph of a bullet being raised up to a sonic boom.

G: An illustration proving that voice is indeed a wave.

A: An animation showing the process behind the change of voice to an electrical signal.

V. Nothing.

7/A2 Transmission of voice over a great distance.


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7/A2/B3 Wireless telegrams and radio broadcasts.

T: The discovery and use of electrical waves (Maxwell--Hertz--Marconi)

P: Sharp's very first radio.

G: The construction of the transmitter/receiver for radio broadcasts.

A: Morse code and wireless telegram systems.

V: Nothing.

7/A2/B3/C3 The shape of radio broadcasting today.

T: Current state of the art of complex communication media.

P: Radio mobile broadcasting vehicles.

G: The multi-media impact of radio broadcasting (FAX, data communication).A: An animation relating to the AM stereo broadcasting system.

V: Sharp's latest model radio-cassette (QT-C700B).

7/A2/B3/C3/D3 The principles of wireless communication.

T: Communication transmitted by radio waves.

P: Marconi's telegraph, Sharp's cordless telephone.

G: A variety of wireless communication systems.

A: An animation related to mobile cellular system communications.V: Nothing.

7/A3 Imitation of voice.

Facing a machine with an attached drum that looks like a music box, the researcher is trying very hard to

record his own voice.

7/A3/B4 The automatic clerk and the dictaphone.

T: The history of mankind in its challenge to symbolize its languages.

P: A photograph of the first dictaphone.

G: An old illustration depicting the relation to the automatic clerk.


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7/A3/B4/C5 English-Japanese machine translation system.

T: An introduction to machine translation.

P: A photograph of the product, DUET-E/J II.

G: An explanation of the structure of the software for machine translation.

A: An animation showing the progress in English input to Japanese translated output.

V: Nothing.

7/A3/B4/C5/D5 An automatic translation telephone.

T: Future communication in which the language barrier has been broken.

P: Nothing.

G: An illustration of the structure of the automatic translation telephone.A: An explanatory animation of the process behind automatic translation communication.

V: Nothing.


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House 8: "A Visit to a Mathematical House"

8/A1 Tools for astronomy.

With a telescope assembled from an assortment of gigantic lens, an observation scene of the researcher

trying to catch a view of the explosion of a super nova

8/A1/B1 The history of celestial observation.

T: The history of the people who have continued their observations of the forms in the heavenly

bodies.

P: The 200 in reflecting telescope on Mount WilsonG: A history of observation from Galileo's telescope to the VLA.

A: An explanatory animation of the operating principles involved in the radio telescope.

V: Nothing.

8/A1/B1/C1 The Hubbell telescope.

T: Celestial bodies observation equipment in space.

P: Scenes taken off the Hubbell telescope from the Shuttle.

G: Examples of observation successes by the Hubbell telescope.A: The progress made in turning observations from the Hubbell telescope into data transmission

and then processing it.

V: Nothing.

8/A1/B1/C1/D1 Satellite probes.

T: An explanation of the satellites and other spacecraft that probe into deep space.

P: A CG of the Voyager (NASA)

G: An introductory illustration of the various kinds of probes.

A: An introduction to the Mars probe from the Mars Observer.

V: Nothing.


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8/A2/B2/C2/D2 Computers of the future.

T: What will the computers of the future be like?

P: The HAL 2000.

G: An explanation of AI/Fuzzy/H-CUBE and others.

A: An explanatory animation of the recognition and study based on neurons.

V: Nothing.


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House 9: "A Visit to an Engine House"

9/A1 An imitation of a bird's flight.

With a mechanical flying machine in front, the figure of the researcher completely immersed in checking

off the items on his checklist before the flight.

9/A1/B1 The dream to fly in the sky.

T: The history of the people of the past who have yearned to master the sky.

P: Nothing.G: From Icarus to Lili Entaru (?).

A: An explanatory animation of the mechanisms involved in the flight of a bird.

V: Nothing.

9/A1/B1/C1 The history of aircraft.

T: The history of powered aircraft.

P: A creative CG of the Orient Express.

G: From the first flyer to the B-747.A: An explanation of the fluid in the wing section and Belnui's (?) theory.

V: Nothing.

9/A1/B2 The aspiration to explore space.

T: The history of people who had dreams of space travel.

P: Nothing.

G: From Jules Verne to Tweokofski

A: Nothing.

V: Nothing.

9/A1/B2/C2 The history of the development into space.


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9/A2/B3/C3 The history of submarines.

T: The history of mankind and his search into the deep sea.

P: A figure of the Shinkai 6000 taken in deep sea.G: From the Bachiskof to the Shinkai.

A: The relation of water pressure to the advanced degree of diving.

V: Nothing.

9/A3 Imitation of the movements of living things.

Inputting a strong electrical current, the figures of the researchers are testing the machinery equipment

that does imitation in detail of the arm movements of humans.

9/A3/B4 The history of machines and mechanisms.

T: The history of operational machines as they have been developed.

P: The mechanical dolls of Hidatakayama.

G: An image shot of Chabeck's "Robota".

A: An operational animation of the Shuttle's manipulator.

V: Nothing.

9/A3/B4/C4 Factory Automation.

T: A figure of a factory which is highly automated.

P: A scene of an automated production line from Sharp.

G: An explanatory illustration of an automated production line.

A: An explanatory animation of the basic operation of the process robots.

V: An introduction to the Sharp production line.

9/A3/B4/C4/D1 Micro-machines.

T: The world that is opened up by miniature power equipment.

P: A photograph of the microscope of the micro-machines.

G: An explanation of the definition and principles of the micro-machines.


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Sharp Future Lab - Part 2

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Transcript of Sharp Future Lab - Part 2