Presentation TitlePresentation Subtitle

2X.X Positioning Statement

for people who are passionate about home entertainment

Target

Sharp®, the expert in large screen LED TV

Market Position

offers the most choice in large screen LED TVs with the best picture quality

Differentiation

to deliver a viewing experience that’s impossible to match

Benefit

3X.X Picture Quality > X.X Overall

Picture Quality

Our picture quality experts never stop innovating, so what you see is never ordinary. Sharp® picture quality creates a new viewing experience with brightness, clarity, dramatic contrast, and depth of detail that will take your breath away. All from a combination of innovative technologies from Sharp.