Sharing Economy
Transcript of Sharing Economy
In the shadow of the Great Recession and the Occupy Wall St. movement,
ordinary people are re-negotiating their terms with big business. They want to
spend less, do more, and solve problems together. They are the foundation of the
new "sharing economy."
“an economic model based on sharing, swapping, bartering, trading or renting access to products as opposed to ownership”
“The Sharing Economy is an economic model based on providing access to goods and services rather than their outright ownership.” http://www.psfk.com/2012/12/sharing-economy-branding-challenge.html
http://www.stwr.org/economic-sharing-alternatives/financing-the-global-sharing-economy.html
The sharing economy is a broad term used in this report that encompassesthe many systems of sharing and redistribution that exist locally, nationallyand globally–whether facilitated by individuals, states or other institutions. It is concerned with the social, economic, environmental, political and spiritual benefits of sharing both material and non-material resources–everything from time and knowledge to money and natural resources.
“Sharing is to ownership what the iPod is to the eight-track, what the solar panel is to the coal mine. Sharing is clean, crisp, urbane, postmodern; owning is dull, selfish, timid, backward.”
http://www.nytimes.com/2009/03/08/magazine/08Zipcar-t.html?pagewanted=all&_r=0
Wide SharingTraditional Sharing Redefined
Strangers & More By Technology Empowering Peers & Communities
Sharing Economy
http://www.slideshare.net/NESTA_UK/rachel-botsman-purpose-with-profits
PeerProvider &Consumer
Employee to Freelancer
Company
People People People
Proven Reputation and Responsibility through the Platform Provider
Peer(Provider)
SharingEconomyPlatform
2010http://www.ted.com/talks/view/lang/en//id/1037
THE RISE OF COLLABORATIVE CONSUMPTION
2010http://www.ted.com/talks/lisa_gansky_the_future_of_business_is_the_mesh.html
http://www.slideshare.net/jwtintelligence/jwt-10-trends-for-2013-executive-summary
http://www.slideshare.net/jwtintelligence/jwt-10-trends-for-2013-executive-summary
SocietyEnvironment
MoneyTechnology
iSTEMy
1. Idle Capacity: Tool, Time, Space2. Society Value of Social Connection and Local Community 3. Tech: Smartphone, SoLoMo, p2p Platform4. Environment Environment and Natural Resources 5. Money: Save Money, Get Money6. Y Generation
Based on Rachel Botsman’s Concept
Idle Capacity
GENERATION
Y
http://www.stwr.org/economic-sharing-alternatives/financing-the-global-sharing-economy.html
Financing the Global Sharing Economy
http://www.slideshare.net/NESTA_UK/zipcar-frerkmalte-feller
“when measuring carbon emissions, home sharing is 66% more effective
than hotels where as car sharing participants reduce their individual
emissions by 40%.”
http://www.ted.com/talks/lang/en/rachel_botsman_the_currency_of_the_new_economy_is_trust.html
XMe
Analog
Car & House
Money
Y e
Digital Natives
Green & Community
Self-Esteem & Social Value
GENERATION
SHARING ECONOMY
M
http://www.slideshare.net/Zipcar_Inc/millennial-slide-share-final
The Burden of Ownershiphttp://blog.ohsowe.com/2011/04/21/the-burden-of-ownership/
Share
http://www.campbell-mithun.com/678_national-study-quantifies-reality-of-the-sharing-economy-movement
http://www.campbell-mithun.com/678_national-study-quantifies-reality-of-the-sharing-economy-movement
http://www.ted.com/talks/lang/en/rachel_botsman_the_currency_of_the_new_economy_is_trust.html
Re-Imagination
Internet Trends Mary Meeker, KPCBD10 ConferenceMay 30, 2012 http://dthin.gs/LjQTAP
http://www.slideshare.net/kleinerperkins/2012-kpcb-internet-trends-yearend-update
Money
Time
Space
Asset-Heavy Lifestyleto Asset-Light Lifestyle
Music Video Housing Riding Service Textbook Wallet Employment
The End of Offline
http://techonomy.com/2012/11/techonomy-2012-the-end-of-offline/
http://www.slideshare.net/HubSpot/50-mobilefactsdeck62812
LIFE2.0share atoms & life(stuff space time skill)
web2.0share bits
Smartphones/TabletsMobile Internet
SoLoMo
politics2.0
gov2.0
education2.0
(online2Offline)o2O
PARTICIPATEOPENSHARE
POWER TO THE PEOPLE
company2.0economy2.0
economy2.0: sharing economyPeople Local Value
Share
Open
ParticipateSocial Web Long Tail
LIFE2.0
Economy2.0Sharing Economy
Education2.0
Gov2.0
Company2.0
ShareOpen
LIFE2.0
Participate
Mobile Internet As Platform
BITS (MEDIA+SERVICE)+
ATOMS(STUFFS)SKILLSSPACETIME
LIFE STYLE
Collaborative Lifestyles
Product Service
Redistribution Markets
http://www.collaborativeconsumption.com/the-movement/snapshot-of-examples.php
http://cargocollective.com/emilytuteur/Thesis-OURS
http://techcrunch.com/2011/06/05/will-airbnb-ever-be-the-airbnb-for-x/
Will Airbnb Ever Be "The Airbnb For X"?
AIRBNB CHIEF PRODUCT OFFICER JOE GEBBIA, CTO NATE BLECHARCZYK, AND CEO BRIAN CHESKY
TURNING SPARE ROOMS INTO THE WORLD’S HOTTEST HOTEL CHAIN
http://www.slideshare.net/ThiagoPaiva/airbnb-12210879
Fantastic Four +1
http://techonomy.com/2012/11/collaborative-consumption-and-the-sharing-economy/
Staying with Strangers: Hostels, CouchSurfing, AirBnB, StartUpStay, and More
http://www.thetravelingadvisor.com/2012/12/02/hostels-couchsurfing-airbnb-startupstay/
http://www.slideshare.net/fred.zimny/thenewsharingeconomy
http://www.slideshare.net/NESTA_UK/rachel-botsman-purpose-with-profits
http://www.slideshare.net/NESTA_UK/rachel-botsman-purpose-with-profits
1. DON’T BE SCARED OF PROFIT
2. THINK MORE CRITICALLY ABOUT WHAT’S IN IT
FOR THE USERS OFFERING THEIR ASSETS TO BE
SHARED.
3. THE MEDIA LOVES A CASE STUDY
4. WORK OUT YOUR MODEL OF REGULATION
5. BE MORE ORIGINAL
http://www.brw.com.au/p/sections/fyi/tips_for_collaborative_consumption_safW8q1Brub8BKFLFKdjXM
Five Tips for Sharing Economy Start-Ups
http://www.campbell-mithun.com/678_national-study-quantifies-reality-of-the-sharing-economy-movement
http://www.ted.com/talks/lang/en/rachel_botsman_the_currency_of_the_new_economy_is_trust.html
Social Profile
Social RelationshipSocial Activity
@frank
Review and Ratings
Trust between Strangers
Based on the belief that people are inherently trustworthy.
http://www.slideshare.net/Mickipedia/building-trust-online-sharing-stuff-offline
Paul Zak: Trust, morality -- and oxytocinhttp://www.ted.com/talks/paul_zak_trust_morality_and_oxytocin.html
•Trust is innate •Trust important to happiness and well- being •Trust essential to connected, safe communities. •Correlation between trust and economyhttp://www.slideshare.net/Mickipedia/building-trust-online-sharing-stuff-offline
http://www.ted.com/talks/lang/en/rachel_botsman_the_currency_of_the_new_economy_is_trust.html
http://www.ted.com/talks/lang/en/rachel_botsman_the_currency_of_the_new_economy_is_trust.html
http://www.ted.com/talks/lang/en/rachel_botsman_the_currency_of_the_new_economy_is_trust.html
In the 20th century, the invention of traditional credit transformed our consumer system, and in many ways controlled who had access to what. In the 21st century, new trust networks, and the reputation capital they
generate, will reinvent the way we think about wealth, markets, power and personal identity, in ways we can't yet even imagine.
Value of Your Reputation Capital
http://www.ted.com/talks/lang/en/rachel_botsman_the_currency_of_the_new_economy_is_trust.html
http://www.ted.com/talks/lang/en/rachel_botsman_the_currency_of_the_new_economy_is_trust.html
Reputation
Life Trust Graph Your Reputation + Trust of Relationship
over Your Social GraphRelationship
Trust
http://francesca-sp.tumblr.com/post/25791124733/facebook-portable-identity-system
Facebook – a portable identity system for the sharing economy?
Online Social Graph of facebook
Life Trust Graph for Sharing Economy
bits
atoms & lifestyle
identity
reputation
bits
Price
Quantity
SupplyDemand
P1
Q1
Supply+
Share
Q2
P2
Sharing Economy
Consumer’s benefit
Producer’s benefit
Not Measurable by the Traditional Economy
Own
Own & Share
Sharing Economy
Shared Access
Individual ExclusiveOwnership
Access
Own vs. Share & Access
BitsAtomsSkillSpaceTimesLifeStyle
Money(Economic Value)
Social Value
SocialCurrency
communityenvironment
share
local
care
reputation
trust
http://www.emergence.cc/wp-content/files/FOM_infographic_1280x1811.png
Economic Value
Social Value
ProfitOrganizations
Non-Profit Organizations
Economic Value Social Value+
SharingEconomy
Companies
Measure the Economic Value“the clothesline paradox”
http://www.slideshare.net/timoreilly/the-clothesline-paradox-and-the-sharing-economy-pdf-with-notes-13685423
ANABADAin Korea, 1988
아나바다공유경제의 원조.IMF 사태 이듬해인 1998년 등장한 대한민국 국민들이 불필요한 지출을 줄이자고 만든 운동으로 '아껴쓰고 나눠쓰고 바꿔쓰고 다시쓰고'의 준말
SHARINGECONOMYK O R E A
home
book
guide
space
car
city
clothes
sopoong
funding
tools
september 14, 2012 @josanku
child care
skillexperience
•자원의 활용성 극대화•신뢰관계 확대•공동체 복원•일자리 창출
•도시경제 활성화
SHAREC I T Y
SEOUL
http://www.slideshare.net/josanku/share-city-seoul-14380936
* 1.Connect People through Online Social Connection. 2. Share Space. 3. Keep the Offline Social Connection.
Social Stay* Marketplace
BIG Shift to Sharing Economy
Idle Capacity
MeIndividual Ownership
GlobalCentralizedCompetition
CompanyAdvertising
MoneyConsumer
Credit/Regulation
WeShared AccessLocalDistributedCollaborationPeopleCommunity+ Value+ Micro EntrepreneurReputation
sustainability | sharing economy
“meet the needs of the present without compromising the ability of future generations to meet their own needs"
society environment
economy
magic | sharing economy
• Money: Local Economy: 수익창출, 지역경제 활성화• Community: 지역공동체 결속 및 활성화• Environment: 환경문제 해결과 자원절약• Job Creation: 고용창출. 누구나 경제활동 •Trustful Society: 신뢰사회 구축. 나눔과 배려의 행복• Innovation: 소유로부터 공유 기반의 혁신 기폭제• Welfare : 경제적이고 보다 풍요로운 삶
Banefits
Own Less, Live More
http://www.youtube.com/watch?feature=player_embedded&v=L8YJtvHGeUU