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Sharing Economy
@josanku
o2O life2.0
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18 17 10 11
BOOK HOMES KOREA
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18 17 10 9.6
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1990 2010 2025
O2o +o2O O2
Offline atoms
online bits
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Networked Society Technologies: SoLoMo Empowered People
Google Apple Facebook Amazon
o2O
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Why Software Is Eating The World WSJ, 2011- By Marc Andreessen
online2Offline
BOOK HOMES KOREA
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The End of Offline
http://techonomy.com/2012/11/techonomy-2012-the-end-of-offline/BOOK HOMES KOREA
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http://techonomy.com/2012/11/collaborative-consumption-and-the-sharing-economy/
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The Networked Society
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IoEinternet of everything
people
things
dataprocess
cisco: goo.gl/udGkYd
1996
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InvisibleInternet
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Technologies Rule the World
BOOK HOMES KOREA
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. - ///Internet web2.0
2013~
2005~
1990~
online2Offlinemobile Internet
disruptive technologies
L I F E 2 . 0BOOK HOMES KOREA
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Internet Trends Mary Meeker, KPCB D10 Conference May 30, 2012 http://dthin.gs/LjQTAP
$36+ Trillion
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Economy 2.0
Education 2.0
Manufacturing 2.0
LIFE 2.0
web2.0
!Atoms, Space, Time, Money, Skill, Experience
Bits
Mobile Internet Technologies
o2O
BOOK HOMES KOREA
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;
(
;(
EconomySharing
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The Sharing Economy “A social and economic system, driven by the empowered people,
that enables the sharing of assets, transforming how we produce, consume, finance, and learn”.
“소유 대신 공유 중심의 시민 주도형 경제활동 및 사회현상이다. 일상 생활에 필요한 공간, 기능, 물건, 돈을 포함한 모든 가치를 대상으로 한다. 일반 시민이 경제의 주체로서 생산, 소비, 금융, 학습 및 생활 방식에 엄청난 혁
신을 일으키고 있다.
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SHAREOWNOWN
+ SHARE ACCESS
Ownership to Shared Access
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Of/By/For the People Empowered
CONSUME ACCESS
CREATE
DISTRIBUTE
VALUE growing
Economy2.0, People Economy, Democratization of Economy, Distributed Economy, Collaborative Economy(Jeremiah), Collaborative Consumption(Rachael), Access Economy,
Circular Economy, p2p Economy, Peer Economy, Experience Economy, Shareconomy(Neal), Sharenomy(SanKu)
Share
Shar
e
Shar
e
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Of/By/For the People Empowered
BOOK HOMES KOREA
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Hierarchical Market Flat Network
Market to Network
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Identity
Reputation
Identity
Reputation
TRUST network
Reviews Referrals Socail activity Social relationship Online behaviors Transaction history Financial credit
Insurance Escrow
Emergency support
Identity verification Credit card
Trust Between Strangers
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http://www.ted.com/talks/view/lang/en//id/1572
Reputation Capital
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The age of property will end, instead will enter the age of access. - Jeremy Rifkin, 2000 2000
Pay as you live
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valuesenablers
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Economy
SocietyYEconomy
Asset-free Lifestyle
SNS & Technology
Planet
Convinience Choices Affordability
Enablers
Easy, Efficient, Trust
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NOT PROFIT
BOOK HOMES KOREA
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Money = Happiness ?
BOOK HOMES KOREA
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The wealth of the richest 85 people in the world = The wealth of half the world’s population, 3.5 Billion people
Economic Inequality
BOOK HOMES KOREA
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1% 99%
Capitalism Sharing Economy
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communityBOOK HOMES KOREA
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caringBOOK HOMES KOREA
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Hyper Production Hyper Consumption
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planet
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5%
95%
45%55%
Ownerhip + Sharing
5%x 9
Money Friendship Environment Community
Money Time Choice Friendship
1=9
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http://www.ellenmacarthurfoundation.org/business/reports/ce2012
Recycling and Sharing
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Sharing Economy Economic Logic: Turn Idle Capacity to Value
BOOK HOMES KOREA
Idle Capacity
Owning Sharing
Value
ME WE
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SustainabilityEnvironment
Society
Economy
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SW
Asset-light Lifestyle LaaS: Life as a Service Cloude Lifestyle
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Variety of Choices
Choices
Poup
ular
ity
New Choices by Sharing ho
tel
inn
home
gallery
boatcabin
hano
k
castle
BOOK HOMES KOREA
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TIME
+
BURDEN of Ownership
Acqusition Use Post-Use
JOY of Ownership
JOY of Sharing
Owner’s Joy of Sharing
Share
BOOK HOMES KOREA
Mobile lifestyle Abundance of opportunities to acquire Rapid obsolescence. Short lifecycle Depreciation of value Maintenance cost
By Aldo de Jong, Claro Partners
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<=>own����������� ������������������ less,����������� ������������������ live����������� ������������������ more
http://youtu.be/L8YJtvHGeUU
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Y generationBOOK HOMES KOREA
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“No, you weren’t downloaded. You were born”
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We Empowered TogetherBOOK HOMES KOREA
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A 15-Year-Old is Developing a 3D Printer That's 10 Times Faster Than Anything on the Market!
BOOK HOMES KOREA
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• Customers are becoming: • Sellers • Producers • Distributors • Lenders • Teachers
• Customers are beginning to act like: • Hotels • Restaurants • Transport operators • Manufacturers • Banks • Universities http://www.slideshare.net/speed101/the-rise-of-the-sharing-economy
Consumers Shift
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valuesmore
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By Dr. Kyutae Lim http://www.huffingtonpost.kr/kyutae-lim/story_b_5538351.html
Industrial Economy
Sharing Economy
More Effective
Boost Economy More Efficient and Sustainable
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Expensive Intermediators
Efficient, Transparent, Value
Companies Consumer
I You
We
Trusted Network From Hierarchical Market
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New Businesses Emerging
BOOK HOMES KOREA
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Sharing Economy
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•Usage based •Rental •On-demand •Freemium •Subscription •Membership usage •Try-and-buy
Business Models
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방 등록 및 지원 방 검색
예약과 지불 (사용료 + 서비스료)사용료
숙박 서비스
평가 (여행객)
평가 (숙소 및 주인자)정보.지불.신뢰.안전
서비스료
주인장 여행객
공유 플랫폼
SNS
프로필, 관계, 평판정보
Business Model: Home Sharing
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Price
Quantity
SupplyDemand
P1
Q1
!+ Share
Q2
P2Producer’s benefit
Consumer’s benefit User’s Benefit (More Choices, Lower Price)
New Market with Sharing
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Boost Local Economy
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Purpose Consumption
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Ownerhip + Sharing
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Choice Money Friendship Local culture
Money Friendship Environment Community
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http://www.ted.com/talks/view/lang/en//id/1572jobs
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New Types of Jobs and Employments
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Offline Sharing offline trustonline trust
Social graph Trust graph
Strangers Friends
Trustful and Safe Community
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Offline Trust Graph
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Socail Innovation
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Issues
Sharing
Solutions
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Economic Value
Social Value
CompaniesNon-profit Organizations
Sharing Economy Startups
Economic Value Social Value+
Social Statups Creating Social Values
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The Networked and Flat Society
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Transformation to Sharing EconomyMe
Individual Ownership Global
Centralized, 1% Competition
Company Advertising
Money, Capital Consumer
Credit, Regulation
We Shared Access Local Distributed, 99% Collaboration People Community + Value + Micro Entrepreneur Reputation, Trust
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10 Principles of the Sharing Economy 1. 접근 Access: 개인(Me)의 배타적 소유에서 상호(We) 공유를 통한 접근으로의 변화 2.생활방식 Lifestyle: 필요할 때 필요한 만큼 사용하는 Asset-free 생활 방식을 가능하게 함. 경제적 이점, 다양한 선택, 소유의 부담 없음
3.지구 Planet: 공유를 통한 유휴 자원의 효율적 활용으로 지구와 환경을 보호 4.네트웍 Network: 계층적 시장 구조 대신 수평적 네트웍 기반의 효율적인 직거래와 지속적인 관계 유지
5.신뢰 Trust: 처음 본 사람들 간에도 거래가 가능한 신뢰시스템을 바탕으로 함 6.기술 Technologies: 혁신적 기술과 서비스를 활용하여 쉽고, 편하고, 효율적인 공유가 가능함. Social, Local, Mobile, 3D Printer, Bitcoin, Mooc 플랫폼 등.
7.지역 Local: 자본 중심, 기업 중심, 글로벌에서 시민, 공동체, 지역 중심으로 전환 8.가치 Values: 경제적 가치와 더불어 사회적 가치(환경적 가치 포함)가 공존으로 지속 성장 가능한 모델
9.시민 People: 소비자였던 일반 시민이 생산과 유통에도 적극 참여하는 시민 중심의 경제. 온라인의 'Sharing Natives' 였던 Y 세대, 미레니엄 세대가 주도함. 시민의 역할과 힘이 더욱 커감. Power to the People
10.변혁 Transformation: 기존 경제의 효율성을 높이고 새로운 경제 및 사회 가치를 만드는 경제 및 사회적 변혁임
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Speed Bump, Serious Regualation, Tax, Incumbancy, Privacy, Trust
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http://www.flickr.com/photos/francisjimenezmeca/7051684437/sizes/l/in/photostream/
magic!local����������� ������������������ economy����������� ������������������ community����������� ������������������ jobs����������� ������������������ green����������� ������������������ trust����������� ������������������ &����������� ������������������ securit
y����������� ������������������
welfare����������� ������������������ innovation
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BOOK HOMES KOREA
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two days
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my wayBOOK HOMES KOREA
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Disrupt Airbnb by 2017
Offline Facebook
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http://blog.daum.net/_blog/BlogTypeView.do?blogid=0RbSf&articleno=113
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BOOK HOMES KOREA
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Hanokstay
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Seoul BizstayFor Business Trip to Seoul
29 x 100 + 100 = 3,000 RoomsBOOK HOMES KOREA
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Positioning
Open
Chain, Vertical
Solution Meta Platform
QUALITY: Focus Local Speed Price
Host Services
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OSTGuest Services
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TaoBao
eBay may be a shark in the ocean, but I am a crocodile in the Yangtze River. If we fight in the ocean, we lose–but if we fight in the river, we win. Jack Ma, 2005
GlobalLocal
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US EU AU
One Stop Travel Focus Local Speed 2017
KR only
Speed
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StrategyFocus
Local
Speed
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Price
QUALITY
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Services
http://stagetest.kozaza.com/rooms/1002769
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Stay
See
Eat
Shop
Travel DataDo
Stay + Eat See Shop Do
One Stop Travel
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ownership 2 access
online 2 Offline
manufacturing 2 leasure
disruption
kozaza opportunitiesBOOK HOMES KOREA
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Proven Markets: Opening and Timing Home Sharing, Host Support, TravelTech(OST), Sharing Economy Entrance Barrier, Experience, and Brand Ready to Do Marketing
Value Proposition
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TravelTechOSF
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teddisrupt Car, Taxi!Hotel!University!Bank!Factory!Restaurant!Telco!GovernmentBOOK HOMES KOREA
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http://www.whiteboardmag.com/short-fuse-big-bang-4-ways-that-digital-disruption-will-change-your-industry/
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http://graphics.wsj.com/billion-dollar-club/
hometransportation
money
Sharing Economy!$ 32 Billion
The Billion-Dollar Startup Club
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http://www.whiteboardmag.com/short-fuse-big-bang-4-ways-that-digital-disruption-will-change-your-industry/BOOK HOMES KOREA
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Shar ing Economy KO R E A
home
book
guide
working space
car
city
clothes
sopoong
funding
tools child care
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>
$18.2
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User’s Wow Experience: Growth Hacking
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http://www.slideshare.net/MarketRevolution/shsu-sharing-economy-collaborative-consumption
Evolution & Positioning of Transportation
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Car Manufacturing to Mobility Services
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http://www.collaborativeconsumption.com/2014/06/25/collaborative-economy-services-changing-the-way-we-travel/
Asset-light Business
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BOOK HOMES KOREA
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new gameBOOK HOMES KOREA
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http://www.economist.com/news/technology-quarterly/21572914-collaborative-consumption-technology-makes-it-easier-people-rent-items
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http://www.slideshare.net/jeremiah_owyang/the-future-of-business-models
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Brands achieve Resiliency by collaborating with the empowered people for shared value. - Jeremiah Owyang
http://www.slideshare.net/jeremiah_owyang/the-future-of-business-modelsBOOK HOMES KOREA
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Sharing Economy
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http://www.slideshare.net/jeremiah_owyang/the-future-of-business-models
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!
•Partnerships •Investment •Business model reinvention •Tapping into the crowd
(crowdsourcing)
Get Involved in Sharing Economy
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Companies in Sharing Economy
http://www.slideshare.net/jeremiah_owyang/the-future-of-business-models
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Value Chaine of Sharing Economy
http://www.slideshare.net/jeremiah_owyang/how-brands-are-leading-the-collaborative-economy
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http://www.slideshare.net/jeremiah_owyang/the-future-of-business-models
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http://www.slideshare.net/jeremiah_owyang/the-future-of-business-models
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Case Studies
http://www.web-strategist.com/blog/wp-content/uploads/2014/04/timeline12-3.jpgBOOK HOMES KOREA
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Sharing Economy Partnership Examples !
• PMarriott and Liquid Space • Google and Lending Club • BMW and ParkatmyHouse • GM and RelayRides • Ebay and Patagonia • GE and Quirky • Philips and Indiegogo • Walgreens and TaskRabbit • Western Union and Airbnb • Home Depot and Uber • Kelly Services and oDesk • DHL and MyWays • Uniliver and Carrotmob • Lufthansa and Home Exchange (pley, renting lego sets) • Groupon (collective buyers power) French Post (digital identities for
registered letters) • Quirky (user-submitted ideas to the company via virtual platforms) • Starbucks (crowdsourcing design) • Dell (crowdsourcing product specifications) • Google Helpouts (skills sharing)
BOOK HOMES KOREA http://www.slideshare.net/speed101/the-rise-of-the-sharing-economy
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Examples from Big Companies Tapping into Sharing Economy
!
• Virgin Atlantic (sharing luggage space) • Lego (pley, renting lego sets) • Groupon (collective buyers power) • French Post (digital identities for registered letters) • Quirky (user-submitted ideas to the company via • virtual platforms) • Starbucks (crowdsourcing design) • Dell (crowdsourcing product specifications) • Google Helpouts (skills sharing)
BOOK HOMES KOREA http://www.slideshare.net/speed101/the-rise-of-the-sharing-economy
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transform
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kozaza, offline facebook
web2.0 Social Graph
life2.0 Life Graph
Life Sharing Platform
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즐겁게
세상을
이롭게
!
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WE
WE
thank
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BOOK HOMES KOREA
BOOK HOMES KOREA
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BOOK HOMES KOREA
Thank You!