ShareSquare Tear Sheet Overview & HTML5 Web Apps
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Transcript of ShareSquare Tear Sheet Overview & HTML5 Web Apps
ShareSquare http://[email protected]
• Physicalworldhyperlink:“onescan=oneclick”• Pullmarketing–discovery,directresponse,leadgeneration,
sweepstakes,distribution• Connectstheofflineenvironmenttoaninteractiveonlineworld
• Tippingpoint=~100MMsmartphones(US)• ~50MMscanningappsinstalled&counting(US)• QRCodesuserawareness10-14Xhigherthan1-yearprior
(GoogleTrends)• SoLoMoWorld–Social,Local,&Mobilebehaviorsdominate• Not“thepanacea”ofmarketing,rather,QRCodesarean
effectivetoolinthemarketingmixbasedontheendobjective
• Create,Communicate,Curate,&Convertfromoneplatform• Presentation–HTML5webappexperience:video,pics,
share,instantwin,email,&more• Built-inanalytics• Optimize&changecontentinseconds,notdays• FlatPaymentPlans–nosetupfees,nohostingfees,no
scanningfees,nodatatransferfees• DownloadMusicandApps
• Rewardengagementwithavaluableoffer–Remember,it’snotthepathbutthedestinationthatmatters(exclusives,free“stuff”,sweeps,etc.).
• TheMessageMatters:Alwaysincludeacalltoaction–“Scantogetexclusivecontent”,or“Scantowin”,or“Scanforthepromo”,etc.
• BeNovelbutalwaystestpriortodeployment.• BeMindfulofYourMedium:providevaluebeyondthecode&
besuccinct.Segmentuniqueoffersintoseparatecallstoaction• Educate:additionalcopyrecommendedonhowtogeta
scanningapporhowtousetheURL
WhatareQuickResponse(QR)Codes?
WhyNow?
How?TheShareSquarePlatform
BestPractices
ScanforexclusiveAccess!
shsq.re/v1
ShareSquare http://[email protected]
Absolutely!Wehavemanyclientstakingthisapproach.Youdon’tloseanyfunctionality—you’llstillhavevideo,pictures,email,etc.
Discoverymadeeasy:UseyourSEMbudgettoimproveresultstopromoteyouruniqueshortURL
Yes!YoucanusetheHTML5Webappasanalternativeorcomplimenttoanativeapp.
Yes!Dropinonelineofcodetoyourwebsiteandmobileuserswillberedirectedtoyourapp.
Yes!AnotherbenefitofusingourplatformistheshortURL,whichwouldallowyoutoleverageyourSEMbudgetandsimplifydiscoveryatareducedcostasopposedtopromotinganativeappinmultiplestorefronts.
Yes!OurpremiumplansallowyoutouseyourowndomainsbysettingoneCNAMErecord-e.g.m.awesome.com.
Yes!OurEnterpriseaccountallowsfullcontrolofthe300x50bannerintheapp.Youcanturnitoff,adservethroughAdMoborAdSense,orrun“house”adpromotionswithoutboundlinks.
Yes!WeofferanInstantWinmoduleandourEmailMemodule.InstantWinidentifieswinnersautomaticallybasedonscansandyourpresetnumberofprizes.Emailmewouldallowforrandomwinnerselectionswithannouncementssentviaemail,Twitter,Facebook,orsomeothermeans.Bothoptionsaregreatleadgenerationtools.
Yes!Youcanenable“LikeLock”whichcompelsusersto“Like”youonFacebookpriortoviewingcontent.Also,youcanpre-populateFacebookandTwittermessages.AndyoucanembedyourTwitterstreamintotheapp.
CanIjustusetheHTML5WebAppwithouttheQRCode?
IfIdon’tneedaQRCodeCampaign,shouldIstilluseShareSquare?
CanIusetheHTML5webappasanalternativetoamobilewebsite?
IsyourshortURLindexedbysearchengines?
CanIcreatemyown“branded”URL?
Isthereawaytoadvertiseintheapp?
CanIrunacontestorsweepstakes?
CanIgeneratemoresocialactivity?
FAQScanforexclusiveAccess!
shsq.re/v1
CustomizetheBannerAd
GenerateSocialActivitywithLikeLock