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SharePoint Ensuring Relevant Content
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Transcript of SharePoint Ensuring Relevant Content
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8/12/2019 SharePoint Ensuring Relevant Content
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Ensuring Relevant Content
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Ensuring Relevant Content
1. How many users will the content impact?
2. How does the content support our culture?
3. Is it an improvement/correction to content that maintains its value?
4. How critical is the content to the organization?
5. How confidential or proprietary is the content?
6. How is the content related to achieving business goals?
7. Does the communication influence business processes? How ?
One of the greatest challenges to a
corporate intranet is too much
unnecessary, inaccurate, untimely
and disconnected content.
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Content Development Basics
User Behavior
Providing interactive web pages
Readability Basics
Using PDF Files
Body Text Basics
Tagging
Consistent look & feel
Content
Development3
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Content Development
User Behavior
Moving from attaching docs to providing interactive web pages
Readability Basics
Using PDF Files
Body Text Basics
Tagging
Consistent look & feel throughout ER
Content
Development
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Content Development
Users read only about 20% of the words on a web page
90% wont scroll to full length of page
Novice users dont hunt for clickable items, wont searchpatiently using navigation
Majority of users will scan rather than read page content
Eyes are drawn by visuals and movement
User Behavior
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User Behavior
Know Your Readers
Are they torn between many
different distractions?
How do they read?
Intentional Reader or Scanner?
Do they want to interact with you?
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Ensuring Relevant Content
1. How many users will the content impact?
2. How does the content support our culture?
3. Is it an improvement/correction to content that maintains its value?
4. How critical is the content to the organization?
5. How confidential or proprietary is the content?
6. How is the content related to achieving business goals?
7. Does the communication influence business processes? How ?
One of the greatest challenges to a
corporate intranet is too much
unnecessary, inaccurate, untimely
and disconnected content.
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Ensuring Relevant Content
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Providing Interactive Web Pages
Providing Interactive Web
Pages
Moving from simply attaching docs to providing
interactive web pages
User experience needs to be more web page driven
If you do attach docs:
Should be forms, legal documents (in pdf format), etc
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Readability Basics
Avoid
ALL CAPSchanges word shape
Underliningcuts off bottom of words, indicates links
Long sentences/paragraphscreated fatigue and
abandonment
Jargonfrustrates, confuses readers
Long, uncommon wordsslows readers, reduces
comprehension10
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Readability Basics
Do:
Write for the user
Follow established style and
standards
Use visuals appropriately
Be strategic and proactive
When using numbers: Use digits, not letters
Use a combination for very large numbers
(17 billion)
Spell out numbers not representing specific
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Readability Basics
First 2-3 words count most
Use subject and verb - Active voice whenever possible
Few than ten words - No more than two lines
Specific and highly descriptive words
Applies to subtitles too
Great Headlines(titles)
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Easing User Fatigue
Bullets
Fragments rather than whole
sentences
First 2-3 words matter most
No more than 2 lines per bullet
Only one new idea per bullet
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Easing User Fatigue
Visuals Help
Photographs
Illustrations
Icons
Video
Eliminate / Reduce
use of animation
Why animation
is a no-no
When animation is used
on a view with content,
the users eye is
continuously distracted,
reducing readability
dramatically.
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Using Visuals
Do:
Use only visuals that contribute to comprehension
Eyes draw and guide attention
Use visuals sparingly and strategically
Use only approved images
Optimize for the web 15
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Using Visuals
Dont:
Use continuous animations
Use images that dont add value to the text
Misrepresent yourself or someone else in a visual
Use images that might conflict with policy or the
Code of Conduct
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Doing Great Video
Audio is most important
Keep it short: 2-3 minutes
Use one landing page for each video to:
Include related links, transcript of audio and a place to
rate/comment on the video
Incorporate call to action in video
Keep it simple
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Links
First 2-3 words count most
Distinctive, descriptive words
Use words that set an expectation
Never use click here in text
Avoid creating too many links in one block of text
General Rules
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Using PDF Files
Security of text or images is required
Content intended to be printed rather than usedon screen
Content requires interactivity, but wont be put
into web format
Use PDF Files when:
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PDF vs Web Part or Page
PDF Web Page, Web Part , CMS
Secure Easily repurposed
Better for printing Easily tailored
Some searching & linking Requires good security
Requires app launch Easy to tag
Too much scrolling Quicker to update
Harder to update Navigation aids use
Large file size Automated workflow
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Body Text Basics
Page templates
Text Styles
Headers
Text Size Spacing
Paste text only
Bullets
Body Text Basics
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Tagging
Business Keyword Search at the Page Level.
Keyword tags are keywords and phrases that your
customers are likely to use when they search for your
page.
A keyword phrase can be between 5 and 10 words.
Commas or spaces must separate words and
phrases.
Note It is important that you create meta tags that
are unique to each page of your site.
Keyword Tags
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Wrap Up
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Wrap Up
Thanks for attending!
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