1 June 2017 @Freshfel @COPACOGECA

Shared Platform Commitment Social media campaign #FruitVeg4You

Presentation for the meeting of the

EU Platform on Diet, Physical Activity and Health

1 June 2017

1 June 2017 @Freshfel @COPACOGECA

#FruitVeg4You

• Freshfel and Copa-Cogeca joint commitment for the EU Platform.

• Idea started to launch a Social Media campaign.

• To raise awareness and to promote the consumption of fruits and vegetables.

• The hashtag used will be #FruitVeg4You.

• Main Social Media platforms used are : Twitter, Facebook, Instagram and LinkedIn

1 June 2017 @Freshfel @COPACOGECA

1 June 2017 @Freshfel @COPACOGECA

The campaign

• The Social Media campaign will share content from our members, as well as created content, facts and figures about fruits and vegetables and interesting articles.

• There are so many good promotion campaigns, national initiatives, etc. Trying to share as many as possible. In whichever language.

• The campaign will run as a trial for one year, but with the possibility to extend.

1 June 2017 @Freshfel @COPACOGECA

Share your plate

• A concept within the campaign in order to engage more with the public, inviting consumers to share their plates, recipes and ways they prefer to consume fruits and vegetables

1 June 2017 @Freshfel @COPACOGECA

The campaign

• Future ideas include a potential event at EU level, flyers, posters, videos. Including key opinion leaders (blog/ vlog celebrities, chefs, EU policy makers, etc.)

• Main message remains: raising awareness and promoting the consumption of fruit and vegetables.

• All stakeholders are of course welcome to share and join in!