Twitter Cards – Turn Your Interest Graph Into A Rich Experience
Shared interest graph
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What is Google+? (really.) Gideon Rosenblatt March 5, 2012
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Yes, Google+ is Google's answer to Facebook, but not in the directly competitive sense many journalists assume. Google+ is core to Google's mission "to organize the world's information", and that's a better frame for thinking about this service.Here are 35 slides to help kickstart a different perspective on what Google+ really is - a "shared interest graph."
Transcript of Shared interest graph
What is Google+?
(really.)
Gideon RosenblattMarch 5, 2012
Networks: They connect us to lots of things, including information & people.
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Information Networks
The web is an information network connected by web links.
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Social Networks
A community is a social network connected by relationships.
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These guys used our web links to make it easier to use our information networks.
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These guys used our relationships to make it easier to use our social networks.
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Then these guys came along and made it easier to connect with people we didn’t know.
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And our social networks subtly changed. They were no longer just connections with
friends...
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And that led to people
using social networks
to connect information networks.
We became “information networkers.”
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to organize the world’s
information and make it universally
accessible and useful.
To fulfill its mission, Google needed a social network to help information networkers organize information networks.
And so, a new social network was born.
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Plot a network with dots and lines like this, and it’s called a network “graph.”
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Map me to the things I’m interested in, and it’s called my “interest graph.”
Gideon Rosenblatt
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Guess who has a really
good understanding
of your interest graph...
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You see, Google+ isn’t competing with Facebook to build the world’s best “social graph.”
=/It’s using the social graph to build the world’s best interest graph.
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Let’s take a quick look at
how that interest
graph connects people...
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Let’s connect the dots, with an example.
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Drew writes about Dalmatians.
Fran curates information on Dalmatians.
Drew, Fran and Alex all have an interest in
“Dalmatians.”
Alex loves to read about Dalmatians.
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They express their interest in Dalmatians by:
Searching for information on “Dalmatians”
Likes and Plus Ones on Dalmatian articles
Sharing articles about Dalmatians
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So search engines give us better results...
...publishers give us more relevant content...
These interactions improve the Interest Graph...
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... and both get more advertising dollars.
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Influence
When you include the flow of social interactions, the interest graph also shows influence.
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Drew writes.
Alex reads.
Fran curates.
Writers and information curators
strongly influence readers.
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The “Influence Graph”
Map the flow of
content through
our social
connections, and
you find the
“influence graph.”
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Writers and curators are extremely valuable to search
engines (and advertisers) because of the fanout effect of their
influence on a social network.
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is building a whole business around the influence graph.
But Google is paying close attention to the influence graph too.
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Influence
Look at that influence map again to see what Google’s really doing.
Content Producer
Content Curator Content
Consumer
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Content producers already benefit from Google’s attention.
Search Engine Optimization
Search Engine Marketing
Rel=Auth
or
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Content consumers already use Google to consume lots of information.
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Content Producer
Content Curator
Content Consumer
But what about these guys?
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Sure, you can produce and consume content on Google+.
But Google+ is really built for content curation.
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In other words, Google+ is for “Information Networkers.”
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It’s part interest graph.
It’s part social graph.
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Or perhaps we should call it what it really is:
our “Shared Interest Graph.”
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A service for sharing our interests with those who share
our interests.
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Image Credits:Spider web: http://www.flickr.com/photos/werkman/
Friends: http://www.flickr.com/photos/timcaynes/
White board http://www.flickr.com/photos/mc_sensei/
Stone tablet: http://www.flickr.com/photos/vagabondvince/
Screen viewing: http://www.flickr.com/photos/xixidu/
Word face: http://www.flickr.com/photos/freeflyer09/5104803562/
Dalmatian: http://www.flickr.com/photos/halften/
Magnifying glass & book: http://www.flickr.com/photos/jakebouma/3345296623/
Magnifying glass & money: http://www.flickr.com/photos/59937401@N07/5858011914/
Keyboard: http://www.flickr.com/photos/anonymouscollective/
Typesetting: http://www.flickr.com/photos/thomashawk/172495285/
Operators: http://www.flickr.com/photos/ironrodart/4154904299/
Scale: http://www.flickr.com/photos/sepehrehsani/36
