Share or Die: End Of Ownership And Rise of The Sharing Economy in 2014
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THE END OF OWNERSHIP The End of Ownership by Weleet 2013
Transcript of Share or Die: End Of Ownership And Rise of The Sharing Economy in 2014
THE END OF
OWNERSHIP The End of Ownership by Weleet 2013
THE END OF
OWNERSHIP
…and the rise of The Sharing Economy
The End of Ownership by Weleet 2013
WHAT’S THIS ALL ABOUT?
• Is the sharing economy all good or all bad? • Why the sharing economy is both, depending on how you approach it
• What are key players saying about the sharing economy? • The principles of evolution in relation to the sharing economy • Immediate conclusion: embrace the traits of the sharing economy
• Ultimate conclusion: we evolve as we learn to trust
The End of Ownership by Weleet 2013
“The sharing economy is an economic system built around the sharing of human and physical assets…parAcipants share access to products or services, rather than having individual ownership.” -‐ Wikipedia
PEOPLE CAN’T SEEM
TO AGREE The End of Ownership by Weleet 2013
SHARING ECONOMY WILL DESTROY THE WORLD!
DOOMSDAY!
The End of Ownership by Weleet 2013
SHARING ECONOMY WILL DESTROY THE WORLD! “RenAng and sharing could lead to lower home sales (and, subsequently lower home values and net-‐worths), as well as lower auto and retail sales.”
-‐ ConvergEx Group
DOOMSDAY!
The End of Ownership by Weleet 2013
OR… DOOMSDAY!
The End of Ownership by Weleet 2013
SHARING ECONOMY WILL SAVE THE WORLD!
BORN AGAIN!
The End of Ownership by Weleet 2013
SHARING ECONOMY WILL SAVE THE WORLD! “In the wake of the recession, there's a… different mentality beginning to emerge, which is that access is more powerful than ownership.”
-‐ Joe Gebbia, Airbnb
BORN AGAIN!
The End of Ownership by Weleet 2013
WHICH SIDE IS RIGHT?
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BOTH SIDES ARE 100% HALF RIGHT
The End of Ownership by Weleet 2013
The End of Print, Travel, Fashion, And Fill-‐In-‐The-‐Blank Industries?
SOME THINGS/WORLDS WILL END
The End of Ownership by Weleet 2013
WE’RE AT A CROSSROADS… “The sharing economy is at one of those interesAng junctures where no one knows how big it might get or how many industries and companies it might affect.”
– Danielle Sacks, Fast Company
SOME THINGS/WORLDS WILL END
The End of Ownership by Weleet 2013
SYSTEMS ARE BROKEN… “The reason [collaboraAve consumpAon] is happening is because systems are broken.”
–Ted D’Cruz-‐Young, Founder of Mealku
SOME THINGS/WORLDS WILL END
The End of Ownership by Weleet 2013
PEOPLE FEEL THREATENED…. “Entrenched industries feel incredibly threatened by the rise of collaboraAve commerce…”
–John Wiseman, Skillshare
SOME THINGS/WORLDS WILL END
The End of Ownership by Weleet 2013
A New Beginning For Print, Travel, Fashion, And Fill-‐In-‐The-‐Blank Industries?
SOME THINGS/WORLDS WILL BE CREATED
The End of Ownership by Weleet 2013
AND FOR EVERY INDUSTRY THAT MEANS… “…if they don’t adapt, they’re going to lose and be out of business.”
–John Wiseman, Skillshare
SOME THINGS/WORLDS WILL BE CREATED
The End of Ownership by Weleet 2013
THOSE WHO ADAPT WILL SURVIVE
SOME THINGS/WORLDS WILL BE CREATED
The End of Ownership by Weleet 2013
SHARE ECONOMY =
EVOLUTION
The End of Ownership by Weleet 2013
JUST LIKE EVOLUTION…
The End of Ownership by Weleet 2013
JUST LIKE EVOLUTION…
THE FITTEST AND MOST ADAPT-ABLE WILL SURVIVE The End of Ownership by Weleet 2013
IT’S LIKE DARWIN’S FINCHES…
The End of Ownership by Weleet 2013
IT’S LIKE DARWIN’S FINCHES MEETS TWITTER’S TWEETERS…
VS.
The End of Ownership by Weleet 2013
IT’S LIKE DARWIN’S FINCHES MEETS TWITTER’S TWEETERS…MAY THE BEST TWEETER WIN.
VS.
The End of Ownership by Weleet 2013
FOUR PRINCIPLES OF
EVOLUTION
VARIATION
INHERITANCE
HIGH RATE OF POPULATION GROWTH
DIFFERENTIAL SURVIVAL AND REPRODUCTION
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VARIATION
Individuals within a grouping that exhibit unique variation in appearance and behavior
GRUNTS & GESTURES ORAL NARRATIVES HIEROGLYPHICS FIRST ALPHABET MANY ALPHABETS FIRST PRINTING MANY PRINTINGS RADIO WAVES MOVING PICTURES TALKING FILMS NETWORK TV CABLE TV INTERNET FOR ALL SOCIAL MEDIA MOBILE CROWD SOURCED
VARIATION IN MEDIA AND COMMUNICATIONS
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…LIMITLESS OPTIONS
VARIATION IN MEDIA AND COMMUNICATIONS
SO TODAY…
The End of Ownership by Weleet 2013
HUNTERS & GATHERERS FARMERS 9-‐5ERS SALARIED 24/7 PART-‐TIMERS FREELANCERS MICROPRENEURS COWORKING
VARIATION IN EMPLOYMENT …
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NOMADIC AGRICULTURAL INDUSTRIAL MANUFACTURING SERVICE COLLABORATIVE
VARIATION IN EMPLOYMENT …AND ECONOMICS
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VARIATION IN EMPLOYMENT AND ECONOMICS
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VARIATION IN EMPLOYMENT AND ECONOMICS
SO TODAY…
…INTERDEPENDENT The End of Ownership by Weleet 2013
DEMONSTRATION APPRENTICESHIP CLASSIC EDUCATION MILITARY EDUCATION RELIGIOUS EDUCATION ELEMENTARY SCHOOL PRIVATE SCHOOL PRIVATE UNIVERSITY PUBLIC SCHOOL PUBLIC UNIVERSITY E-‐LEARNING I-‐UNIVERSITY COMPETENCY LEARNING SKILLSHARING
VARIATION IN EDUCATION
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VARIATION IN EDUCATION
SO TODAY…
…GLOBAL OPPORTUNITIES The End of Ownership by Weleet 2013
FEET BOAT WHEEL WAGON STEAM ENGINE COMBUSTION ENGINE AIRPLANE MODEL-‐T MINI-‐VAN COMPACT HYBRID ELECTRIC ZIPCAR RIDESHARE BIKESHARE
VARIATION IN TRAVEL
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VARIATION IN TRAVEL
SO TODAY…
…CUSTOMIZED MOBILITY The End of Ownership by Weleet 2013
CAVE CAMPFIRE VILLAGE FARM HOMESTEAD CITY SUBURB MCMANSION RENTAL SHARED SPACE
VARIATION IN REAL ESTATE
The End of Ownership by Weleet 2013
VARIATION IN REAL ESTATE
SO TODAY…
…ACCESS AND EXPERIENCES The End of Ownership by Weleet 2013
INHERITANCE
THE STRONGEST TRAITS ARE CONSISTENTLY PASSED ALONG
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WHAT ARE THE TRAITS OF THE SHARING ECONOMY?
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WHAT ARE THE TRAITS OF THE SHARE ECONOMY?
• SUSTAINABILITY • EFFICIENCY • MUTUALLY BENEFICIAL • COMMUNITY • REPUTATION SYSTEMS
WHAT ARE THE TRAITS OF THE SHARING ECONOMY?
The End of Ownership by Weleet 2013
WHAT ARE THE TRAITS OF THE SHARE ECONOMY?
SUSTAINABILITY
SAVE RESOURCES AND HELP CREATE A CLEANER, GREENER ENVIRONMENT. “Every share car takes 14 cars off the road.”
-‐ RelayRides
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WHAT ARE THE TRAITS OF THE SHARE ECONOMY?
MATCH UNDER-‐UTILIZED ASSETS WITH POTENTIAL USERS AND DECREASE THE TRANSACTION COSTS INVOLVED IN RENTING FROM A THIRD PARTY, USUALLY BY LEVERAGING TECHNOLOGY. “Using an idle car is more efficient than buying a new car and it’s a lot easier to get a Zipcar than to rent from Hertz.”
-‐ Former Hertz user
EFFICIENCY
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WHAT ARE THE TRAITS OF THE SHARE ECONOMY?
MAKE MONEY FROM ALREADY OWNED ASSETS, OR SPEND LESS THAN YOU WOULD IF YOU GOT THE SAME ITEM/SERVICE FROM A COMMERCIAL PROVIDER… …BUT ITS ABOUT MORE THAN MONEY. “When people travel, they want to make meaningful connecAons and share unique experiences.”
-‐ Airbnb
MUTUALLY BENEFICIAL
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WHAT ARE THE TRAITS OF THE SHARE ECONOMY?
MEET PEOPLE AND FEEL LIKE YOU’RE HELPING EACH OTHER; MAKE REWARDING CONNECTIONS. “Belonging to a dynamic community makes you feel supported and it helps to create important short-‐term and long-‐term bonds that lead to greater influence and more exploraAon.”
-‐ Jennifer Gore, Weleet
COMMUNITY
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WHAT ARE THE TRAITS OF THE SHARE ECONOMY?
• AWARD SOCIAL CREDIT: IF YOU’RE AN ENVIRONMENTALIST, IT SAYS A LOT IF YOU FOREGO CAR OWNERSHIP, OR RENT YOUR CAR TO OTHERS
• SELF-‐REGULATE BY COMMUNITY RATINGS AND RANKINGS
“We’re removing bad actors from industry aser industry aser industry.”
–Ted D’Cruz-‐Young, Founder of Mealku
REPUTATION SYSTEMS
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SURVIVAL
MORE OFFSPRING THAN RESOURCES CAN SUPPORT SO THAT EACH GENERATION EXPERIENCES SUBSTANTIAL MORTALITY
GROWTH
TECHNOLOGY EXPLOSION
"Never before in history has innovaAon offered promise of so much to so many in so short a Ame.”
-‐ Bill Gates The End of Ownership by Weleet 2013
BIG DATA PROBLEM/OPPORTUNITY
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BIG DATA PROBLEM/OPPORTUNITY
“Big data will spell the death of customer segmentaAon and force the marketer to understand each customer as an individual…or risk being les in the dust.”
-‐ Ginny Romeuy, CEO IBM
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THOSE POSSESSING TRAITS WELL-SUITED FOR THE STRUGGLE FOR RESOURCES WILL NOT ONLY SURVIVE BUT WILL THRIVE
SURVIVAL
GLOBAL CONNECTEDNESS AND COMPETITION FOR ONCE LOCAL JOBS
AGRICULTURE & LOCAL COMPETITION MANUFACTURING & NATIONAL COMPETITION INFORMATION & GLOBAL COMPETITION
The End of Ownership by Weleet 2013
GLOBAL CONNECTEDNESS AND COMPETITION FOR ONCE LOCAL JOBS
OUTSOURCED MANUFACTURING
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GLOBAL CONNECTEDNESS AND COMPETITION FOR ONCE LOCAL JOBS
EDUCATED WORKFORCE
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GLOBAL CONNECTEDNESS AND COMPETITION FOR ONCE LOCAL JOBS
QUALIFIED WORKFORCE
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GLOBAL CONNECTEDNESS AND COMPETITION FOR ONCE LOCAL JOBS
QUALIFIED STEM WORKFORCE
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CONCLUSION?
EVOLUTION IS THE CONVERGENCE OF ALL OF THESE FACTORS
The Sharing Economy is the natural result of the four principles of evoluAon all coming together at the same Ame.
The End of Ownership by Weleet 2013
EVOLUTION IS THE CONVERGENCE OF ALL OF THESE FACTORS
WHAT TO DO TO SURVIVE AND THRIVE?
The End of Ownership by Weleet 2013
SOME TRAITS THE STRONG ONE ARE CONSISTENTLY PASSED ALONG
NOBODY KNOWS WHERE THE SHARING ECONOMY IS HEADED, BUT WE KNOW SOME WILL MAKE IT THERE AND SOME WONT.
RECOGNIZE AND EMBRACE THE INHERENT TRAITS OF THE SHARING ECONOMY – SUSTAINABLITY EFFICIENCY MUTUALLY BENEFICIAL COMMUNITY REPUTATION SYSTEMS – TO SURVIVE THE EMERGING WORLD OF RAPID-‐FIRE CHANGE AND THRIVE AMONGST INCREASING COMPETITION ON A GLOBAL SCALE.
ADAPT ADAPT ADAPT
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Sh
arin
g Eco
no
my
Media
Economics
Education
Real Estate
Travel
Employment
Hieroglyphics Print Radio Film TV Internet Mobile
Hunters & Gatherers
Farmers 9 to 5 Freelancers Micropreneurs 24/7
Nomadic Agricultural Industrial Manufacturing Service
Apprenticeship Classic Military Private Religious Public E-Learning
Wagon Boat Foot Train Plane Automobile
Cave Village Campfire Farm Homestead Suburb City Rental
CONCLUSION
SOME TRAITS THE STRONG ONE ARE CONSISTENTLY PASSED ALONG
THERE IS ONE THING WE CAN HOPE FOR IN THE FACE OF SUCH RAPID CHANGE AND INCREASED COMPETITION...
The End of Ownership by Weleet 2013
SOME TRAITS THE STRONG ONE ARE CONSISTENTLY PASSED ALONG
THERE IS ONE THING WE CAN HOPE FOR IN THE FACE OF SUCH RAPID CHANGE AND INCREASED COMPETITION...
TRUST.
The End of Ownership by Weleet 2013
SOME TRAITS THE STRONG ONE ARE CONSISTENTLY PASSED ALONG
…THE ULTIMATE VALUE TO SHARE. TRUST.
The End of Ownership by Weleet 2013
SOME TRAITS THE STRONG ONE ARE CONSISTENTLY PASSED ALONG
…THE ULTIMATE VALUE TO SHARE.
“The Sharing Economy is itself a play in a much grander fundamental shis. It's a shis from an infrastructure that protects people from each other, to an infrastructure that helps people trust each other.”
-‐ Trusted Advisor Associates, LLC
The End of Ownership by Weleet 2013
SOME TRAITS THE STRONG ONE ARE CONSISTENTLY PASSED ALONG
NOBODY KNOWS WHERE THE SHARING ECONOMY IS HEADED, BUT WE KNOW SOME WILL MAKE IT THERE AND SOME WONT.
WILL YOU?
The End of Ownership by Weleet 2013
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