Share Mossel Bay
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Share Mossel Bay
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A new way of talking: tweetism, the Mossel Bay Story Telling Festival, and the Mossel Bay Travel Festival Plus: How to prononunce Eyjafjallajökull - and why the social lessons from Ash Week are significant for Mossel Bay
Transcript of Share Mossel Bay
Share Mossel Bay
Lifestyle Why
?
Share Mossel Bay
Business Why
?
Share Mossel Bay
Economy Why
?
Share Mossel Bay
Beauty Why
?
Share Mossel Bay
Awareness a8racts visitors W
hy ?
Share Mossel Bay
Don’t panic!
The people you talk to are more important
than the tools with which you talk to them
The (social) network effect
We naturally gravitate to the social media platforms where we can interact with the people we care about. If these people move on to a different platform, we usually follow them, because it’s social benefits we seek; media and content are just means to an end.
WEARESOCIAL.SG
Eyjafjallajökull
KLM and the 2010 ash cloud
Ay-‐yah-‐fyad-‐layer-‐kuh-‐tel
Ash Week by numbers 15 to 21 April
100,000 flights 10 million travellers
Cost to Europe’s economy: US$ 5 billion Airline capacity
Worldwide -‐30% Europe -‐75% Middle East -‐20% Africa -‐30%
Oh. It’s all of us
Digital media is the
secret weapon in the fight
for customer loyalty
Our lesson
?
1. Voluntwee\sm 2. Storytelling Fes\val
3. Travel Fes\val The plan
Voluntwee\sm Share Mossel Bay on line
One
.
(But Twi8er’s only one example)
(And it’s not even a very good one)
Mossel Bay Storytelling Fes\val 1. 365-‐day on-‐line collabora\on 2. 5-‐day real-‐world party
Two.
Collect, collate, curate Entertain, educate, discover Sensi\se, share, cul\vate W
iki:
an o
n-lin
e en
cycl
opae
dia
crea
ted
by a
com
mun
ity
Mossel Bay Travel Fes\val 3-‐days on line & in the real world
Three
Day 1: talks & seminars Day 2: table-‐top exhibi\on Day 3: tours, ou\ngs, visits, open houses Vo
orkamer m
useu
m: a m
useu
m in you
r own ho
me
1. Voluntweetism 2. The Mossel Bay Storytelling Festival 3. The Mossel Bay Travel Festival
The
pow
er of us all
Share Mossel Bay
(The holy grail of marketing) Create the aura
Mossel Bay Tourism www.visitmosselbay.co.za Martin Hatchuel [email protected] - April 2013 Eyjafjallajokull pic by Árni Friðriksson via commons.wikimedia.org
