share learn growfiles.ctctcdn.com/2f3c6638001/6cefe619-2214-4a1f-a... · The Alliance of...

share • learn • grow

Alliance of InternationalAromatherapists

TM

www.alliance-aromatherapists.org

SPONSOR PROGRAM

education

community

resources

networking

AIA International Aromatherapy Conference and Wellness ExpoSeptember 10-13, 2015

www.alliance-aromatherapists.org Sponsor Program 1

education

OverviewAlliance of International AromatherapistsAdvancing Aromatherapy through Research & Education

Who is the AIA?The Alliance of International Aromatherapists (AIA) takes a proactive approach to advance the profession of aromatherapy by providing aromatherapists with the education, research and resources they need to build successful practices and enhance the well-being of their clientele.

Our MissionAIA unites aromatherapists from around the world to advance research and professionalism within the aromatherapy industry. As a result the public has the option for a safe, natural and complementary form of health care.

AIA Goals • Provide education to the public using scientific-based research and traditional information. • Promote responsible use of aromatherapy. • Inspire excellence in educational standards for aromatherapy training. • Serve as a leading resource for evidence-based aromatherapy research for medical and wellness care professionals. • Bring conventional medicine and natural therapies, with emphasis on professional aromatherapy, into a more harmonious relationship. • Serve as a resource for the furtherance of professional education and interconnection of serious practitioners of aromatherapy. • Serve the public, researchers, educators, healthcare professionals, industry, and the media.

AIA ConferencesAIA understands that one of the best ways we can move our industry forward is by bringing together the people who care most about its future. Our conferences are attended by industry experts, leading researchers, clinically trained aromatherapists, entrepreneurs and enthusiasts who come to share ideas and gain learning in a forum full of inspiration. The purpose of our conference is to embolden aromatherapists to enhance their knowledge, take action, and apply their passion and skills to grow in the field of aromatherapy.


resources

Sponsor Program 2

What Sponsors Need To Know

• Why Become A Sponsor . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .3• How Sponsors Benefit . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .5• What AIA Can Bring to Your Business . . . . . . . . . . . . . . . . . . . . . . . . . .7• Sponsorship Plans . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .9• Sponsorship Terms & Conditions . . . . . . . . . . . . . . . . . . . . . . . . . . . . .11• Conference Sponsorship Application & Contract . . . . . . . . . . . . . . . . .13• Operational Sponsorship Opportunities . . . . . . . . . . . . . . . . . . . . . . .15

What attendees said about our 2013 Conference…“I think AIA is an incredible organization. I was totally impressed with the

quality of presentations and the quality of attendees.”

“It was a wonderful conference and such friendly people.”

“Everyone was fantastic.” “The best conference ever!”

“Rhiannon Lewis is a phenomenal person and teacher.”

“I am THRILLED to be part of an organization of such talented, skilled professionals!”

“I am excited to be a part of the AIA, in a bigger picture to share and expand our profession as a profession to be recognized by all medical communities.”

“This is the best/caring/supportive organization in the country. Thank you and keep up the GREAT work.”


networking

Sponsor Program 3

Why Become A SponsorAIA Opens the Door to New Opportunities

“Now aromatherapy is moving in bold directions and playing a greater role in the treatment of pain, as a mood enhancer, in sleep therapy, and to improve cognitive function. And for an industry intent on promoting natural, holistic treatments, it is a perfect fit: Ideally, there are no synthetic chemicals involved, since in its best application, aromatherapy involves the use of absolutely natural oils extracted from many parts of plants, including flowers, bark, stems, leaves, and roots.”Source: SpaFinder 2014 Top Ten Global Spa and Wellness Trends Report

Aromatherapy is quickly emerging as a preferred natural health care option for massage therapists, hospitals, spas, hospices and skilled nursing facilities. The growing interest in and adoption of aromatherapy is being fueled by the following trends: • An increased demand for organic botanicals • Aromatherapy’s power as a stress-reducer • The evidence supporting aromatherapy’s health benefits • Broadening usage among a variety of industries, hospice, skilled nursing facilities, medical clinics, and hospitals • Growing recognition that aromatherapy positively impacts moodSince 2006 AIA has been promoting the benefits and responsible uses of aromatherapy to its members and the public. By becoming a sponsor of the 5th biennial AIA International Aromatherapy Conference and Wellness Expo you will be joining a movement that is rapidly gaining recognition and credibility. This event will once again draw industry leaders, professionals and enthusiasts from around the world to present, share, discuss and debate exciting and scientifically based aromatherapy research and applications.


community

Sponsor Program 4

Why Become A Sponsor(continued)

Why Sponsor the International Aromatherapy Conference and Wellness Expo • Be an integral part of advancing aromatherapy as a safe, natural and complementary form of health care. • Directly engage with aromatherapists, massage therapists, healthcare professionals and enthusiasts who passionately support this industry. • Create a connection with AIA, the leading resource for aromatherapy education and research. • Benefit from on-site visibility during the conference, which could include signage, sponsor ad in conference proceedings, exhibitor table, promotional slideshow, welcome bag insert or sample, and registration packet insert. • Communicate your message through AIA’s website, e-blasts, Facebook, advertising and other local promotions. • You may be able to take a tax deduction for your donation as AIA is a 501(c)(3) tax-exempt nonprofit organization. • Align with prominent and successful organizations associated with AIA.


education

How Sponsors BenefitAIA Aligns Your Business with Complimentary BusinessesThrough its commitment to establishing aromatherapy as a mainstream and widely accepted form of health care, AIA has created the standard for aromatherapy conferences in the United States. Our biennial conference has gained recognition for its high quality speakers, outstanding education and engaged attendees. As excitement about our conferences grows around the world, the opportunity for attendees and sponsors to gain real value and make strong, lasting relationships grows as well. One of the most important components of a successful sponsorship program is ensuring that your business gets exposure to a high value audience in a dynamic environment. The impact and influence of aromatherapy is gaining momentum around the world. As a result, we are seeing interest in our conference grow among a more diverse group of organizations and professionals. In order to meet the expectations of our attendees, our goal with every conference is to deliver greater overall value by offering fresh, new content and an unforgettable experience.

Who can benefit by sponsoring: • Hospitals, Physicians, Nurses • Massage Therapists • Hospices • Spas and Salons • Skilled Nursing Facilities • Retreat Centers • Assisted Living Facilities • Yoga & Holistic Practitioners • Mental Health Professionals • Natural Products Retailers • Women and Family Health Providers • Professional Associations • Compounding Pharmacies • Financial Institutions • Colleges and UniversitiesPrevious Sponsors: • American College of Healthcare Sciences • Kelley Pure Essential Oils • Aromahead Institute • The Lebermuth Co. • Nature’s Gift • Wyndmere Naturals, Inc. • Quantum University • American Herbal Products Association (AHPA) • Plant Extracts International Inc. • American Holistic Nurses Association (AHNA) • 21 Drops • The Edge Magazine • Aura Cacia • Jodi Baglien Shiatsu & Essential Oil Therapies


resources

Sponsor Program 6

How Sponsors Benefit (continued)

Are you ready to take action and join the movement?AIA Reaches Your Target Market

Connect with audiences that matter.

It begins at the core… Our membersAIA has a strong and diverse member base that is leading the growth of aromatherapy in the U.S. and abroad. State, regional, and international representatives have been recruited to communicate with members and encourage them to take advantage of the resources we offer. Our newsletters, teleseminars, and regional meetings provide our members with the opportunity to connect and build relationships around the world.

AIA Members are: • Highly educated: Over 59% are Certified in Aromatherapy and over 16% hold Master’s degrees or higher. • Dedicated Healers: Over 76% also practice in other health care professions.

13 Doctors: medical, osteopath, naturopathy, philosophy, other36 Massage Therapists59 Registered Nurses80 Other: Acupuncture, Reflexology, Reiki, Healing Touch, and other holistic

7%

19%

31%

43%

Reaching out… nationally and internationallyAlign with organizations associated with AIA: • American Holistic Nurses Association (AHNA) • Japanese Society of Aromatherapy (JSA) • American Herbal Products Association (AHPA) • Aromatherapy Registration Council (ARC) • American Bodyworkers and Massage • International Federation of Professional Professionals (ABMP) Aromatherapists (IFPA)


networking

Sponsor Program 7

What AIA Can Bring to Your Business2015 International Aromatherapy Conference & Wellness Expo

Creating Higher Standards for Aromatherapy The 2015 AIA International Aromatherapy Conference and Wellness Expo brings aromatherapists from around the world together to share their experience, expertise and latest research. The speakers and topics have been selected to provide high value content to practitioners from diverse fields and encourage them to expand the role of aromatherapy in their practices as well as influence reform in general healthcare.

Purpose: The purpose of this conference is to provide an in-depth educational forum.Theme: This conference will recognize the foundations upon which aromatherapy was built. • Share – Expertise and experiences • Learn – Various elements of aromatherapy • Grow – Together to create the higher standardObjectives to fulfill the conference purpose: • Explore – Research, Trends, Future of Aromatherapy • Examine – Reliable Resources, Complex Situations, Best Practices • Develop – Relationships, New Skills, GoalsConference Highlights: • Pre-Conference Workshops • Three-day Conference: o 20 speakers, including 6 leading world experts, along with new and exciting presenters o 17 educational sessions o Continuing Education Credit opportunities • Topics include: Research methods, clinical tools, statutory insights, FDA issues, aromatherapy for mood, mind and spirit, current trends in essential oil adulteration, integrating aromatherapy into the hospital setting, industry insights and more. • Three-day Wellness Expo featuring 30 exhibitors offering products, services and education. • Anticipated Attendance: 250


community

Sponsor Program 8

What AIA Can Bring to Your Business(continued)

Sponsorship Benefits Highlights: • Marketing and Promotion Venues: o AIA international, national, regional and state member announcements o Online Marketing: Facebook, Website, E-blasts o Communication Materials such as invitations, postcards, newsletters, informational packets, websites, social media, etc. o Public Relations: Press releases and campaigns, photo opportunities o Advertising Opportunities: print, web-based • Onsite Visibility and Access Opportunities: o Have your name be seen by conference attendees - On signage, slideshows, and in Conference Proceedings

Connecting with like-minded companies can spur relationships, innovation and growth for your company.


education

Sponsorship PlansYour Opportunity to Shine• $10,000 Platinum Sponsorship o Special recognition on AIA website o Special thank you during the conference o Sponsor signage o Conference tuition for three (3) o Dinner for two with the Board o Sponsor recognition for Saturday Lunch o Registration packet insert o Listing in Conference Proceedings o Sponsor ad in Conference Proceedings: Full page color o Sponsor promotional slideshow o Spotlight in promotional e-marketing o E-Newsletter advertising: display ad o Exhibitor table o Welcome bag – insert or sample

• $5,000 Gold Sponsorship o Special recognition on AIA website o Special thank you during the conference o Sponsor signage o Conference tuition for two (2) o Sponsor recognition for Friday Lunch o Listing in Conference Proceedings o Sponsor ad in Conference Proceedings: Full page color o Sponsor promotional slideshow o Spotlight in promotional e-marketing o E-Newsletter advertising: display ad o Exhibitor table o Welcome bag – insert or sample

• $2,000 Silver Sponsorship o Special recognition on AIA website o Special thank you during the conference o Sponsor signage o Conference tuition for one (1) o Listing in Conference Proceedings o Sponsor ad in Conference Proceedings: Half page color o Sponsor promotional slideshow o Spotlight in promotional e-marketing o E-Newsletter advertising: display ad o Exhibitor table o Welcome bag – insert or sample

• $2,000 Lifetime Achievement Award o Special recognition on AIA website o Special thank you during the conference o Sponsor signage o Conference tuition for one (1) o Present award to recipient with AIA President o Listing in Conference Proceedings o Sponsor ad in Conference Proceedings: Half page color o Sponsor promotional slideshow o Spotlight in promotional e-marketing o E-Newsletter advertising: display ad o Welcome bag – insert or sample


resources

Sponsor Program 10

Sponsorship Plans(continued)

• $2,000 Reception Sponsorship o Special recognition on AIA website o Special thank you during the conference o Sponsor signage o Conference tuition for one (1) o Reception invitation for two (2) o Sponsor recognition for Friday Reception o Listing in Conference Proceedings o Sponsor ad in Conference Proceedings: Half page color o Sponsor promotional slideshow o Spotlight in promotional e-marketing o E-Newsletter advertising: display ad o Welcome bag – insert or sample

• $2,000 Keynote Speaker Sponsorship o Special recognition on AIA website o Special thank you during the conference o Sponsor signage o Conference tuition for two (2) o Lunch table: Lunch with Keynote Speaker for two (2) o Listing in Conference Proceedings o Sponsor ad in Conference Proceedings: Half page color o Sponsor promotional slideshow o Spotlight in promotional e-marketing o E-Newsletter advertising: display ad o Welcome bag – insert or sample

• $1,000 Snack Break o Special recognition on AIA website o Special thank you during the conference o Sponsor signage o Listing in Conference Proceedings o Sponsor ad in Conference Proceedings: Quarter page color

• $800 Speaker Sponsorship o Special recognition on AIA website o Special thank you during the conference o Sponsor signage o Listing in Conference Proceedings

• $200 Tote Welcome Bags o Listing in Conference Proceedings

• Silent Auction Item Donation and Raffle Item Donation o Listing in Conference Proceedings o Check the box on your application form and more details will follow with your confirmation letter

• Media Sponsor Donation o Media Sponsors contact the AIA office [email protected] or call 877-531-6377

• Welcome Bag Donation o Check the box on your application form and more details will follow with your confirmation letter


networking

Sponsor Program 11

Sponsorship Terms & Conditions1. PAYMENT AND TERMS.For sponsorships, a minimum of half the amount owed must be paid within 30 days of signing the contract and the remainder no later than one week before the event. Failure to do so may result in being turned away from the event. For advertising, the amount must be paid in full prior to publication. An official written agreement must be held between AIA and the sponsoring firm. Payment must be made directly to AIA by the sponsoring firm in the contract.

2. ELIGIBLE SPONSORS.Sponsors will encompass those companies or other entities offering materials, products or services of specific interest to attendees as determined by AIA in its sole discretion. AIA also reserves the right to determine the eligibility of any company specific marketing campaign before distribution. Only the company whose name appears on the face of this contract may be placed in print and pre- outlined sponsorship recognition opportunities.

3. SUB-LEASING – SPONSORSHIP SHARING.No sponsor shall reassign, sublet or share the whole or any part of the sponsorship parameter allotted to the contracting firm without written permission from AIA prior to the recognition opportunities taking action

4. SPONSORSHIP PACKAGES.Prices quoted include all items listed in the sponsorship proposal and signed contract. These items could range from show specific, one time, recognition opportunities to long-term multi-media marketing targets. Sponsorship results will be based on prior event, mutually agreed to, tests and terms which may include: measuring awareness/attitude changes, measuring sales, measuring media coverage, interest levels/ participation, number of product – related actions taken, key clients attending, new contacts/mailing list response.

5. CANCELLATION OF SPONSORSHIP.In the event that written notification of intent to cancel is received at least 30 days prior to the event/publication, all sums paid will be refunded. No refunds will be made after this date unless the ad space or sponsorship is resold.

6. DECORATIONS / APPEARANCEAIA shall have full discretion and authority over the placing, arrangements, and appearance of all items displayed by sponsor, and may require the replacing, rearrangement, or redecorating of any item or of any sponsorship announcement, and no liability shall attach AIA for costs that may devolve upon the sponsor thereby.

7. ACCEPTABILITY OF ADS.AIA reserves the right to refuse placement of any ad that it believes to be injurious to the purpose of the publication.

8. PHOTOGRAPHY/DISCLOSURE.The photographic rights for the events sponsored or items the sponsoring company has agreed to be reserved to AIA. By signing the sponsoring contract, the sponsor company agrees to distribution of the undersigned company in outlined contractual circumstances as well as liberal discretion of AIA to utilize photography of their event and sponsor company name and logo presence for all other purposes as AIA sees fit.

9. SPONSOR LOGO USAGEThe sponsor agrees to allow AIA to use the sponsor’s logo in various marketing materials and on AIA’s website.

10. DAMAGE TO PROPERTY.The sponsor is liable for any damage caused to building floors, walls or columns or to other sponsors and or property.

11. SPONSOR CONDUCT.The distribution of samples, souvenirs, and publications, etc. may be conducted by the sponsor only with written approval of AIA. The sponsor shall conduct and operate its sponsorship (if a physical element exits) so as not to annoy, endanger or interfere with the rights of other exhibitors, sponsors and attendees. Any practice resulting in complaints from any other exhibitor, sponsor or any attendee, who in the opinion of AIA interferes with the rights others or exposes them to annoyance or danger, may be prohibited by AIA.


community

Sponsor Program 12

Sponsorship Terms & Conditions(continued)

12. CANCELLATION OR POSTPONEMENT OF EVENT AND OR INITIATIVE OUTLINED IN SPONSORSHIP CONTRACT.In the event that the premises in which the event or outlined sponsorship initiative is or is to be conducted shall become, in the sole discretion of AIA, unfit for occupancy, or in the event the holding of the event and or sponsorship initiative or the performance of AIA under the contract (of which these Rules and Regulations are a part) are substantially or materially inferred with by virtue of any cause or causes not reasonably within the control of AIA, said contract and/or event or initiative (or any part thereof) may be terminated by AIA. AIA shall not be responsible for delays, damage, loss, increased costs or other unfavorable conditions arising by virtue of cause or causes not reasonably within the control of AIA. If AIA terminates said contract (or any part thereof) as aforesaid, then AIA may retain such part of any sponsor fee as shall be required to recompense it for expenses incurred up to the time such contingency shall have occurred, and there shall be no further liability on the part of either party. For purposes hereof, the phrase “cause or causes not reasonably within the control of AIA” shall include, but shall not be limited to, fire; casualty; flood; epidemic; earthquake; explosion or accident; blockade embargo; inclement weather; government restraints; restraints or orders of civil defense or military authorities; acts of public enemy; riot or civil disturbance; strike; lockout, boycott or other labor disturbance; inability to secure sufficient labor; technical or other personnel failure; impairment or lack of adequate transportation facilities; inability to obtain, condemnation, requisition or commandeering of necessary supplies or equipment; local, state or federal laws, ordinances, rules orders, decrees, or regulations whether legislative, executive or judicial, and whether constitutional or unconstitutional; or Act of God.

13. LIMITATION ON LIABILITY.The sponsor agrees to indemnify, defend and hold harmless AIA, the event facility, the owner of such facility, and the city in which this event is being held, and their respective officers, agents and employees, from and against all bodily and personal injury, loss, claims, or damage to any person or any prop-erty arising in any way from the sponsoring company, its employees, agents, licensees, contractors or customers. AIA shall not be responsible for loss or damage to displays or goods belonging to sponsors, whether resulting from fire, storms, acts of God, air conditioning or heating failure, theft, pilferage, mysterious disappearance, bomb threats or other causes.

14. RESOLUTION OF DISPUTES.In the event of a dispute or disagreement between: the sponsor and AIA or between two or more sponsors; all interpretations of the rules governing the sponsorship contract, actions, or decisions concerning this dispute or disagreement by AIA intended to resolve the dispute or disagreement shall be bind-ing on the sponsor.

15. AMENDMENT TO RULES.Any matters not specifically covered by the preceding rules shall be subject solely to the discretion of AIA. AIA shall have full power in the matter of interpretation, amendment and enforcement of all said rules and regulations, and any such amendments when made and brought to the notice of the sponsor shall be and become part hereof as though duly incorporated herein and subject to each and every one of the terms and conditions herein set forth.

16. DEFAULT.If the sponsor defaults in any of its obligations under this contract or violates any of its obligations or covenants under this contract, including without limitation any sponsorship Rule or Regulation promulgated pursuant to the contract, AIA may, in addition to any other remedies provided for herein or otherwise available to AIA at law or in equity, without notice, terminate this agreement and retain all monies received on account as liquidated damages. AIA may thereupon direct the sponsor or forthwith to remove its employees, agents and representatives, and all of its articles of merchandise and other personal property from the specified sponsored event and location.

17. AGREEMENT TO RULES.The sponsor, for itself and its employees, agents and representatives, agrees to abide by the foregoing rules and by any amendments that may be put into effect by AIA.

18. EXCLUSIVITY.AIA events are offered to all potential sponsors without exclusivity. AIA has sole discretion as to any changes in the policy and will disclose those changes to any and all relevant sponsors prior to the sponsor contract remittance.

19. ACCEPTANCE.Once the sponsor signs the Sponsorship Contract and returns it to AIA, all Rules and Regulations are officially in affect. This agreement shall not be binding until accepted by AIA.


education

Conference Sponsorship Application & Contract


resources

Sponsor Program 14

Conference Sponsorship Application & Contract (continued)


networking

Sponsor Program 15

Operational Sponsorship OpportunitiesAIA is now offering sponsorship opportunities throughout the year. Sponsors can support a wide variety of ongoing high quality educational activities that will connect their organization and brand to some of the most engaged and committed aromatherapists in the world.

Why Be an Operational Sponsor: • Create a connection with AIA, the leading resource for aromatherapy education and research • Support our effort to advance aromatherapy as a safe, natural and complementary form of health care • Join a community of aromatherapists, massage therapists, healthcare professionals and enthusiasts who passionately support this industry • Present your expertise, products and services to high value prospective customers • You may be able to take a tax deduction for your investment as AIA is a 501 (c) (3) tax-exempt non-profit organization • Align your organization with other successful organizations associated with AIA

Operational Sponsorship Opportunities include: • Website – sponsor logo and profile will be placed on the AIA website with links to your website • Teleseminars – subject matter experts offer high value content each month • Research Database – offers leading edge information and data on industry trends and breakthroughs • eNewsletter – helpful news and information sent to over 2,500 subscribers each month • Blog – connect your organization to high quality thought leadership content • Continuing Education – Continuing Professional Development credits (CPDs) offered through several programs • Regional Meetings – held quarterly with local AIA leaders; featuring educational programs

We are looking for sponsors in the following categories: • Schools & Universities • Product Companies • Healthcare & Hospitals • Financial Institutions • Retailers • Associations

To learn more about AIA Operational Sponsorship opportunities please contact Bev Day, Executive Director, at 877-531-6377.

share learn growfiles.ctctcdn.com/2f3c6638001/6cefe619-2214-4a1f-a... · The Alliance of...

Documents

Transcript of share learn growfiles.ctctcdn.com/2f3c6638001/6cefe619-2214-4a1f-a... · The Alliance of...