Share Friday It's Greek to Me
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Transcript of Share Friday It's Greek to Me
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Είναι Ελληνικά σε Μένα
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• A Brief History• Mobile Everywhere• Network of Networks• Delivering Cross-Media• It’s Greek to Me
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•Journeys open humankind to accelerating information, knowledge, progress
Map of the Ancient Silk Road
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The Silk Road Journey
• YEARS via Walkingo Marco Polo’s Journeyso Traveled Silk Road routes
between 1260 to 1269 and 1271 to 1295
o Venice to Beijing on land is approximately 10000 km
o Few traveled the entire way
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The Silk Road Journey
• MONTHS via the Seao Mediterranean Sea,
Red Sea and Indian Ocean
o About 9000 nautical miles one way
o Portuguese reached the East by sea via Atlantic in 1498
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The Silk Road Journey
• WEEKS via the Mechanical Horseo Railroad tracks not
completed until 1900o Truck and automobile
still predominant for trade
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The Silk Road Journey
• DAY via Aircrafto First China Clipper
flights in 1935o Daily Flights between
Italy and Beijing todayo 12 to 14 hour flight
time
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The NEW Silk Road
• HOURS via Wired o First telegraph line across
the English Channel in 1850o First 36 channel transatlantic
cable in 1955o Now 1.263 billion phones
worldwideo Approx 18 per 100 inhabitants
globally
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The NEW Silk Road
• MINUTES via Wireless o Terrestrial wireless
requires microwave towers every 25 miles
o Satellite relay 0.25 of a second to reach and return from the satellite
o Carries only 1 percent of international traffic due to limited bandwidth
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The NEW Silk Road
• SECONDS via Fiber Optics o Internet Protocolo 100 km between repeaterso First transatlantic cable
installed in 1988o Submarine cables carry
terabits per second vs. megabytes per second via satellite
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The NEW Silk Road
• UBIQUITOUS via Wireless Deviceso 5 billion mobile subscriptionso 75 phones per 100 inhabitants
globallyo Approaching 10 billion by 2014o Outpacing all other forms of
connectiono 4G and LTE
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Subscriber types per 100 inhabitants
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Device Evolution
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Over 1 Each!
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Communication Innovation
• Between wireless device penetration, transcontinental fiber optic cable, IP connectivity, and cloud serviceso Two people can talk any time, anywhere, on demando Drastically reduced time and cost of messagingo Human interaction increases geometricallyo World Wide Web of Networks and Interconnectionso Anyone can now learn anything from anyone at
anytime
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Internet Diagram based on the January 15, 2005 data
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500+ Million Active Users
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Each Reaches About
150 Others…
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And They Reach 150 More
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My Social Graph
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Humans:The Ultimate Network of Networks
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Mass Marketing Bubble
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Shift Happens
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From Everyone – To Audience of 1
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Create Once-Distribute Everywhere
Strategy
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Create messageRoadmaps to strategically engage
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Define and TrackTouchpointsfor measuring ROI
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Layered Complexity
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Data > XML > Transforms
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Structured Content
1. Photo
2. Thumbnail
3. Title/Headline
4. Subhead/Status
5. Summary/Miniblog
6. Part #
7. Price
3. Universal High-Back Seat
4. Black, water resistant cordura fabric is suitable for both cap and non-cab environment.
5. Features: Lumbar support, adjustable armrests and upper backrest, adjustable ball bearing slides, backrest reclines and folds forward. Accepts operator pressure switches
6. TS4270
7. $219.95
1.
2.
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Print Catalog
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Featured Product
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Direct Mail
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Direct Email
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RSS Feed
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AdWord
Shoup Featured ProductTS4270 - Universal High-Back Seat: Black, water resistant cordura fabric $219.95 ea.ShoupParts.com/TS4270
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eCommerce Page
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Mobile Commerce
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Structured Content Distribution
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ICARUS Structured Content
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Standarized Container
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Είναι Ελληνικά σε Μένα
(it’s greek to me)
Ἴκαρος (Icarus)
Δαίδαλος (Daedalus)
Ύδρα (Hydra)
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ICARUS
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DAEDALUS
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HYDRA
Linear Grid Cloud
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Web-to-Everything
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TAKE AWAYS
• Shift Happens – Faster Than Ever
• Cross-Media Deliverso Consistency of Corporate Messaging o Flexibility of Delivery Channelso Simultaneous Deployment Across Mediao Scalable Reuse of Creative Contento Lower Overall Costs
• Learn Greek