Shaping the Internet Tornado by Yesha Sivan Slide 1 Shaping the Internet Tornado: Levers Gained From...

Shaping the Internet Tornado by Yesha Sivan

Slide 1

Shaping the Internet Tornado:Levers Gained From a

National Knowledge Infrastructure

Dr. Yesha Y. SivanTel Aviv University

andThe Knowledge Infrastructure Lab Ltd.

[email protected]


Slide 2

The 3 Parts of my talk:

Part 2: A Case Study:A Knowledge Infrastructure For Israeli Educators

Part 3: Conclusion:Shaping the Tornado Using Five Levers

Part 1: Introduction What to do with The Tornado


Slide 3






Slide 4

What to do with The Tornado?

Harvard President Neil Rudenstine, HIAS 1997 asked re: the Internet:

“Are the changes [re: the internet] significant and are they likely to be long-lasting ?”

Answer:

YES!


Slide 5

Growth Chart of Estimated Internet Users

0

100,000,000

200,000,000

300,000,000

400,000,000

500,000,000

600,000,000

700,000,000

800,000,000

900,000,000

19

83

19

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19

85

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86

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90

19

91

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96

19

97

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98

19

99

20

00

Source:© New Paradigm Learning Corp. From p. 16 Tapscott, 1995.


Slide 6

Growth Chart of Estimated Internet Users (log)

1

10

100

1,000

10,000

100,000

1,000,000

10,000,000

100,000,000

1,000,000,000

19

83

19

84

19

85

19

86

19

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19

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89

19

90

19

91

19

92

19

93

19

94

19

95

19

96

19

97

19

98

19

99

20

00

Source:© New Paradigm Learning Corp. From p. 16 Tapscott, 1995.


Slide 7

The Internet appears to behave like a Tornado.(starting small, and gaining more and more force)


Slide 8

The Tornado Effect


Slide 9






Slide 10

Background for the case study:

“Lamda Community” as defined in 1995:• will strive to become the knowledge

infrastructure for Israeli educators.• will serve as an infrastructure for their

professional growth• will use “new technology” - the internet.• will be selective (a “membership process).


Slide 11

1st Look and Feel: June 1995


Slide 12

2nd Look and Feel: January 1996


Slide 13

3rd Look and Feel: June 1997


Slide 14

Sample of services

• A quick (actually very quick) tour of the services in the community . . .


Slide 15

Members (מרכז חברים)


Slide 16

One member (מרכז חברים פרטי משתמש)


Slide 17

Science Center (מאגר מדע)


Slide 18

A Topic in the science center ( מאגר מדע: אתרי(סביבה


Slide 19

Library (הספרייה)


Slide 20

Library (sample content)


Slide 21

Decision Supporting System ( מערכת תומכת(החלטה


Slide 22

DSS: a sample screen (מאגר אתגר: לקובעי מדיניות)


Slide 23

DSS: a sample screen (אתגר פרוט היגד)


Slide 24

Training Center (מרכז הדרכה)


Slide 25

Training Center (הדרכה: ע”פ קורסים)


Slide 26

Searcher (שרות החיפושית)


Slide 27

Searcher (שרות החיפושית: המשך)


Slide 28

Searcher (שרות החיפושית: תוצאות)


Slide 29

Conference Center (שרות מרכז הדיונים)


Slide 30

Conference Center - messages ( :מרכז דיונים(הידיעות


Slide 31

Conference Center - one message ( :מרכז הדיונים(ידיעה


Slide 32

Services by members ( שירותים שיוזמו ע”י(משתמשים


Slide 33

Cool Sites (שרות אתרים מגניבים)


Slide 34

Ed. Newsletter (שרות קו לחינוך)


Slide 35

Ed. News Service (ידיעות משוקן)


Slide 36

Entry Gate (שער כניסה)


Slide 37

Summary of the case study (1 of 2)

• Cost: $500,000.• Team: About 10 people; 5 FTEs• Months of operation: 6 to start; 18 to

operate.• Members: 250.• Total web pages: 18,000.• Number of services: 50.


Slide 38

Summary of the case study (2 of 2)

KnowledgeInfrastructure

•Knowledge Infrastructure as part of any organization


Slide 39






Slide 40

Definition of “Tornado Levers”:

Conceptual tools thathelp us shape the Internet.


Slide 41

Tornado Lever 1:Remember the big picture (1 of 2)

• Question:– Why should we get into this?


Slide 42

Tornado Lever 1:Remember the big picture (2 of 2)

VirtualReality

VisualData Base

MultimediaData Base

Package Mail

Picture

CD-ROM

Movies Video Game Paper

Beeper

Conference Call

TV FAX

NEWS

Voice e-mail E-mail

Mailing List

Meeting 1-on-1

Mail

Static Web

Cell Phone Radio

Telephone Visual Phone

Group meetings

Meeting in thecommunity

MoreSynchronized

Medium

Less

SynchronizedMedium

PaperData base Book

PoorerMedium

RicherMedium

Dynamic Web


Slide 43

Tornado Lever 2:Support users’ bi-polar moods

Why does it often fail?


Slide 44

Tornado Lever 3: Push for a Simple Model (1 of 3)

• Customer:– “I need a Knowledge Infrastructure.”

• Technology person:– “No Problem. You need modems, routers.

HTML, ADLS, HDSL, POP, HTTP server, IP addresses …”

• Result:– Confusion.


Slide 45


User

Service

Switchboard


Slide 46



Slide 47

Tornado Lever 4:Support New Leaders (1 of 2)

Observations:• Leaders work in various ways. (e.g., contribute to mailing

lists; organize various new centers; and bring-in new members.)

• Leaders can be divided into two groups: those who want to advance themselves and those who want to advance the community.

• At times, leaders lack basic skills of organization and management.

• Longer term leaders are hard to find, shorter term leaders come more easily.


Slide 48

Tornado Lever 4:Support New Leaders (2 of 2)

Conclusions:• Leadership takes time; users who lack time are

often prevented from becoming leaders.• Leadership of content is relatively easy (collecting

data and presenting it); leadership of processes is more difficult.

• The new world allows some people to becomes leaders, and prevents others from becoming one.

• The new leadership calls for a different mix of leadership qualities.


Slide 49

Tornado Lever 5: Remember the rise of knowledge management

Data:– Case #1: A bank.– Case #2: Students.– Case #3: My self.

A Sad Conclusion:– People hate to learn.

A Happy Conclusion:– People may prefer to “manage knowledge.”


Slide 50

Summary

1. The ”Internet Tornado” is coming.

2. We can shape its direction using“Tornado Levers.”– (We must . . .)

3. Such “Tornado Levers” may include:– The big picture (e.g., toward richer, synchronized media)

– The users’ bi-polar moods

– A simple model (users, switchboards, services)

– The new leaders

– The rise of knowledge management

The End.

Shaping the Internet Tornado by Yesha Sivan Slide 1 Shaping the Internet Tornado: Levers Gained From...

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