Shantyman Style Guide
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Style Guide Edition
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Transcript of Shantyman Style Guide
Style Guide Edition
Sketches, Ideas, and Muses
The Idea
Colors
Fonts
Mock-Up 1
Mock-Up 2
Safeway Newsletter
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Page 1
Page 2
Page 3
Page 4
Page 5
Page 6
Page 7
Table of Contents
Sketches, Ideas, and Muses
The Idea
Colors
C: 18%M: 22%Y: 73%K: 0%
C: 0%M: 0%Y: 0%K: 100%
Adobe Caslon Pro (Regular)
Gill Sans MT Condensed
Barcode: Woodcutter barcode
Patrick
Fonts
Mock-Up (front)
Mock-Up (back)
Randi talking about the top shelf selections. (To right)
Space8unny
Newsletter
As a former employee from Safeway, I got to learn a little about the product place-ment and service Safeway has to offer to the public. It was up until the Graphic Design Department of NIC went to the store in Liberty Lake, Washington that I learned more more about this succesful grocery store. When we walked into the store, we instantly smell the robust coffee aroma produced by the instore Starbucks, the warm lighting beamed down on our faces and smiling Safeway employees greeted us at the door. This is the feeling many customers get when they walk into this welcoming environment, but that’s not all that we were there for.
A Safeway manager met us at the wine- beer - liquor section, which is no suprise being that we are college students (no pun intended, stereotypes happen for a reason). As we admired the many different bottles of spirits, wine, and beer; Randi filled us in on some interesting facts about their collection of wines. She explained that every brand of wine is placed on a specific spot on the shelf, which determines the overall quality and price of the wine. Usually these types of wines are placed at “eye-level” for the customer to see, and they come with appealing labels. An appealing wine label will hook a customer, they already taste it through their eyes, so next step is from the cashier to a wine glass to enjoy. That’s the power of top shelf/eye-level wine.
09-16-2014
