Shannon Reed Cell: 214-793-7782 shannonkingreed@gmail.com

Executive Summary

Self-motivated professional with 14 years of management-level experience in the areas of Social Media Platforms, Market-ing, Business Development and Public Relations. Organized and detail oriented individual who exemplifies professionalism and an ability to manage multiple projects and tasks at any given moment. Demonstrates history of successful business development and has achieved successful revenue production by strategically planning and implementing various marketing strategies while ensuring high-quality operations, minimizing client issues, facilitating effective sales negotiations and executing all tasks with effi-ciency. Highlighted leadership qualities, innovative, forward thinking and the ability to work with individuals from varying back-grounds, while promoting team values. Driven partner with desire for greater responsibility and professional growth while leverag-ing extensive experience in a performance-based work culture.

Strengths

Management Skills * Sales/Marketing Strategies * Extensive Direct Mail * Advanced Computer Skills * Special Events * Customer Service * Administration * Promotional Outreach * Team Leader * Staff Development * Community Relations * Relationship Devel-opment * Flexibility * Adaptability * Superior Communication Skills * Attention to Detail *Social Media Expert * Live Radio Experi-ence * Public Speaking * Cold Calling *Training

Professional Experience

ABC Imaging, Dallas, TX 2015 - PresentMajor Account Executive• Management of client projects from inception to completion in a critical delivery environment• Cultivated working relationships with mid-size to large companies • Developed and maintained close working relationships with the General Contractors and Developers as they acquired new

projects setting print and digital document protocols• Cultivated and worked 1,429 professional LinkedIn contacts• Established new sales methods as top producer of the sales team; including cold calling techniques, referral building, cus-

tomer service initiatives, networking skills and critical analysis of current prospect opportunities eliminating dead end ac-count efforts

• Created and implemented new sales techniques utilizing varies forms of social media resulting in new accounts and large print projects

• Assisted Regional Manager with interviewing, training and recruiting of new employees including sharing of creative sales and marketing ideas, emails, social media posts, text/video text campaigns

• Currently work in the following areas of the print industry Reprographic Services, Printing Plans & Specs, all bindings, Facili-ties & Document Management (BPOL) Blue Printing on line, Scanning Color, Black & White, Small & Large Format, Printing in 3D Models, Grand Format Banners & Building Wraps, Signage, Construction Wraps, Coordination of Delivery & Installa-tion, Marketing Solutions such as Custom 3 ring hand made printed Binders,Custom Tabs, Hard Case, Soft cover Perfect binding, Window Graphics, Advertising & Marketing Materials Color Printing

• Involved in the Topping Out organization which recognizes AEC Industry professionals for their contributions

The Love Team at Keller Williams, Flower Mound, TX 2014 - 2015 Business Development Manager/Licensed Realtor• Strategically planned the development and implementation of all social media, print advertising, direct mail, database man-

agement • Accomplished a 20% increase in business year to date• Implemented systems for contract coordinator position and listing coordinator position• Planned and participated in prospecting including but not limited to cold calling, meeting with construction executives, con-

tacting database through email, social media, phone calls, began video text campaign to SOI and have mets• Recruited two agents to new sales people• Researched options and costs for marketing and branding opportunities• Tracked production including average sales price, monthly closings, average commission and more

Divorcing Independent Very Able Survivors - Business to Business Sales, Dallas, TX 2013 - 2014 Co-Owner & Vice President of Business Development• Strategically planned the development and implementation of all social media, print advertising, direct mail, database man-

agement • Accomplished a total sales increase of 63% year over year from second quarter 2013 to second quarter 2014 throughout the

implementation of a comprehensive, multi-faceted, niche marketing & business development plan• Authored training manuals, scripts and guidelines for the business development team • Managed and maintained contact with clients and membership base including but not limited to monthly emails, drip cam-

paigns, phone calls, face to face appointments• Conducted four monthly luncheons, two monthly Happy Hours and quarterly mixers in Dallas, Fort Worth, Plano and

Grapevine which included scheduling quality speakers, advertising for the events through social media, email campaigns and personal contact, organized and coordinated all aspects of live events for groups from 30-200 people

• Made several radio and one TV appearance as Public Relations for the company• Made public speaking appearances on a weekly basis • Business to Business sales cold calling and meeting with decision makers, business owners and corporate level executives

Jeff Brand & Associates, RE/MAX DFW Associates, Flower Mound, TX 2011 - 2013 Vice President of Business Development• Accomplished a total sales increase of 95.5% year over year from first quarter 2012 to first quarter 2013, through the development

and implementation of a comprehensive, multi-faceted, marketing/business development plan for DFW top producing, award winning residential real estate team

• Strategically planned the development and implementation of all social media, print advertising, direct mail, database management & contact, sales incentives for Buyers' Agents and Clients

• Managed and produced all out-reach campaigns and communication for all client contacts including but not limited to monthly letter campaign, weekly email campaign, monthly newsletter and client parties

• Actively involved in the Flower Mound Chamber of Commerce as the brand representative, in addition to taking an active role in the Flower Mound community at large on behalf of Jeff Brand & Associates and in my personal life

• Responsible for organizing and producing the participation of the Jeff Brand Team in the annual Town of Flower Mound Parade.• Works directly with vendors to implement marketing plan needs• Created a plan of action for market research and competition comparisons in order to seek new innovative marketing techniques

Managed Sales Team including created incentive plans, conduction weekly accountability meetings and recruiting agents• Proficient in qualifying prospects• Conducted post-mortem on lost sales

Goldman Sachs Commercial Mortgage Company, Las Colinas, TX 2010 - 2011 Assistant Closer• Gathered due diligence data and information needed to complete and close property backed, commercial real estate transaction

from $10 - $700 million for securitization packages to be sold to investors for servicing• Performed & assessed multiple searches including but not limited to OFAC & credit to determine good standing, lawsuits,

fraudulent activity and credit standing• Conducted conference calls with the buyers, investors, other Goldman Sachs executives and commercial brokers. Updated check-

lists as needed to move towards closing• Reviewed borrower ownership charts to determine borrower related due diligence requirements• Participated in weekly status calls to ensure transaction is moving forward

Independent Contractor, Flower Mound, TX 2008 - 2014 Real Estate Consultant• Created monthly newsletters which were mailed to my sphere of influence and current and past clients• Converted potential buyers to clients at open houses• Performed Business Development tasks as a contractor on a part time basis for a residential real estate brokerage• Developed a business affiliate program which consisted of creating necessary forms, marketing materials and email cam-

paigns• Recruited new agents by speaking at career classes, following up with the potential recruits through phone calls, emails and

one on one meetings• Served as a business development coach to agents individually and also lead business development classes with up to 30

agents• Negotiated and facilitated an agreement with a CRM company to provide a company wide discount and training to the

agents

Education• Champions School of Real Estate Coppell, TX• Real Estate License - 2005• Paralegal Cert i f icat ion• Attended University of Central Arkansas, Conway, AR History Major

Community Involvement• Member Flower Mound Chamber of Commerce 2011-2013• Member of Women of Flower Mound• Volunteer Denton County Commissioner Andy Eads Election Campaign• Volunteer/Disaster Worker during Hurricane Katrina and Hurricane Ike• DIVAS