Shannon carter-sic-2011
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Shanno
Transcript of Shannon carter-sic-2011
@sicarter@sicarter
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Apps Published:33 Apps in iOS App Store
19 Apps in Android Market(…and a few in App World & WebOS Market, RIP)
Coming Soon:Google TV
Windows Phone 7Windows 8 Tiles
@sicarter
@sicarter@sicarter@sicarter
Many Apps in the Top 10 of
their Category
200 MillionPage ViewsPer Month
Page-Level & Feature-Level
Metrics + ==LOTS
ofUser
Insights
@sicarter
The Setup• Apps are Media.– Like music, movies, and magazines, different people will like
different Designs, and Design approaches.– We focus on content apps (not games), and this will color my
focus for today.
• Feel free to Agree / Disagree / Add / Refine– My goal is to open up a dialog– We all learn more. | We all become better designers
@sicarter
2 Make it Focused
4 Make it Lucrative
5 Make it Flexible
3 Make it Fresh
1 Make it Personal
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Parenting Magazine Ages & Stages
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Sporting News Pro Football
76% of Users Customize their Teams
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Zumobi Ski & Snow Report
96% of Users Customize their Resorts
@sicarter
2 Make it Focused
4 Make it Lucrative
5 Make it Flexible
3 Make it Fresh
1 Make it Personal
@sicarter
We Focus on Content Experiences…
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One Bus Away
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INRIX
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2 Make it Focused
4 Make it Lucrative
5 Make it Flexible
3 Make it Fresh
1 Make it Personal
@sicarter
Update Frequently• Content Freshness Planning– CMS Interop Early in the Process
• App Updates– Post-Update User Spike– Update with new Platform Features– Also add Custom Features
• Listen to User Feedback, Respond Quickly– In-app Feedback mechanism– Read every App Store review– Collaborate with Partner
Provide a Feedback Loop… and Listen!
@sicarter
2 Make it Focused
4 Make it Lucrative
5 Make it Flexible
3 Make it Fresh
1 Make it Personal
@sicarter
Lucrative App = Frequent Updates
@sicarter
Better: A Lucrative App that’s FREE to the User
@sicarter
Make it Lucrative• An App that is Lucrative + Free is difficult to achieve.
• Consider monetization early in the Design process.– Monetization shouldn’t be an afterthought.
• Some Options:– Paid App– In-App Purchases– Integrated Merchandising – Ad Networks vs. Sponsorship…
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Advertising vs. Sponsorship
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2 Make it Focused
4 Make it Lucrative
5 Make it Flexible
3 Make it Fresh
1 Make it Personal
@sicarter
Design for Resolution Adaptation
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Our Adaptive Approach
HTML5
Javascript, Json
Native
iOS, Android, C#
Cloud
ACS EC2, MySQL
The user should never know nor care.
@sicarter
2 Make it Focused
4 Make it Lucrative
5 Make it Flexible
3 Make it Fresh
1 Make it Personal
a conversation
