Social Networking Sites

And Marketing

Scott, Chapter 14

Robin Shank

Managerial Marketing

September 24, 2010

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Personal Branding

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Connecting with Fans

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Facebook: Not Just for Students

Twitter

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MySpace Music

And More!

• LinkedIn

• Squidoo

• Second Life

• Shopping Sites

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“you can’t go to every party, so why even try?”

(well you can, but you won’t get much done.)

Optimizing Social Networking Pages - for Marketing

Target a Specific Audience

Be A Thought Leader

Optimizing Social Networking Pages - for Marketing

Authentic and Transparent

Lots of Links

Contact me!

Participate

Make It Easy to Find YOU

Experiment

Optimizing Social Networking Pages - for Marketing

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Video and Podcasting

And Marketing

Scott, Chapter 16

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A Flip Video in Every Pocket

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Getting Started

• Post

• On-line Video Channel

• Vlogging

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Now you’re going…

• Vodcasting

• Invite Customers to submit

• Stealth insertions on YouTube (not)

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Podcasting - How To Do

• Show Prep

• Use a Microphone

• Mobile Recording Gear

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Podcasting - How To Do

• Phone Interviews

• Editing/Postproduction

• Tagging Audio QuickTime™ and a decompressor

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More Podcasting How To Do

• Hosting and Distribution

• Promotion

• BlogQuickTime™ and a decompressor

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Thank You!QuickTime™ and a

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