Shanghai electric vehicle demonstration promotion … electric vehicle demonstration promotion and...

Shanghai electric vehicle demonstration promotion and data analysis ——EVI Workshop· Korea Goyang

04-May 2015

Catalogue

Introduction of China EV Demonstration Popularization

Situation of Shanghai EV Demonstration Popularization

EV Data Analysis Research Achievements

2

2011

Technol

ogy

develop

ment

planning

in “12th

five year

plan”

2012

State Council

issued Planning

for the

Development of

the Energy-

Saving and New

Energy

Automobile

Industry

2013

Phase II of “Ten Cities-

Thousand Vehicles”

01.28,2014

Notice on Better Promotion

and Application of New

Energy Vehicle

02.09, 2014

New energy vehicle

purchase tax exempted

on executive meeting of

State Council

05.05, 2014

Establishment

of China EV 100

05.24, 2014

President Xi Jinping

stressed developing new

energy vehicles is a must

to become an auto power

in his inspection of new

energy vehicle

07.13, 2014

Implementati

on Plan for

Government

Agencies

and Public

Institutions to

Purchase

New Energy

Vehicles

03.18, 2015

Ministry of Transport encouraged the use

of new energy vehicles in transportation

industry 07.30, 2014

Notice on Relevant

Issues Concerning

Policy of Power

Price for Electric

Vehicles

2014

2010

State Council

listed “new

energy

vehicle”

among seven

strategic

emerging

industries

2009

Launched

new energy

vehicle pilot

project of

“10 Cities

&1000

Vehicles” by

four

ministries

Stronger support by state and local policies,

and better environment for industry

development

07.21, 2014

Guiding

Opinions of

the General

Office of State

Council on

Accelerating

the Promotion

and

Application of

New Energy

Vehicles

Nov. 2014

State

Council

issued

Energy

Developme

nt Strategy

Action Plan

A total number of 119,000 new energy

vehicles of all sorts were made by the

end of 2014 among which output in

2014 alone was 84,900 ; output in

2015 is expected to hit 200,000.

03, 2015

“Made in

China

2025”

energy

saving

and new

energy

vehicles

1. Introduction of China EV Demonstration

Popularization

3

1、 Introduction of China EV Demonstration Popularization

China policy——enlarges the using scale，Improve the using environment

Administrative measures

Economic measures

Improve the using environment

Increase actual operating vehicles

Purchasing subsidies

No purchasing tax、no consumption tax

Basic facility subsidy

Break local protections

Increases EV BUS/decreases Oil bus operation subsidies

Good facility construction rewards

OEM

No limitation of action and purchase

Fleet

Infortracture Enterprises

Improve average fuel standard

Public/ Public affairs update 30%

Battery enter/OEM Company enter

Private

Guarantee the power network Provide capacity service

Confirm the electric price/ control the service price

grid Enterprises

Local Government

Charging facilities bring into city planning

Large application scales rewards Easy to use

Reduce the cost

2016-2020，Central government subsidy will Stable expect

Ⅰ Ⅱ

Ⅰ Means the combination of increasing EV operation subsidy and reduce the subsidy of fuel transit operation Ⅱ Purchasing tax: 10% of the vehicle price, consumption tax: 1.0L, 1% of the vehicle price

4

1. Introduction of China EV Demonstration Popularization

2011-2014 China EV Annual Sales trend

5579 11375 14604

45048

2580 1416

3038

29715

0

10000

20000

30000

40000

50000

60000

70000

80000

2011年 2012年 2013年 2014年

插电式混合动力

纯电动

PHEV

BEV

5

Data Origin: China Automobile Industry Association. In 2014 China's new energy vehicles sold 74763 vehicles, an increase of 3.2 times.The pure electric car sales to 45048 vehicles, an increase of 2.1 times;Plug-in hybrid car sales to 29715 vehicles, an increase of 8.8 times.

2. Introduction of China EV Demonstration

Popularization

EVZONE statistics

Name of policy Issuing organization Content

1

Scheme on the Implementation of Promotion

and Application of New Energy Vehicle in

Shanghai Municipality (2013-2015)

Municipal government Specifying the implementation scheme for

130,000 new energy vehicles

2

Implementation Opinions on Promotion and

Application of Environmentally Friendly Buses

Including Energy-saving and New Energy

Buses

Transportation Commission, Development and

Reform Commission, Finance Bureau and

Construction Committee of the municipality

Issuing subsidy to public transportation

enterprises for their purchase and use of

vehicles.

3

Interim Measures of Shanghai Municipality for

Encouraging Purchase and Use of New Energy

Vehicles

Municipal Development and Reform Commission

Full support to promotion and application of

new energy vehicles in Shanghai in

consumers, operation limits and priority pass,

etc.

4

Administrative Regulations on Construction of

Charging Facilities for Electric Vehicles in

Shanghai

Transportation Commission, Development and

Reform Commission, Economy and Information

Technology Commission, Housing Administration

Bureau, Bureau of Planning and Land Resource

and Fire Department of the municipality

Promoting installation of charging facilities in

residential communities

5 Financial Incentive Policies at District level Jiading District, Minhang District and Pudong New

District

Facilitating the general promotion of new

energy vehicles at district level

Policies in Shanghai in 2014 to promote all kinds of new energy vehicles

6

2. About EV promotion and demonstration in

Shanghai

Subsidy policies for EV purchase in Shanghai in 2014

Model BEV PHEV

Range 80≤R＜150 150≤R＜250 R≥250 R≥50

Subsidy from the

central government 3.325 4.75 5.7 3.325

Subsidy from

Shanghai

municipality 4 3

Subsidy for imported

vehicle 3000 license plates for free

EVZONE subsidy 15,000 RMB usage subsidy (consumers living and working in

Jiading district)

Other privileges Free Shanghai license plate, no vehicle purchase tax from

September 1, 2013 to the end of December, 2017

EVZONE statistic

Number of registered EVs in Shanghai in Q1 from 2-13 to 2015

Analyzing features of EV promotion and demonstration in Shanghai by Feb.

2015 (2013-2015)

Shanghai TOP3 Passenger Car Enterprise Market Share in 2013-2014

2013 2014

Percentage of

Shanghai

in the country

Percentage of

private users Percentage of

PHEV

Percentage of

passenger cars

2014 witnessed an explosive growth in EV sales in Shanghai, featuring and highlighting private customers and plug-in hybrid models.

7

2. About Shanghai New Energy Vehicle Data

Center

Shanghai New Energy Vehicle Data Collection and Monitoring Center

Nature “Data Center” for short, a private NPO approved by Shanghai Municipal

Commission of Economy and Informatization in 2014,

Major functions

1). Collecting primary data of all new energy vehicles and charging facilities in

Shanghai municipality

2). EV consumer behavior analysis and study

3). Evaluation after the enforcement of EV policy

Available data and study results

1). Data from 8912 new energy vehicles and more than 300 public charging

poles has been collected.

2). Research report on potential EV consumers in Shanghai from 2011-2014

3). Analysis report on actual EV user behavior in Shanghai in 2014

4). Study on EV sales prediction in Jiading District

5). Study on charging infrastructure scale and spatial distribution in Jiading

District

6). “Cheyichong（Easy Charging)”, an application software about charging

infrastructure in Shanghai, has been developed. 8

3. Results from EV data analysis and study

Latest research results on cognition of potential consumers

Latest research results on actual consumer use

9

26%

15%

12% 11%

14%

34%

24%

20%

10%

26% 27%

22%

33%

25% 26%

21%

17%

0%

11%

27%

2011 2012 2013 2014

60-80公里

81-120公里

121-160公里

161-200公里

200 公里以上

In 2014, the concern over driving range reduced slightly and gradually, yet there was a dramatic increase in

the number of consumers expecting a more than 200 km driving range in the same year.

It’s probably because plug-in hybrid vehicles ease people’s concern on the driving range of pure EV and thus drive

up the expectation for range among potential consumers.

84%

72% 73% 70%

2011 2012 2013 2014

续航里程短

基础设施

购车价格高

安全性

售后维修

Concerns of potential consumers to make

purchase from 2011 to 2014 Expectation of potential consumers for the range of EVs from 2011 to 2014

Data source: EVZONE statistics


10


Short range

Infrastructure

High price

Safety

After-sales

maintenance

60 -80 km

81 - 120 km

121 – 160 km

161 – 200 km

More than 200 km

84%

72% 73% 70%

49%

22%

51% 50%

37%

32%

37%

26% 23%

13%

29% 28% 28%

16%

26% 23%

2011 2012 2013 2014

续航里程短

基础设施

购车价格高

安全性

售后维修

Short range

Concern over charging infrastructure in 2014 changes little. The need to charge in residence area is similar to that in 2011 and

2013. And the reason is that difficulty in installing charging facilities in communities and crippled public charging facilities were not resolved.

Thus in 2015, the government and the market should focus on addressing the challenge of infrastructure being unable to meet consumption

needs.

Both residence area and workplace could be the start of resolving the challenge of EV charging, while the latter could be an easier

solution.


purchase from 2011 to 2014

Expectation of potential consumers for charging mode of EVs

from 2011 to 2014

72%

55% 55% 52%

64%

51%

63% 64%

34%

9%

17% 17% 13%

11% 15% 15%

2011 2012 2013 2014

白天在单位或公共停

车位充电

在小区充电

到充电站充电

到换电站更换电池


11


Infrastructure

High price

Safety

After-sales

maintenance

Charging at workplace

or public parking space

at daytime

Charging at the

community area

Charging at

charging stations

Replacing battery at

battery replacement

stations


84%

72% 73% 70%

49%

22%

51% 50%

37% 32%

37%

26% 23%

13%

29% 28% 28%

16%

26% 23%

2011 2012 2013 2014

续航里程短

基础设施

购车价格高

安全性

售后维修

64%

35% 39%

43%

19%

24% 24% 22%

9%

23% 21% 20%

6%

13% 11% 10%

3% 6% 5% 5%

2011 2012 2013 2014

相当

高10%以内

高10%-20%

高21%-30%

高30%以上

In 2014, the concern over price after government subsidy has sharply reduced, but there has still been a large increase in

the number of people expecting post-subsidy price being the same with the conventional vehicle price.

It may be because of the difficulty of getting license plate in Shanghai. If the cost of license plate is included, the price on

consumers’ mind tends to be similar to the price of conventional vehicles of the same segment under the same brand.

When subsidies from the central and local government are deducted, the major buying group would be the potential consumers

who can accept EV price being 20% higher than price of conventional vehicles of the same kind

Expectation of potential consumers from 2011 to 2014 for EV price after

government subsidy being deducted


12




purchase from 2011 to 2014

Short range

Infrastructure

High price

Safety

After-sales

maintenance

Same

Less than 10%

higher

10%-20% higher

21%-30% higher

More than 30%

higher


- 3 demographic features of potential EV consumers

1. 31 to 40 years old, above undergraduate level, annual personal income is above high-level in Shanghai (160,000 per person per year to

200,000 per person per year before tax), single or married.

2. More than 1 sedan in the household, above undergraduate level, owning independent or semi-independent housing

3. 21 to 30 years old, above college degree, annual personal income is between medium level to medium-to-high level (80,000 per person

per year to 100,000 per person per year before tax), single or married


Data source: calculated according to per capita disposable income of

households in 2012 by Shanghai Municipal Statistics Bureau

Annual personal income distribution of

people planning to buy EV within 2 years Vehicle ownership of families

planning to buy EV in 2013

14%

43%

31%

7% 6%

13%

37%

33%

10% 7%

10%

37%

33%

11% 9% 9%

34% 35%

13%

9%

低于5万 5-10万 11-20万 21-30万 31万以上

2011 2012

2013 2014

13


Less

than

50,000

-50,000-

100,000

-110,000-

200,000

210,000-

300,000

More than

300,000

Latest research results on actual consumer use - Usage behavior study of BYD Qin users

Data source: users data from 1329 Qin vehicles in 2014 collected by “Data Center”

13.7 km of driving range per time

31 km of driving range per day

Driving duration per time is 35 min

Driving duration per day is 80 min

14


Duration for each drive (min)

Pro

po

rtio

n o

f a

ccu

mu

late

d

tim

es o

f d

rivin

g (%

)

accu

mu

late

d P

rop

ort

ion

(%

)

accu

mu

late

d P

rop

ort

ion

(%

)

accu

mu

late

d P

rop

ort

ion

(%

) Mileage (km)

Mileage (km)

Duration (min)


Outgoing peak hours are (from 7 -9) and (from 17 to 19) SOC distribution at the beginning of trip

SOC distribution at the end of trip

About 18% has a

SOC＜20% at the

beginning of trip

About 22% has a

SOC＜20% at the

end of trip Do not worry about running out of

electricity

Rely on fuel oil

15


Data source: users data from 1329 Qin vehicles in 2014 collected by “Data Center”

Pro

po

rtio

n o

f o

utg

oin

g t

imes

(%

)

0-23 o’clock every day

Pro

po

rtio

n (

%)

Pro

po

rtio

n (

%)

Tim

es o

f d

rive

(n

um

be

r)

Tim

es o

f d

rive

(n

um

be

r)

Times of

drive

proportion

proportion Times of

drive

Among BYD Qin users in Shanghai, 37% in every hundred kilometers of mileage is powered by fuel oil while 63% by electricity.


0.36 times of charging per day in average, or charging

every 3 days in average.

8%

11% 11%

8% 9%

11% 12%

10% 8%

13%

0% 2% 4% 6% 8%

10% 12% 14%

Pro

po

rtio

n o

f o

utg

oin

g

tim

es (

%)

SOC distribution of first trip every day (%)

Probably only 21% of users who bought Qin in 2014 in

Shanghai are able to charge at home.

16


0.483

0.696 0.624

0.306 0.154

0.439

0.080

黄埔

徐汇

长宁

静安

普陀

闸北

虹口

杨浦

闵行

宝山

嘉定

浦东

金山

松江

青浦

奉贤

崇明

常住人口千人拥有量

1 2 3

O-D hotspot distribution of Qin users in Shanghai in 2014 Number of EVs owned by permanent residents in each

administrative district in Shanghai in 2014

O-D hotspot distribution of Qin users in

central downtown of Shanghai in 2014


Shanghai Pudong New Area in 2014


Shanghai Jiading District (EVZONE)in 2014

17


Number EVs per thousand

permanent residents

Hu

an

gp

u

Xu

hu

i

Ch

an

gn

ing

J

ing

’

an

Pu

tuo

Z

ha

b ei

Ho

ng

ko

u

Ya

ng

pu

Min

h

an

g

Bao

s

ha

n

Jia

din

g

Pu

do

ng

Jin

sh

an

So

ng

jia

ng

Qin

gp

u

Fe

ng

xia

n

Ch

on

g

min

g

Ding Xiaohua

Deputy Director

Shanghai Electric Vehicle Public Data Collecting Monitoring

and Research Center

E-mail: [email protected]

Mobile: 13901879662

Thank you 18

mailto:[email protected]



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