Shanghai 2010 Event Plan

1 2/17/2010

Dedicated to People FlowTM

KONE 100 yearsKME Plan for Shanghai Expo 2010

2 2/17/2010 © KONE Corporation

Dedicated to People FlowTMKONE 2010 Event Planning &

Suggestions

� Shanghai Expo 2010 will be the biggest customer eve nt ever done in KONE’s history.

� Expected amount of customers and other target group s to visit Kirnu a Finnish word that means a rocky hollow formed naturally along the seashore” and KONE facilities on the 3rd floor is estimated to exceed 2000 people from all over the world.

� All FL’s to incorporate the People Flow concept into their events together with the 100 years theme, to further highlight our People Flow expertise .

� It is recommended to celebrate KONE’s birthday on t he actual date 27th October 2010, possibly with coffee and cake (traditional Finnish birthday celebration method ”Johanna Riihimaa to organize”) –or alternatively in a way that is suitable/traditional birthday celebration for each country’s culture whileusing the 100 years themed materials.


Dedicated to People FlowTMSpecial Events

27th OctoberFLs KONE 100 Anniversary Celebrations

28th OctoberFor Management Team Only

Finland’s KONE 100 Anniversary Celebrations

Weeks 26 (Jun 28-Jul 4) and 39 (Sep 27 – Oct 3)Eco-Efficiency: Weeks 26 & 39

Weeks 22 (May 31 – Jun 6) and 36 (Sep 6 – 12)R&D and Innovations : Weeks 22 & 36

Weeks 20 (May 17 – 23) and 34 (Aug 23 – 29)Major Projects: Weeks 20 & 34

Dec

Nov

Sep

Aug

Jun

May

Mch

Feb

Oct

July

Apr

Jan

Q4Q3Q2Scheduling

Description & ObjectivesActivity Name

Special KONE Program with seminars board meetings etc.Finland Day : 24th – 28th of May

Weeks 18 (May 3-9) and 42 (Oct 18-24)Design: Weeks 18 & 42

Q1

Cooperation with other partners to organize targeted events – more details to follow in early January 2010

Themed weeks throughout the Expo with KONE key spec ialists available for seminars and presentations


Dedicated to People FlowTMFacts and figures

Cooperation with other partners to organize targeted events – more details to follow in early January 2010

� Average Hotel Rates for Single Occupancy: 800 – 1500 AED

� Average Airline Ticket Rates: To Shanghai, Pu Dong Airport, China (PVG)

�First Class: 22000AED

�Business Class: 12000 AED�Economy: 4000 AED

2426

31 31

27

22

16

21

25 25

21

16

0

5

10

15

20

25

30

35

May June July Aug Sept Oct

Tem

pera

ture

in C

Max Temp

Min Temp

Average Temperatures in Shanghai



Target Audience & Hosts

� Number of Invitees: – Pax 10 – 15? – Customers, end-users, influencers, Decision

Makers

� Target Group of KME Groups & Audience:– Strategic Customers– Major Project Customers– Influencers (Architects, city planners)

� Management Team Members� KAM Members (?)

– Utilizing CRM & Sales Engineers Contacts to update list of invitees



� 2 versions for usage

� Primary Version

� Secondary Version

Graphic Element Versions (KONE 100 years)


Dedicated to People FlowTMMaterials To be ordered

Gift ideas Calendar

KONE Prince book

KONE 100 stories bookletif enough demand, in April 2010

History of KONE

Tbp in May 2010

Invitations, menu, Gift wrap

People Flow roll-ups and postersartwork available on the 7th of Dec

anniversary web pages

100th anniversary animation

(flash intro)

Flags (Large & Small)



Upcoming to do

� Information Details on the event plan from KCO to be followed up� Prepare list of guests (Template Provided later)*

� Arrangement of Activities and finalization� Communicate & coordinate with event managers of the China office� Orientation session to guests (if possible)� Gift items determination & Distribution

Shanghai 2010 Event Plan

Documents

Transcript of Shanghai 2010 Event Plan