Las year, the peruvian BBVA Continental bank lauched a campaing for its savigns account that offerded as a pricetickets for the Shakira concert in an exclusive first line spot, just for oppening the account.

For peruvians our food is really important and eating in a concert is also important so….

We asked,¿What do you

want to eat in a concert?

(co-creation)

And our followers picked their

favorite restaurant…

Results •29,383 active users.• 22,476 new followers in the likepage in two weeks without ads. (more than one year ago)• 4,638 visits in one day.• 21,832 vots in the app.• 11,000 users voted.• 27,551 youtube views.• 74,022 viewed pages.• 80,443 minutes of interaction.

The most voted ones went

to the concert.

All the restaurants

were our free

media.

Restaurant La Patarascha

of the peruvian jungle make

this ad.

Lots of

conversations of

the restaurants and

people…

Even the most important chef in Peru tweet about it…

Earned media

Radio: RPP (Perú)

Web: Perú.com

National and international

Revista: TuMedio (Colombia)

Blog “piesdescalzos” (Colombia)

Blog “Shakira Barranquilla” (México)

National and international