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Clive Longbottom,

Service Director, Quocirca Ltd

Clive Longbottom,

Service Director, Quocirca Ltd

Shaken, not stirredExtracting business intelligence from the cocktailof mobile, devices and the cloud

Rob Bamforth,

Principal Analyst, Quocirca Ltd

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Are we there yet?

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Key ingredients in the mix

Mobile

Analytics

Cloud

Social

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Analytics

Cloud

Social

Mobile

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Waves of worker mobility

Mobile Email

Pink Collar

Decision maker

Mobile IT

White CollarKnowledge worker

Mobile Working

Blue Collar

Task and process

M2M

Steel Collar

Automation

Numberofusers

Time

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0% 20% 40% 60% 80% 100%

Tablet

Smartphone

Laptop

Desktop

More Same Less Don't use for work

Shifting future reliance on devices

Source: iPassMobile workforce report Nov 2012

50% work with corp supplied smartphones,

but a third of them have a personal one as well

25% work with corp supplied tablets,but 2/3 of rest use them occasionally for work too

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Quick poll question youre only allowedone device for work access to IT, is it?!Desktop or laptop!Tablet!Mobile phone

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More mobile & decline of the desk

51.2% see the office as a place for occasionaluse

74% expect millennials to rejecttraditional office

71.9% predict a declinein amount of office space

Typical London desk costs 10.5k per year

Unwired Research Vworksurvey of 600 business leaders May 2011

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Money to be made top 3 predictionsDirect economic impact of mobile Internetcould be 3.7t to 10.8t per year in 2025the automation of

knowledge work couldbe 5.2t to 6.7t

and for the Internet of Thingsit could be 2.7t to 6.2t

Source: Disruptive TechnologiesMcKinsey & Co May 2013

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Analytics

Cloud

Social

Mobile

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You want unstructured big data?>1.5 billion users globally

Shelf life of social media links 3 hours

Every minute, every day100,000 tweets

48 hours of video to YouTube

700,000 items shared on Fracebook

Sources: lots, varied and inevitably out of date its big!

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The evolution of communication

Marketplace

Customers

Businesspartners

Employees B2E

B2B

B2C

Mobile

Socia

l

B2A

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Social+ Mobile = the personal cloud

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Analytics

Cloud

Social

Mobile

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Less hard & soft, more fluffy

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Quick poll question whats you attitude tothe cloud?!Useful for virtually everything!Ok for certain things !No bargepole is long enough

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Attitude to cloud-based servicesUse whenever

we can22%

Evauate as asupplementto in-house

35%

Evaluate caseby case

17%

Avoid cloud23%

Proactively

block3%

Source: Quocirca - Digital identities &the open business report March 2013

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More use of cloud apps shared across devicesin 2012 than 2011?

Yes65%

No29%

Unknown

6%

Source: iPassMobile workforce report Nov 2012

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0% 20% 40% 60% 80%

Lower cost of ownership

Better working practices

Business efficiency

Easier external interaction

IT management efficiency

Access to specialised apps

Access to affordable apps

Very important Significant

Drivers of cloud adoption

Source: Quocirca The adoption of cloud-based services report July 2013

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Analytics

Cloud

Social

Mobile

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$Mobile

$Cloud

$Social

Value of connections not connectivity

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Whats BIG DATA?

Value

Volume

Velocity

Variety

Veracity

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Mobile BIG DATA

Value

Volume

Velocity

- relevant

- instant

- personal

Variety

Veracity

- context

- location

- aggregated

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Big Data limitations 21% of UK companies cannot pull

out relevant data in real time

One third of those who haveimplemented Big Data say they

cannot cope with structured andunstructured data

Over half believe they are at risk ofmaking critical decisions based onold or inaccurate data

Source: Hitachi Data Systems

Big Data analytics research June 2013

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Evolution or revolution in smart thinking

Relevant Radical

Reckless Research

Big DataA littleKnowledge

BusinessIntelligence

Wisdom

of the crowd

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All Quocirca reports and papers are FREE to downloadfrom www.quocirca.com

Finally, a plea for independent lifeboats(around 50 in UK are not funded by or part of RNLI)http://www.ferryside-lifeboat.co.uk/donations

Thank you