Shailesh Rao, Tronic Studios, NOW is Digital
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Transcript of Shailesh Rao, Tronic Studios, NOW is Digital
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a cross platform digital media and experiential studio
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Diesel StoreEvent and Installation, NYC
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GE CampaignOOH - Nextfest
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Hewlett PackardPermanent Brand Installation, Palo Alto
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Target CampaignTV + OOH - Victory Park, Dallas
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Microsoft - LaunchJFK, Times Square, Theatrical Trailers
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XeroxInteractive Airport Installation
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YAHOOGesture Based Installation
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GEVisible You
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Under ArmourPop Up Store Experience
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AT&T Olympic SponsorshipAugmented Reality App + Microsite
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Augmented Reality + Virtual Goods = Real World Rewards
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• Ubiquity of mobile platforms
• Driven by the user
• Interconnected nature of devices
THE MOVE TO MOBILE
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OUR PLATFORM
• GPS-driven, markerless technology
• Cost-efficient + quick to implement
• Highly segmented geo-targeting
• Regional, national or global
• More shareable and social
• Reach users at pace & pattern of life
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• Be anywhere, at anytime
• Support existing campaigns
• Host a wide variety of experiences
• Able to use existing assets
• Easily link to online properties like websites and social networks
• Quickly respond to behavior patterns and user interests
EASY EXECUTION
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CURRENT CONCEPTS
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VIRTUAL PHOTO BOOTHS
• Make the check-in visual, brand-centric, fun, and more shareable• People can interact with favorite characters, bands, or celebrities• Shared images are a great source of secondary marketing collateral
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INTERACTIVE TV
• Uses AR to create a whole new media channel• Interactive promotions can be directly tied to televised shows
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INVISIBLE POP UP STORES
• Brands can set up retail points-of-sale anywhere in the world• Drive people to product, but also bring product to the people
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• Specialty-timed “Flash Sales” of exclusive or limited-run products • Can be activated anywhere including people’s homes• Link promotions to real world events (Oscars, World Series, etc.)
V-COMMERCE
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WHAT’S NEXT
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• Modifiable interactive layer within retail environments• Deploy section or product-specific AR experiences• Info channel relays additional & upcoming product info• Integrate retail transaction drivers
INTERACTIVE INTERIORS
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GAMING & GUIDES
• Position brand interactions as amusing game-like experiences• Tie directly into ongoing rewards programs • Create layered, ongoing and rich alternate reality games
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VIRTUAL GIFTING & UGC
• Virtual purchases redeemed for physical goods • Send products to friends and family across the globe • Invite people to interact with and expand the fabric of a brand
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Shailesh RaoVice President, Business [email protected]
GoldRun132 W 28th St, 4th FloorNew York, NY 10016917-549-0704
THANK YOU