Shahbaaz Khan

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Sales promotion for children with reference to Nestle ltd. A PROJECT ON. Sales promotion for children with reference to Nestle ltd. SUBMTTE! B" . SAABRA# MO#! BA$A!A . T.Y.B.M.S SEMESTER V ACADEMIC YEAR 2011 -12. PROJECT $U!E. PROF.M.H.LAKHDAWALA SUBMTTE! TO. UNIVERSITY OF MUMBAI. AKBAR PEERBHOY COLLEGE OF COMMERCE AND ECONOMICS. MUMBAI – 400008. Saabirah Mohd Bagadia Page 1

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Sales promotion for children with reference to Nestle ltd.

A PROJECT ON.

Sales promotion for children with reference to Nestle

ltd.

SUBMTTE! B".

SAABRA# MO#! BA$A!A

.

T.Y.B.M.S SEMESTER V

ACADEMIC YEAR 2011 -12.

PROJECT $U!E.

PROF.M.H.LAKHDAWALA

SUBMTTE! TO.

UNIVERSITY OF MUMBAI.

AKBAR PEERBHOY COLLEGE OF COMMERCEAND ECONOMICS.MUMBAI – 400008.

Saabirah Mohd Bagadia Page 1

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Sales promotion for children with reference to Nestle ltd.

!EC%ARATON

I SAABRA# MO#! BA$A!A !"#$%! &' A&BAR PEERB#O" CO%%E$E O' COMMERCE AN!

ECONOMCS( MUMBA ) *++++,( T.".B.M.S SEM

-( )$*$ +, #$/*$# !)/! I )/$ &$!$# P*&3$!  &%SA%ES PROMOTON 'OR C#%!REN T#

RE'RENCE TO NEST%E %T!. % !)$ //#$ ,$/* 20011-12 .T)$ %'&*/!&% "+!!$# !*"$ /%#

&*5%/ !& !)$ +$! &' , 6%&7$#5$.

Place/ M0m1ai.

!ate/ 2342+43+22

 

Si5nat0re of the st0dent.

 

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CERT'CATE

T) !& $*!', !)/! !)$ *&3$! $%!!$# 7!)

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/**$# &"! +, !"#$%! &' A&BAR PEERB#O"

CO%%E$E O' COMMERCE AN! ECONOMCS

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P/$: M0m1ai.

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  AC&NO%E!$MENT

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Pro6ect Co7ordinator/

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TAB%E O' CONTENTS

SERA% NO TOPCS PA$E

NO.

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11. P*$/*$# F&&#. <:

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E=ECUT-E SUMMAR"

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All A1o0t Nestl>

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Nestle Brands in ndia

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 NESTLE NIDO

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MAGGI MAGIC C"+$

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NEST%E BRAN!S A%% O-ER OR%!

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Beera5es

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Sales promotion for children with reference to Nestle ltd.

Corporate $oernance of nestle

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B0siness Principles of nestle

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Sales promotion for children with reference to Nestle ltd.

NestleK corporate social responsi1ilit? towards/

'armers and A5ric0lt0re

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People

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&"%!$.

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Sales promotion for children with reference to Nestle ltd.

Enironment

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 &! 7!) S)$%6$*( /% %!$*%/!&%/ &5! &/%,( !& $/"/!$ !)$ $''$! &' #''$*$%!

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% !)$ F&&# $!&*.

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Sales promotion for children with reference to Nestle ltd.

Certification of all Nestl> factories/ 

200 /*6$# !)$ !$%!) /%%$*/*, &' !)$ N$! E%*&%$%!/ M/%/5$$%! S,!$

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Cons0mers and Comm0nit?

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Sales promotion for children with reference to Nestle ltd.

%!/!$ – /+&$ /%# +$,&%# !)$ S)/*$# V/"$ ! #$$* !& &"%!$ !)*&"5) !

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NTRO!UCTON TO SA%ES PROMOTON

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#*$!%$( /$ *&&!&% /*$ '/*, &/!$# /%# / *) !&& &' /*6$!%5 7!)

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M/3&* "$* &' /$ *&&!&% /*$ /*6$!$* &' &/( #$!$*5$%!( !&$!*$( &'! #*%6(

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Sales promotion for children with reference to Nestle ltd.

Adanta5es of sales promotion

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Sales promotion for children with reference to Nestle ltd.

Effect on cons0mer 1ehaior

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Sales promotion for children with reference to Nestle ltd.

Re5ional !ifferences

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Sales promotion for children with reference to Nestle ltd.

ncreased price sensitiit?

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Sales promotion for children with reference to Nestle ltd.

Short7term orientation

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Sales promotion for children with reference to Nestle ltd.

S/$ *&&!&% /*$ 5$%$*/, '&* / )&*! #"*/!&%. T) 5$ / +&&! !& /$

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Sales promotion for children with reference to Nestle ltd.

T) 7 *$"! % /!%5 +*/%# #$%!!$ *$'$!%5 +*/%# /5$ 7 6$$ "!&$*

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$*$.

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Sales promotion for children with reference to Nestle ltd.

Reasons 'or Rapid $rowth Of Sales Promotion

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Sales promotion for children with reference to Nestle ltd.

Prod0cts hae 1ecome more standardied

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Sales promotion for children with reference to Nestle ltd.

EIpectations of Price !ecrease

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Sales promotion for children with reference to Nestle ltd.

Trade #as Become More Powerf0l

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Sales promotion for children with reference to Nestle ltd.

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TEC#NLUES O' CONSUMER SA%ES PROMOTONS

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Premi0ms and adertisin5 specialties

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S055estions

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CONC%USON

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