Demographic And Psychographic Profiling

Jenna Pinder & Shafaah Jaber

MASLOW’S HIERARCHY OF NEEDS Physiological needs: Our artist does not meet this need because music is not a basic need for survival.

Safety and Security Needs: Our Artist does not meet this need because music is not a safety net. However we could argue that as music can provide an emotional sense of security.

Belonging Needs: Our artist does meet this need because music is a way that people can interact and become friends. Also she is singing about partying and social gatherings which is a main aspect of belonging to a group o f friends.

Esteem Needs: our artist does fulfil esteem needs in fact that she helps build the confidence of her audience through her typical urban British teenager image. She gives of the impression that they can be like her.

Self Actualisation: our artist does not fulfil self actualisation since this is a state that can be achieved through more means than one.

GRASS

Gender- Male/FemaleRace- AllAge- 16-21SocioeconomicStatus- B, C1, C2, D, E

EXAMPLE AUDIENCE

Harriet HipsterAge: 18Eye Colour: GreenHair Colour: Dark brown dip dyed blondeLikes: black coffee, taking pictures of herself striking a thoughtful pose, not brushing her hair, drinking with her friends, going to gigs and dancing alone at the back, recycling, listening to underground bands, big geeky glasses and partying.Dislikes: mainstream music, digital cameras, Jedward, bright red hair and quiet people.

Harriet is your typical hipster girl, though she refuses to listen to mainstream music she does hold a soft spot for certain British artists . She likes to stand out from the crowd and loves it when musicians sing about things relevant to her teenage life

Benny BlingerAge: !9Eye Colour: BrownHair Colour: Black/BrownLikes: Old school clothing (dungerees, snap backs, skinny jeans), nose piercings, colourful watches, earrings, bling, fizzy drinks, energy drinks, Big Booty Bitches (BBB), skateboarding, card games, smoking shisha. Dislikes: White people, hot drinks (tea, coffee, hot chocolate), over rated girls who think they’re all that, adventure holidays, camping, caravans, chavs, heavy metal and rock music.

Benny Blinger is a wanna be gangster who verges on being hipster. However he’ll never become one because of his African heritage. Because of this he is on the fence of two stereotypes; the gangster and the hipster.